Amberton University

ABSTRACT In this paper, we empirically study how flagship entry in an online marketplace affects consumers, the platform, and various sellers on the platform. We find flagship entry may benefit consumers by expanding the choice set, by intensifying price competition within the entry brand, and by improving consumer perception for parts of the platform. In the meantime, flagship entry cannibalizes the sales of same‐brand sellers, while other brands may gain as the buyer base expands on the platform. Counterfactual simulation suggests that flagship entry improves the gross merchandise value (GMV) of the platform and overall consumer welfare in most cases.

The rapid penetration of mobile technologies across Sub-Saharan African urban centers has redefined the entrepreneurial landscape, enabling startups to leverage mobile commerce (m-commerce) platforms for business growth and customer engagement. This review paper explores the multifaceted dimensions of m-commerce adoption and its synergy with digital branding techniques to foster scalable growth among startups in cities such as Lagos, Nairobi, Accra, and Kigali. It examines the infrastructural, socio-economic, and regulatory drivers influencing mobile commerce uptake, including mobile broadband expansion, fintech integration, and evolving consumer behavior in urban ecosystems. The paper also delves into contemporary digital branding strategies—such as social media storytelling, influencer marketing, personalized content delivery, and search engine optimization—that are tailored to resonate with digitally savvy urban populations. Drawing from recent empirical studies, case analyses, and theoretical frameworks, this review highlights how startups effectively align mobile technology with brand positioning to achieve market differentiation and sustained engagement. Furthermore, it investigates challenges such as digital literacy gaps, platform scalability, cyber-security vulnerabilities, and limited access to capital. The paper proposes a model for strategic integration of m-commerce functionalities with agile branding approaches to enhance visibility, trust, and conversion in dynamic urban markets. By synthesizing evidence from technology, marketing, and entrepreneurship literature, this study contributes to the discourse on inclusive digital transformation and provides actionable insights for startup founders, policy-makers, and innovation hubs aiming to strengthen Africa’s digital economy through mobile-enabled entrepreneurship. Keywords: Mobile Commerce, Digital Branding, Startup Growth, Sub-Saharan Africa, Urban Entrepreneurship, Technology Adoption.

This review paper investigates the adoption of the Scaled Agile Framework (SAFe) in developing autism-centered remote engineering environments, emphasizing the integration of secure continuous integration/continuous delivery (CI/CD) pipelines and containerized microservices. As neurodiverse teams gain visibility in distributed software development, it becomes imperative to create adaptive frameworks that support inclusive engineering workflows. SAFe provides a robust structure for aligning cross-functional teams across agile release trains while maintaining regulatory and security standards essential for remote development. This paper explores how the framework can be tailored to accommodate the cognitive diversity of autistic professionals, incorporating elements such as clear workflow visualization, asynchronous communication support, and low-stimulation virtual workspaces. Additionally, the paper evaluates best practices for embedding security into CI/CD pipelines using DevSecOps principles, ensuring code integrity and compliance throughout development cycles. The use of containerized microservices is analyzed for its role in modular design, fault isolation, and scalable deployment in autism-supportive remote systems. Drawing on case studies, architectural patterns, and compliance frameworks, this review highlights how a convergence of SAFe, secure DevOps, and containerization can foster resilient, accessible, and neurodiverse-friendly remote engineering ecosystems.

Se analiza el uso erróneo del infinitivo en las sustantivas de régimen directo por parte de los alumnos de E/LE. Como la mayor parte de los manuales recientes de E/LE no aborda el problema de la dicotomía subjuntivo/infinitivo, o no aporta una solución satisfactoria, se ha analizado un amplio corpus de teatro actual, para determinar concretamente esta cuestión.

Juan Rulfo, con su novela Pedro Páramo, es uno de los pioneros del llamado boom latinoamericano, fenómeno que no se explica sin tener en cuenta el papel de la traducción. A sesenta años de distancia se examina el papel de la traducción en la penetración de Juan Rulfo/Pedro Páramo en el centro del sistema-mundo de las letras. El análisis, basado en datos cuantitativos y cualitativos de acuerdo con la sociología de la traducción (Heilbron, 1999; Casanova, 1999), partirá de datos relativos a la introducción de este autor/obra en las letras neerlandesas por ser el neerlandés una lengua intermedia y central, de acuerdo con la clasificación de De Swaan (2001). A partir de este punto se analiza la posición de Juan Rulfo con respecto al nivel superior (lenguas supercentrales) e inferior (lenguas periféricas). Los datos revelan que, aunque Juan Rulfo tardó en conquistar autonomía propia, consiguió penetrar hasta el centro del sistema-mundo de las letras convirtiéndose en un modelo literario para futuras generaciones.

This paper describes the health conditions in Ecuador and, in more detail, the characteristics of the Ecuadorian health system, including its structure and coverage, its financial sources, the physical, material and human resources available, and the stewardship activities developed by the Ministry of Public Health. It also describes the structure and content of its health information system, and the participation of citizens in the operation and evaluation of the health system. The paper ends with a discussion of the most recent policy innovations implemented in the Ecuadorian system, including the incorporation of a chapter on health into the new Constitution which recognizes the protection of health as a human right, and the construction of the Comprehensive Public Health Network.