Audencia Business School

This teaching case examines AquaTech’s critical decision to overcome the ‘black box’ dilemma of open-ocean aquaculture – a traditional industry reliant on veteran farmers’ tacit knowledge for feed management in highly volatile environments. This subjectivity created severe financial and environmental risks, including costly resource waste and crippling downstream supply chain inefficiencies due to low inventory accuracy. The case details the implementation of an innovative AI system that fuses computer vision, sonar, and IoT sensors to provide real-time, empirical data on fish satiety and biomass. The AI pilot demonstrated decisive operational superiority, leading to a substantial increase in Feed Conversion Ratio (FCR) efficiency, which simultaneously drove down feed costs, significantly increased harvest yield, and reduced environmental impact. This digital transformation illustrates the profound potential for traditional industries to solve persistent challenges by adopting new technology.

Les frappes états-uniennes et israéliennes sur l’Iran mettront-elles à bas le régime des mollahs ? L’histoire des guerres modernes montre que la destruction matérielle ne se convertit pas toujours en bascule politique.

Green finance and energy taxes are the main national climate governance tools that have been appearing rapidly around the world in recent years. However, there is a paucity of empirical knowledge regarding the effectiveness of these instruments in stimulating green innovation in Europe. Employing data from 15 European Union countries from 2005 to 2021, we explore the impact of these tools on green innovation. Using sophisticated panel econometric methods, our findings show that green finance and energy taxes drive green innovation. The analysis also reveals a unidirectional influence of energy taxes and green finance on green innovation. A deeper analysis reveal that these tools are more effective in promoting green innovation in countries with low levels of energy taxes. The findings of this study yield important policy implications, suggesting that strengthening green finance, in combination with maintaining relatively low levels of energy taxation, may play a crucial role in fostering and accelerating green innovation in Europe. • The effect of green finance and energy taxes on green innovation is examined. • We used the MMQREG, DFE, and Granger non-causality methods. • Green finance (GREENF) and energy taxes (ET) promote green innovation in Europe. • Energy pricing strategy has a greater impact compared to green finance. • GREENF and ET are more effective in countries with low levels of energy taxes.

Purpose Mobile applications (apps) have become integral to daily life, yet fostering continued user engagement remains a challenge. This study aims to investigate factors influencing continuance intention by comparing goal-directed (e.g. educational) and experiential (e.g. gaming) apps. Design/methodology/approach Structural equation modeling analysis was applied to data extracted from 452 valid survey responses collected from users of popular Chinese mobile apps to determine the mediating effects of inner and social self-relevance and positive and negative emotions and the moderating role of app types (goal-directed vs experiential). Findings Our findings indicate that utilitarian value and social value positively influence both inner and social self-relevance, which in turn positively influence positive emotions, while hedonic value primarily impacts inner self-relevance. Inner self-relevance slightly affects brand love, while negative emotions negatively influence brand love. Furthermore, inherent (hedonic) value has a stronger influence on positive emotions than utilitarian value. A mediation analysis confirmed the mediating roles of inner and social self-relevance in the relationship between perceived value and brand love as well as the indirect effects of perceived value on negative emotions mediated via social self-relevance. Furthermore, a multiple-group analysis revealed significant variations in the influence of perceived value on self-relevance, emotions and brand love for goal-directed vis-à-vis experiential apps. Originality/value This study contributes to the literature by comprehensively examining brand love formation in mobile apps, considering both goal-directed and experiential categories. The findings provide valuable guidance for marketers and designers seeking to enhance user engagement and cultivate user-app relationships in a competitive mobile app market.

Purpose Although mobile payment (m-payment) adoption has grown rapidly worldwide, existing research remains fragmented in explaining the factors that drive users' continued use beyond initial adoption. Prior reviews have predominantly concentrated on adoption-related factors and acceptance models, with limited attention to post-adoption behaviours such as continuance intention (CI). This study aims to address this gap by conducting a systematic review and proposing a conceptual framework grounded in Shannon and Weaver’s communication model. Design/methodology/approach A systematic review of 99 peer-reviewed journal articles from 2014 to 2024 was conducted following Preferred Reporting Items for Systematic Reviews and Meta-Analyses guidelines. Articles were retrieved from five academic sources and screened through a four-stage process. Influencing factors were categorized using the adapted communication model into three dimensions: source, channel, and recipient, while also considering mediating, moderating and external factors. Findings The review identifies three core categories of factors influencing m-payment CI: (1) source-related (e.g. satisfaction, trust and confirmation); (2) channel-related (e.g. usefulness, ease of use and security); and (3) recipient-related (e.g. merchant pro-activeness). Mediating variables (e.g. satisfaction and trust), moderating variables (e.g. gender, age and experience) and external influences (e.g. social influence and subjective norms) also play significant roles. Originality/value This study extends communication theory into the digital finance domain by developing a multidimensional source–channel–recipient framework. It applies a classical communication model to synthesize and interpret dispersed continuance research, highlighting underexplored areas such as recipient responsiveness and environmental influences. The framework provides structured implications for researchers, service providers and policymakers seeking to foster sustained m-payment use.

ABSTRACT In this editorial, we examine how alternative forms of work organization (AFWOs) are both driving and being shaped by the ethical foundations underpinning them. Recently, scholars of organization and management studies have highlighted AFWOs as a response to broader societal challenges—digitalization, sustainability, and workplace democratization—and as an arena of intense experimentation in spatiotemporal flexibility and participatory management. Despite their growing adoption, AFWOs remain underexamined from a business ethics perspective, leaving open crucial questions about fairness, autonomy, empowerment, and the subjective experiences of workers—particularly in hybrid settings. Against this backdrop, in this special issue, we aim to clarify how and why business ethics matters in the context of AFWOs. The contributing authors pursue this aim by mobilizing diverse ethical frameworks to investigate the following key questions: How can AFWOs be grounded in a robust business ethics logic? What philosophical foundations can guide new organizational experiments? How might ethical inquiry illuminate the aspirations, tensions, and practical consequences of work environments characterized by flexibility, shared responsibility, and digital mediation? Collectively, the contributing authors advance a richer understanding of AFWOs by integrating theoretical reflection with empirical insights and foregrounding the ethical stakes of reimagining how work is organized today.

Purpose This paper aims to examine the current landscape of research at the intersection of digital strategy design, digital transformation and international marketing. Design/methodology/approach This paper applies a critical review of the literature. Findings In so doing, it thematically classifies existing literature into the four macro themes and twelve micro themes that converge on a coherent account, shaping an organizing framework that captures the impact of digital transformation in international marketing. Originality/value Lastly, the paper offers several future research directions to move the field forward, as well as insights and practical tools to support marketing scholars and executives of multinational enterprises, emerging market multinationals and global brands in understanding the role and interconnection of digital transformation within the context of international marketing.