Azerbaijan State University of Culture and Arts

Bayramov's Meaningful Life (2005), Javid Ismayilov's Architect of the Great Construction (2010), Sakit Mammadov's Portrait of Heydar Aliyev (2018), Ulviyya Hamzayeva's Portrait of the Great Leader Heydar Aliyev (2019), Vugar Ali's Victory (2020), Khanimbaji Mammadova's Boy with Agate (2020), Mir Azer Abdullayev's Forward (2020), Samir Gafarov's 052 (2021), Xaribulbul (2021) and Iron Fist (2021), etc.In the works of the artists whose names are mentioned, the artistic solution of state symbols is mainly expressed in a realistic style, in an abstract form, in a stylized form, in a symbolic form and as a background.

The article is devoted to the influence of theatre art and acting techniques on the formation and development of leadership qualities on the example of the career of Heydar Aliyev, the national leader of Azerbaijan. The article is based on the analysis of Heydar Aliyev’s life and political career, as well as his active role in the development of theatrical art in Azerbaijan. The results of the study show that participation in theatre projects and an active interest in art and culture helped Heydar Aliyev develop leadership skills such as communication, empathy, persuasion and the ability to inspire others. The article emphasises the importance of methods applied in cultural and artistic spheres in the formation of leadership qualities of managers and harmonious development of personality.

Цель данной статьи - изучить трансформацию мира женщин в семиотическом пространстве культуры. Предметом настоящего исследования является выявление позиции и раскрытие семиотических особенностей женского феномена в институте семьи. Для проведения всестороннего анализа статуса женщин в семейных культурах разных народов автор обращается к методологическому ресурсу семиотики. С этой целью были использованы методы сравнительного и ретроспективного анализа, а также индуктивный, дедуктивный анализ процессов. В статье семья определяется как факт семиозиса, при этом изучаются семиотические особенности женщин в этой системе. Утверждается, что модернизационные процессы усиливают амбивалентный статус женщины, которая инерционно сохраняет статусно-ролевую зависимость от мужчин. Новизна данной статьи состоит в том, что анализы проводятся в сравнительном контексте азербайджанской и других мировых культур. Показано, что проблема семиозиса женской одежды проходит через модернизацию женской одежды под воздействием европеизации, вызывающей выхолащивание и отмирание традиционных форм и смыслов аутентичной культуры. Анализируются последствия трансформации гендерных отношений, фундирующие гендерное неравенство и демонстрирующие переход женщины на вторичные позиции. The purpose of this paper is to study the transformation of the world of women in the semiotic space of culture. The study is aimed at identifying the position and disclosing the semiotic features of the female phenomenon at the family institute. To conduct a comprehensive analysis of the status of women in family cultures of different peoples, the author refers to the methodological resource of semiotics. To this end, the methods of comparative and retrospective analysis, as well as inductive and deductive process analysis are used. The publication defines the family as the fact of semiosis, while studying the semiotic characteristics of women in this system. It is argued that modernization processes strengthen the ambivalent status of a woman who inertially retains status-role dependence on men. The novelty of this paper is that the analyses are carried out in the comparative context of Azerbaijani and other world cultures. The research shows that the problem of the semiosis of women's clothing goes through the modernization of women's clothing under the influence of Europeanization, which causes the emasculation and extinction of traditional forms and meanings of authentic culture. An analysis is made of the consequences of the transformation of gender relations, which support gender inequality and demonstrate the transition of women to secondary positions.

The article examines the advertising activities of scientific libraries during the pandemic period, including the role and importance of advertising in the process of promoting library and information services and products. The author notes that advertising allows to reach a wider audience in a short time, to increase the efficiency and quality of the service process and to ensure the stability of the library position in the society.Advertising can create a stable information demand for definit library and information services and products. The article also touches questions of SMM (Social Media Marketing) usage in libraries.It is emphasized that SMM is a solution for marketing issues of the library through social networks. Its main purpose is to provide the profile audience with information about the library’s services and products in the form of feedback, communication with the user and exchange of their views, as well as to encourage them to use the library resources as a whole. The advantage of using SMM instruments is the possibility to attract more users. The author also studied the activities of one of the largest Azerbaijani libraries during the pandemic and came to the conclusion that in the current situation on the information market, the leader-ship of publishing and bookselling enterprises with advertizing services and products is obvious. In this connection such coordination of libraries with these enterprises can support and maintain the position of the library in the society.

The article considers the very early stages of the development of the cartoon and its primary forms. The history of the origin of cartoon that has been tested within long centuries, which has a very ancient and rich history was analyzed in this article. The article provides information on very rare works, which could be called the early prototypes of the cartoon.

In 2001, the United States government selected Lockheed Martin (over Boeing) to lead the development of a fifth generation fighter aircraft for the use by the United States’ Air Force, Navy, and Marines. Although assorted Congressional committees and Pentagon officials have continued to express no shortage of concerns over the project's overruns, delays and performance shortfalls of the F-35, the so-called “arms deal of the century” remains on track. Along with several other United States’ allies, Canada expressed interest early on by contributing funds toward the development of the F-35, and many Canadian companies have already been involved in the project. In 2010, the Harper government vowed to buy 65 F-35s. This special issue takes a second look at this proposed military procurement, and examines the main issues of concern for Canada.