Berjaya University College of Hospitality

This study explores the Factors Influencing Consumer Satisfaction in Online Shopping in Klang, Malaysia, shedding light on critical elements such as the online shopping experience, product reliability, and security concerns. With a sample of 200 respondents, the data was analyzed using SPSS to identify the key drivers of consumer satisfaction. Key Findings; 1) Online Shopping Experience: A positive online shopping experience significantly contributes to consumer satisfaction. Elements such as website usability, customer service, and ease of navigation play an important role in shaping how satisfied consumers are with their online shopping experience. 2) Product Reliability: The reliability of products (i.e., accurate descriptions, quality, and timely delivery) also emerged as a major determinant of consumer satisfaction. Consumers value consistency in product quality and delivery, and any discrepancies negatively impact their shopping experience. 3) Security Concerns: While security concerns were shown to affect satisfaction, the relationship is more complex. Consumers are particularly concerned with online payment security, but they are also influenced by the overall trustworthiness of the website, including aspects like data protection and privacy policies. Businesses in Klang looking to improve their e-commerce offerings, the findings suggest that prioritizing a seamless and positive shopping experience, ensuring the reliability of products, and addressing security concerns can significantly enhance consumer satisfaction. By focusing on these areas, companies can foster greater consumer trust and loyalty, which will contribute to sustained growth in the e-commerce sector. This research offers actionable insights for businesses aiming to meet consumer expectations and build long-term success in the competitive e-commerce market in Malaysia.

Education lays the basis for every country's political, social, and economic growth. A sustainable school framework allows the country to accomplish national targets. As a developing world, Pakistan has faced crucial educational problems since its birth, so the education system has struggled to perform on the nation's expectations. Different variables are responsible for this situation. This study unfolds problems confronting Pakistan's education sector. Education is the primary driver when we speak about leadership and growth that improves the individual and pushes the country towards political, social, and economic living standards. Until now, schooling at any stage trains the individual for the next level until he brings the person to tertiary industry; therefore, there is a strong link with Pakistan's education and growth; obviously, the indicator doesn't reflect positive outcomes. There is an untrained teaching workforce with fluctuating enrollments and limited-resource facilitation, a dual educational medium, inadequate assessment mechanism, and government allocating low budgets to the education system. Moreover, there is a shortage of study that encourages innovative methods of handling decision-making, and gender inequality is often seen as an issue that cannot be ignored, so this subject is chosen as a domain to focus on and advice to address.

Despite the importance of life insurance as an investment for protection, especially the young generation, they still are unaware of the importance of purchasing their own life insurance. Therefore, the objective of this study was to investigate factors related to the demand for life insurance among “Generation Y” in the Klang Valley, Malaysia. Using a purposive sampling method, a total of 320 respondents from Klang Valley, Malaysia were involved in this study. All data gathered were tabulated and analyzed using SPSS, employing Descriptive Analysis, Independent Sample T-Test, One-way ANOVA, Pearson’s Correlation Analysis, and Multiple Linear Regression Analyses. The results showed that there is a moderately important level of demand for life insurance among the “Generation Y”. Significant differences were found in the demand for life insurance in accordance with gender, age group, monthly income, and education level. Besides, significant relationships were found between income level, knowledge of life insurance, income protection, risk attitude, and demand for life insurance. Furthermore, risk attitude, income level, knowledge of life insurance, and income protection were the predictor factors of demand for life insurance.

Product Life Cycle (PLC) has always been a hot topic in the tourism literature. Butler's Tourism Area Lifecycle model and Plog's destination life cycle model have both been applied and analysed extensively in tourism destination development and lifecycle studies. This study attempts to offer a critical conversation on the similarities and differences as well as the strengths and weaknesses of these two widely referred generic models of destination life cycle. It also identifies some recent socio-political, economic, and technological developments that have changed the nature of tourism destination development in many parts of the world and in particular to Asia and the implications of these developments upon life cycles. Based on more recent research, the present authors suggest that the reality of destination development lies somewhere in between, as a resultant of interaction with the processes laid out by Plog and Butler.

<strong>Abstract</strong> The purpose of this study is to investigate the relationship between Technology Acceptance Model (TAM) and digital literacy among first-year students in a private institution of higher learning in Malaysia. Two main dimensions from TAM, i.e., Perceived Ease of Use (PEOU) and Perceived Usefulness (PU) were investigated as independent variables. Meanwhile, digital literacy was investigated as the dependent variable. Other factors such as gender, age, location, home internet connection and tenure of being computer user were also being investigated in this study. A total of 127 questionnaires were distributed among first-year students. However, only 123 responses were useful. The data gathered was tabulated using SPSS version 20. Four types of analyses, i.e., Descriptive Analysis, T-Test, ANOVA and Spearman's Correlation were administrated. The results showed that high level of digital literacy among the first-year students. The T-Test showed significant difference in the level of digital literacy in accordance home internet connection. However, no significant difference in the level of digital literacy in accordance with gender and location. ANOVA Analysis showed no significant difference in the level of digital literacy in accordance with age and tenure of being computer user. Spearman's Correlation revealed that there is a significant relationship between PEOU and digital literacy. Similarly, significant relationship found between PU and digital literacy and home internet connection and digital literacy. In addition, PEOU was identified as the most dominant factor influencing digital literacy.

PurposeThis study contends that consumer ethnocentrism and animosity rest on semantic and episodic memory, respectively. It further examines how the influence of consumer ethnocentrism and animosity on consumer boycott behaviour may vary over time and use the memory theory to explain these temporal differences.Design/methodology/approachPart 1 involved an experiment to demonstrate the relationship between consumer ethnocentrism/animosity and semantic/episodic memory. To determine the temporal characteristics of consumer ethnocentrism and animosity, Part 2 involved two quantitative surveys (one each in China and Japan), followed by another two surveys six months later.FindingsPart 1 showed that consumer ethnocentrism and animosity were underpinned by semantic and episodic memory, respectively. Consistent with memory theory, Part 2 found that consumer ethnocentrism was temporally more stable than animosity. Consumer animosity influenced boycott behaviour during but not after the dispute, whereas consumer ethnocentrism influenced boycott behaviour during as well as the dispute. Finally, consumer ethnocentrism was antecedent to consumer animosity, siding with the relationship between semantic and episodic memory.Research limitations/implicationsLimited to two countries, both with collectivistic culture. A longitudinal approach over multiple phases would further enhance the robustness of the findings.Practical implicationsUnderstanding the psychological underpinning of consumer ethnocentrism and animosity would allow firms to develop effective marketing strategies to appeal to consumers’ ethnocentric and animosity dispositions.Originality/valueThe first study to examine the psychological underpinnings of consumer ethnocentrism and animosity by drawing on the memory theory.