British Chambers of Commerce

Mobile communications and advancement in information and communication technology has made a significant impact on socio economic culture of India. It has not only contributed to the growth of industries related to E-commerce but has also benefitted significantly, the end consumers with reduction in travel costs, delivery of better products at lower price, generation of job opportunities, and increase in market efficiency. The social benefits of mobile connectivity and E-commerce could be the reach and access to communication to rural India, stimulation of local content related to health, finance, education and agriculture. Mobile communications and E-commerce are very pertinent in this era as leads to a synergistic effect. Growth opportunities are generated to serve the rural masses and give a positive a flip to the economy. In fact, in the current parlance when we relook in the rural markets we find that it has a huge potential in terms of E-commerce in alignment with the Government policies and the outcome being synchronization with marketing and distribution network. In the current parlance it is tough to penetrate in the rural remote masses where there is no internet and a tough game to create a demand. Innovative logistics network is conceived by the rural E-commerce startups. Positive willingness to buy is created with E-commerce app to the customer buying groceries or medicines at chemist shops. To come up to the expectations of rural demand, E-commerce firms have to communicate with rural consumers in their local language to sell their products. Hence rural youth through training can create linkage in E-commerce transactions in rural India.

The assessment of the complete distribution of nanoparticle sizes within a suspension is notoriously difficult to carry out. We demonstrate the Nanoparticle Tracking Analysis (NTA) technique that sizes nanoparticles in suspension, based on their Brownian motion. This technique has found significant use in the field of nano- and eco-toxicology, in several research groups showing of the technique to assess a range of engineered nanoparticles including gold, SiO2, TiO2 and polystyrene. This capability shares many features in common with conventional flow cytometry but is unique in this deeply sub-micron size range. NTA is a direct and fast technique by which nanoparticles in their natural solvated state in a liquid can be rapidly detected, sized and counted. The technique can be used to complement existing techniques for the sizing of nanoparticles (e.g., DLS, PCS) allowing data obtained from these methods to be validated by direct microscopical observation of the sample.