Consumer Healthcare Products Association

Marketing textbooks often portray the chief marketer as the master of the 4Ps (product, price, place and promotion), controlling all levers of the marketing mix. However, recent research suggests that few companies give marketing a Growth Champion role with line authority over virtually all marketing decisions. For most of today’s organisations, marketing’s role is narrower, focusing primarily on communications (as MarCom Leaders) or even just providing support to other functions (Service Providers). This raises a critical question: How can marketing drive growth and champion the consumer when it doesn’t control all 4Ps? Using insights from in-depth interviews with 16 senior marketing executives from consumer goods and electronics companies, we take a closer look at this challenge and identify four key themes that show how marketers can excel when direct authority is limited. Together, these Marketing textbooks often portray the chief marketer as the master of the 4Ps (product, price, place and promotion), controlling all levers of the marketing mix. However, recent research suggests that few companies give marketing a Growth Champion role with line authority over virtually all marketing decisions. For most of today’s organisations, marketing’s role is narrower, focusing primarily on communications (as MarCom Leaders) or even just providing support to other functions (Service Providers). This raises a critical question: How can marketing drive growth and champion the consumer when it doesn’t control all 4Ps? Using insights from in-depth interviews with 16 senior marketing executives from consumer goods and electronics companies, we take a closer look at this challenge and identify four key themes that show how marketers can excel when direct authority is limited. Together, these insights provide a playbook for turning organisational constraints into opportunities for strategic influence, cross-functional partnership and real business impact.

How do brains create all our different colors, pains, and other conscious qualities? These various qualia are the most essential aspects of consciousness. Yet standard neuroscience (primarily based on synaptic information processing) has not found the synaptic-firing codes, sometimes described as the “spike code,” to account for how these qualia arise and how they unite to form complex perceptions, emotions, et cetera. Nor is it clear how to get from these abstract codes to the qualia we experience. But electromagnetic field (versus synaptic) approaches to how qualia arise have been offered in recent years by Pockett, McFadden, Jones, Bond, Ward and Guevera, Keppler and Shani, Hunt and Schooler, et cetera. These EM-field approaches show promise in offering more viable accounts of qualia. Yet, until now, they have not been evaluated together. We review various EM field theories of qualia, highlight their strengths and weaknesses, and contrast these theories with standard neuroscience approaches.

Abstract This chapter examines good practices in implementing effective Monitoring, Evaluation, and Learning (MEL) systems within complex international development Democracy, Human Rights, and Governance (DRG) programs, which are characterized by challenges of non‐linearity, limited evidence of theories of change, and contextual and politically contingent nature of outcomes. The chapter presents three cases of MEL systems in complex projects implemented by Pact across distinct and diverse operating contexts – Zimbabwe, Cambodia, and Somalia – to illustrate those projects’ MEL approaches that enabled continuous adaptation. The authors analyze the cases to respond to two questions: (1) What are the key elements of effective adaptive management‐focused MEL systems in complex environments? (2) What is practical guidance for designing and enabling complexity‐responsive and effective adaptive management‐focused MEL systems? The case studies illustrate three key elements: (1) Information gathering that closely links context, research, and performance data; (2) Systems for reflection that offer scheduled learning moments of varying frequency and intensity, as well as multiple feedback mechanisms; and (3) Enabling structures that promote adaptive mindsets and attitudes within project teams.

This paper explores the nuances of disability and its categories based on visibility and invisibility of pertaining symptoms, in India. The quantitative data is mainly taken from ‘Divyangjan Aspiration Study’ conducted by the organisation in 2021-22. We start by explaining the terminologies based on their primary definitions, and then explain the disabilities that are categorised under them. We then explore the similarities and differences between the two types of disabilities: Visible and Invisible; and focus on unveiling their implications on lives of disabled population. This leads to the understanding of degrees of marginalisation on each category based on employment, education, representation, and overall treatment from the society. We conclude by giving recommendations on the way forward, and our understanding of an all-inclusive world.

ABSTRACTFacilitating axon regeneration in the injured central nervous system remains a challenging task. RAF–MEK signaling plays an important role in axon elongation during nervous system development. Here we show that activation of B-RAF in mature corticospinal neurons elicited the expression of a discrete set of transcription factors previously implicated in the regeneration of zebrafish optic nerve axons. Genetic activation of B-RAF–MEK signaling promoted robust regeneration and sprouting of corticospinal tract axons after injury. Newly sprouting axon collaterals formed synaptic connections with spinal interneurons, correlating with the recovery of skilled motor function. Seeking a non-invasive way to stimulate axon regeneration, we found that suprathreshold high-frequency repetitive transcranial magnetic stimulation activates the B-RAF canonical effectors MEK1/2 and requires MEK1/2 activity to promote corticospinal axon regeneration and sprouting after injury. These data demonstrate a central role of neuron-intrinsic RAF–MEK signaling in enhancing the growth capacity of mature corticospinal neurons and propose HF-rTMS as a potential therapy for spinal cord injury.One Sentence SummaryGenetic or HF-rTMS-mediated activation of B-RAF– MEK signaling promotes CST axon sprouting and functional regeneration after a spinal cord injury.