Dhurakij Pundit University

This study aims to investigate the impact of perceived task complexity on cognitive load among university students in Jiangxi Province, China, and the mediating role of metacognitive strategies therein. Employing a questionnaire survey methodology, the research targeted university students in Jiangxi Province. Data collection utilised the Perceived Task Complexity Scale, Metacognitive Strategies Scale, and Cognitive Load Scale, resulting in 735 valid responses. Research findings indicate that significant differences exist between male and female university students in terms of perceived task complexity, metacognitive strategies, and cognitive load. Significant differences exist among university students of different years in their perception of task complexity, whilst no significant differences are found in cognitive load or metacognitive strategies. Perceived task complexity exerts a significant positive influence on cognitive load; perceived task complexity exerts a significant negative influence on metacognitive strategies; metacognitive strategies exert a significant negative influence on cognitive load; metacognitive strategies partially mediate the relationship between perceived task complexity and cognitive load. The research findings provide richer empirical evidence for elucidating the cognitive regulation mechanisms among university students, and offer a reference basis for optimising teaching task design and learning support strategies within higher education institutions.

With the rapid development of brand-hosted live streaming, the live commerce ecosystem has shifted from a super-streamer-dominated model to a more decentralized, brand-driven approach. Drawing on the Stimulus–Organism–Response (S-O-R) model and Brand Co-Creation Theory, this study aims to examine how entertainment in brand-hosted live streaming influences consumer deep engagement through immersive experience, while also testing the moderating roles of knowledge level and psychological ownership. A quantitative survey was conducted, yielding 544 valid responses, and multiple regression analysis was employed to test the proposed hypotheses. The findings indicate that entertainment has a significant positive effect on consumer deep engagement. Immersive experience plays a mediating role in this relationship. Moreover, knowledge level and psychological ownership significantly moderate the relevant pathways. This study extends the application of the S-O-R framework in the context of brand-hosted live streaming and provides practical implications for optimizing entertainment-oriented strategies to enhance consumer deep engagement.

In today’s world of globalization and digital, cultural, and creative business is becoming the main driving force for high-end local development. Employees acting as main actors of innovations and employees performing deviant innovations are voluntary acts to achieve the purpose of innovation without complying with all the organization's rules. Leadership is a very critical antecedent that has an impact on this behavior; inclusive leadership encourages employees to do more deviant innovation and behave differently, encourages different voices, and challenges the boss. Based on the social cognition theory, this paper takes sample data of leaders and employees in cultural and creative enterprises in various parts of China collected in March-July 2025 as a whole and comprehensively analyzes the mechanism by which inclusive leadership affects the deviant innovation behavior of employees. From the result, it is clear that the inclusive leader increases employee psychological safety and the risk that they take; by providing an open and accepting environment, it allows employees to desire to break norms and change the status quo. Control for factors like company scale, industry kind, and work features, and these still stand; inclusive leadership, this sort of leadership emphasizing people’s values and their initiatives, is an essential driver of encouraging deviant innovations and improving an organization’s performance in cultural and creative industries.

This study analyzes the factors influencing the impact of work-family conflict on turnover intention among teachers in private universities in Shandong Province, China, as well as the mediating roles of relational psychological contract and job satisfaction between work-family conflict and turnover intention. Based on social exchange theory, the study focuses on teachers, using the Work-Family Conflict Scale, Relational Psychological Contract Scale, Job Satisfaction Scale, and Turnover Intention Scale as research tools. A convenience sampling method was employed to conduct a questionnaire survey among teachers, with 550 questionnaires distributed and 525 valid responses collected. The results show that work-family conflict has a significant positive impact on turnover intention, work-family conflict has a significant negative impact on relational psychological contract and job satisfaction, relational psychological contract and job satisfaction have a significant negative impact on turnover intention, and relational psychological contract and job satisfaction play mediating roles between work-family conflict and turnover intention. The implementation of this study will provide a more comprehensive and in-depth understanding of how universities in China can reduce faculty turnover, offering important references for relevant policies and practices. Received: 06 October 2025 / Accepted: 13 December 2025 / Published: January 2026

This paper investigates the impact of transformational leadership on the digital transformation performance of enterprises within the unique context of China's beer manufacturing industry. Employing survey data from 231 managers across China's five largest beer manufacturing groups, this study utilizes a moderated mediation model. The study finds that transformational leadership significantly enhances digital transformation performance. It reveals that this effect is mediated by the dual organizational learning mechanisms of digital exploration and digital exploitation. Furthermore, environmental dynamism moderates this relationship, amplifying the positive impact of leadership in turbulent market conditions. The conclusions remain robust after a series of tests, providing a focused framework for managing digital change in traditional manufacturing sectors.

This study aims to explore how perceived teacher support influences university students' career decision-making self-efficacy. To this end, a moderating model with proactive personality as a moderating variable was proposed. Data from 753 university students in Chinese universities were analyzed. The results show that teacher support significantly and positively influenced university students' career decision-making self-efficacy, and proactive personality played a moderating role between teacher support and career decision-making self-efficacy. This study not only underscores the importance of teachers in the career development of university students but also highlights the crucial role of proactive personality in enhancing career decision-making self-efficacy. Importantly, this study contributes to the literature by examining these relationships within the context of China’s collectivist culture, highlighting cultural nuances in teacher support and proactive personality effects. The findings provide new empirical support for career guidance and planning education in Chinese higher education, suggesting that educators should not only offer informational and emotional support but also focus on cultivating students’ proactive personality traits to foster the comprehensive development of their career decision-making abilities.