- Research Article
- 10.34044/j.kjss.2025.46.2.08
Sustaining Tourism: Homestay supply chain strategies in Phra Nakhon Si Ayutthaya after COVID-19
- Jan 01, 2025
- Kasetsart Journal of Social Sciences
- Watit Intuluck + 2 more +2
Publications from 2021 to 2026
Showing 5 of 5 papers
Sustaining Tourism: Homestay supply chain strategies in Phra Nakhon Si Ayutthaya after COVID-19
The Relationship between Institutional Environments and Thai Hospitality-Oriented Entrepreneurship through the Moderating Role of Educational Support: A Mixed Methods Approach
This research draws upon an institutional theory framework to explore the underlying factors that influence opportunity-driven and necessity-driven entrepreneurship. The objective is to analyze how the institutional environment either supports or impedes the establishment and expansion of ventures within the Thai hospitality industry. By examining the interplay between the country’s institutional determinants and entrepreneurial behaviors, the study contributes to the existing body of academic literature on entrepreneurship and institutional theory. Furthermore, education support is treated as a moderator in the relationship between the three determinants of the institutional environment theory: regulatory, cognitive, and normative dimensions, and opportunity-necessity-driven entrepreneurship activity. This study adopted a mixed methods approach. For the quantitative approach, national data were mainly collected from the GEM and IEF databases from 2015 to 2018 (n = 939) using binary logistic regression to validate the hypotheses. Regarding the qualitative approach, data were obtained through in-depth interviews with 20 hotel and restaurant entrepreneurs. The findings indicated that the normative and cognitive determinants have a direct impact on both opportunity-driven and necessity-driven entrepreneurship activity. Additionally, the study reveals that the relationship between a regulative environment and opportunity-necessity entrepreneurship activity is moderated by educational support. The results provided new insights into Thailand’s hospitality-oriented entrepreneurship at large.
Read moreGelatin hydrolyzed by papaya latex enzymes as an alternative cryoprotectant for frozen raw Pacific white shrimp (Penaeus vannamei)
Abstract The cryoprotective activity of gelatin hydrolyzed by papaya latex enzymes with the degree of hydrolysis (DH) of 5, 10, 15, and 20% was investigated. The cryoprotective activity of gelatin, as determined by thermal hysteresis, increased as DH increased up to 15% (9.14–16.60 °C) and decreased as DH of 20% (11.66 °C). The gelatin hydrolysate with DH of 15% (G15), which showed the highest thermal hysteresis, was subjected to fractionation and cryoprotective effect study in Pacific white shrimp. The fractionated peptide with the highest thermal hysteresis had a molecular weight of 1.7–4.2 kDa (18.81 °C). According to the study of the cryoprotective effect in Pacific white shrimp, the weight of shrimp gained 7.33% after soaking in the G15, which was significantly lower and higher than the weight gain of shrimp treated with mixed phosphates (16.12%) and distilled water (0.82%), respectively (P < 0.05). The shrimp treated with mixed phosphates and G15 had no exudate. The thawing loss of the shrimp treated with distilled water, mixed phosphates, and G15 after the different freeze-thaw cycles ranged from 7.43–9.25, 3.34–3.57, and 3.39–5.39%, respectively. The shrimp treated with G15 and mixed phosphate could retard shrimp quality loss from the freeze-thawing, as noticed by the lower reduction of exudate loss, thawing loss, freezable water content, Ca2+-ATPase activity, and the higher protein solubility than the treatment of water. Therefore, the gelatin hydrolysate could be a potential alternative cryoprotectant in frozen raw shrimp.
Read moreThe effect of cultural intelligence of top management on pro-diversity work climate and work attitudes of Myanmar migrant workers in Thailand
PurposeThis research examines the effect of cultural intelligence (CQ) of top management on pro-diversity climates and perceived discrimination of the Myanmar migrant workers in Thailand. This research also analyzes the effect of perceived discrimination on job satisfaction and turnover intention of the Myanmar migrant workers.Design/methodology/approachThe data were collected from 650 Myanmar migrant workers who are employed at two factories in Thailand. Partial least squares structural equation modeling (PLS-SEM) was used as the data analysis method.FindingsThe results significantly support the positive effect of perceived management CQ on pro-diversity climates. Pro-diversity climates are also negatively and significantly associated with perceived discrimination. Moreover, the effect of perceived management CQ on perceived discrimination is fully mediated by pro-diversity climate.Originality/valueThis research clarifies that simply ensuring top management possess CQ may not be a sufficient condition for the company to successfully tackle discrimination in the workplace. Rather, it is crucial for the top management to create an organizational climate that is supportive of the racial diversity of foreign migrant employees.
Read moreUniversity students’ entrepreneurial intentions during COVID-19: The perspective of social cognitive career theory
PURPOSE: Although the COVID-19 pandemic has had a catastrophic effect on economic activities worldwide, the paradoxical phenomenon of this black swan situation may be found to facilitate entrepreneurial intentions. This study aims to investigate Thai university students’ perceptions of their entrepreneurial aspirations during the times of the COVID-19 pandemic. METHODOLOGY: Drawing upon social cognitive career theory, this research investigates the profound linkage of university students’ COVID-19 perceptions and attitudes towards situations for self-believing in the adaptation for entrepreneurship. A valid sample of 798 collected from eight provinces, eight districts, and eight cities throughout Thailand was included for further analysis using Structural Equation Modelling (SEM) and Process Macro Model 6. FINDINGS: University students’ COVID-19 pandemic perceptions influence their self-efficacy in situation adaptations and perceived desirability towards individual-level entrepreneurial intentions. Interestingly, self-efficacy and desirability towards entrepreneurship act as serial mediating factors, towards the mediated relationship between attitude towards the situation, COVID-19 perception, and university students’ entrepreneurial intentions. IMPLICATIONS: The results of this research can add to entrepreneurship literature and additional model testing has also been proposed. Besides, practitioners and researchers could collaborate with governors to cultivate entrepreneurial trajectories based on research findings. ORIGINALITY AND VALUE: Social cognitive career theory (SCCT) can rationalize an academic student’s career choice of entrepreneurship by considering their perception of the start-up processes during COVID-19. Future research can also test findings on a representative sample at the national level.
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