- Conference Article
1
- 10.1109/fmlds63805.2024.00055
Unified Embedding Based Personalized Retrieval in Etsy Search
- Nov 20, 2024
- Rishikesh Jha + 3 more +3
Embedding-based neural retrieval is a prevalent approach to addressing the semantic gap problem, which often arises in product searches with tail queries. In contrast, popular queries typically lack context and have a broad intent where additional context from users' historical interaction can be helpful. In this paper, we share our novel approach to address both: semantic gap problem with an end-to-end trained model for personalized semantic retrieval. We propose learning a unified embedding model incorporating graph, transformer and termbased embeddings end-to-end and share our design choices for optimal tradeoff between performance and efficiency. We share our learnings in feature engineering, hard negative sampling strategy, and application of transformer model, including a novel pre-training strategy and other tricks for improving search relevance and deploying such a model at industry scale. Our personalized retrieval model significantly improves the overall search experience, as measured by a 5.58% increase in search purchase rate and a 2.63% increase in site-wide conversion rate, aggregated across multiple A/B tests -on live traffic.
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