Grenoble Ecole de Management

This article offers a critical reflection of the challenges of conducting bibliometric analysis in cross-national comparative industrial relations research on workplace equalities. Drawing on a scoping exercise designed to map equality research in the United Kingdom, France, Spain, and the Netherlands, we demonstrate how bibliometric methods struggle to capture situated knowledge and translate contested concepts across national contexts. While bibliometric approaches can offer useful insights when carefully deployed, uncritical applications risk producing ‘thin’ and decontextualised findings. We engage with debates on English Language Predominance, conceptual equivalence, and epistemological diversity, and argue for more reflexive, pluralistic, and ‘slow’ comparative research, sensitive to the socially constructed and locally situated language on equality at work.

Although climate change concern and household habits are often strong predictors of sustainable tourist behaviors, research shows mixed effects when applied to travel-related choices. To address this complexity, the paper introduces a framework targeting two key areas of tension. First, to explain the ambiguous impact of sustainable household habits, the concept of sustainable consumption modes is proposed, which can positively or negatively affect travel behavior. Second, the conflicting role of climate change concern is explained by incorporating time preferences. Concerned individuals are less likely to engage in more sustainability-related travel patterns when they prioritize the present over the future. The framework is tested using a multilevel analysis of 32,487 individuals across 32 countries, demonstrating these qualifying effects at individual and societal levels. The findings are corroborated through a follow-up experiment ( n = 277). Two tools are provided to help stakeholders develop strategies to promote sustainable travel, tailored to customer and country segments.

Résumé Les images personnelles publiées par les influenceurs constituent le pilier des plateformes sociales axées sur le partage d’images (SMPs). Les recherches existantes sur l’utilisation de ces images pour développer une audience en ligne se sont principalement concentrées sur la figure centrale ou la zone focale des images. Ce faisant, elles ne prennent pas en compte la perception et la valeur relative de cette figure, qui dépendent non seulement de l’individu représenté, mais aussi du contexte visuel en arrière-plan. Cette étude comble cette lacune en examinant les effets contextuels de l’arrière-plan des images d’influenceurs sur le développement de leur audience sur les plateformes de partage d’images. En mobilisant la littérature en psychologie et en comportement du consommateur portant sur les effets de contexte et la perception visuelle, nous développons un cadre théorique appuyant nos hypothèses. Nous soutenons que le lieu représenté en arrière-plan des images d’un influenceur a un effet direct et indirect sur la croissance de son audience. Plus précisément, nous formulons l’hypothèse qu’un arrière-plan extérieur est plus favorable au développement de l’audience qu’un arrière-plan intérieur. De plus, cette relation est médiée en série par le naturel et l’originalité perçus. Nous testons l’effet direct du lieu d’arrière-plan à l’aide de données secondaires issues de publications sur Instagram. En complément, des données expérimentales sont mobilisées pour évaluer les effets directs et indirects médiés. Nos résultats confirment les hypothèses avancées.

This article draws on theories of hybridity in social entrepreneurship, institutional logics, and technology-associated organisational change to develop a novel framework for analysing how digitalisation affects hybridity and internal tensions in social enterprises. Based on an action research study in a UK-based social enterprise, our findings reveal that digitalisation functions as a set of new strategic practices that disrupt existing institutional logics and trigger profound organisational changes. This form of institutional disruption destabilises established hybrid balances. These dynamics generate internal tensions – rooted in divergent digital literacies, competing mission recognition, and identity misalignments – which ultimately lead to resistance and the marginalisation of digitalisation. Our study advances understanding of digitalisation as a contested and complex socio-technical process in social enterprises and highlights its often-overlooked ‘dark side’.

ABSTRACT In the evolving landscape of marketing communications, social media platforms have become a crucial channel for brand-consumer interactions. Personalized communication has gained prominence as a key approach to enhance engagement with consumers. This research aims to explore the impact of personalized communications on social media on customers’ affective and behavioral responses in the context of service communication. Using both a cross-sectional survey study (Study 1, n = 475) and a single factor (communication type: control vs. personalized) between-subjects experiment (Study 2, n = 295), this research demonstrates the positive effect of personalized service communications on social media (e.g. X/Twitter)) on customers’ behavioral intentions through the mediating role of consumer brand engagement and psychological ownership. Findings also show that consumer social distance towards the company moderates this mediation relationship such that personalized communication is more effective when consumers perceive a close social distance. This study contributes to a deeper understanding of how brands can strategically use personalized social media interactions to enhance customer engagement, drive positive behavioral intentions, and strengthen consumer–brand relationships.

Personal images of individual influencers are the backbone of image-sharing social media platforms (SMPs). Extant research on using personal images to develop online followership has focused on the main figure or focal area in the images. In doing so, extant research is unable to capture the perceptions and relative value of the main figure which depends not only on the figure but also on the contextual background location. We address this important research gap by studying the context effects of the background location used in images of influencers on followership in image-sharing SMPs. We use theory from context effects and visual perception literature in psychology and consumer behavior to develop our theoretical arguments leading to the hypotheses. We argue that the background location in images of an influencer has a direct and indirect effect on development of followership. Specifically, we hypothesize that an outdoor background is likely to have a greater effect on developing followership compared to an indoor background. Furthermore, this relationship is serially mediated by perceived naturalness and perceived originality. We use secondary field data from Instagram posts to test the direct effect of background location. In addition, experimental data are used to test for both the direct and indirect mediated effect. We obtain support for our hypotheses.