- Book Chapter
- 10.1108/978-1-80686-063-020261001
Change Management: Lessons From Retiring a Racially Offensive High School Mascot
- Mar 17, 2026
- Monte R Woolstenhulme + 1 more +1
Abstract Across the United States, the high school mascot is a symbol of pride and tradition for students, alumni, and community members. However, efforts to change a traditional mascot, even one that is considered racially offensive, can create conflict and divide stakeholders. Superintendents are responsible for addressing conflict and helping districts manage change in complex systems in ways that both respect tradition and build a culture of care and fairness for all students. This problem of practice features the experiences of Monte Woolstenhulme, a 14-year veteran superintendent of Teton School District 401, a rural district of nearly 2,000 students. Early in his tenure, Superintendent Woolstenhulme unilaterally decided to change the name of Teton’s high school mascot: The Redskins. After a contentious community listening session, the school board indefinitely tabled the proposed mascot name change. Woolstenhulme continued his work in the district, and 6 years later, by vote of the students at Teton High School, the mascot was changed to the Timberwolves. This case study provides an example of ethics in educational leadership and offers a glimpse into how superintendents can manage district change and community conflict, build superintendent and board relations, and lead efforts to respect all cultures and communities.
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