IndraStra Global

Private Labels - unlike the generic or branded offerings of the past - are becoming very integral part of global retail landscape, which also in turn contributing heavily to generate most sought after Local Purchase Order (LPO) at various mom and pop shops. Products coming under Private Labels are carefully managed and marketed in order to improve the generic retailer’s competitive edge. The whole process typically contains same type of ground level negotiation on quantities, payment terms, inventory liquidation, sales promotion, secondary order etc., but its going after branded products by attacking latter's gross margins at strategic points of distribution chain of the system where sales either get born or killed prematurely.