Institute for Project Management and Information Technology

The concept and strategies of Influencers marketing are often for tangible product or digital products over the years. However, the implementation of influencer marketing within service, especially the Higher Education (HE) sector remains underexplored, despite its success in other industries such as beauty, fashion, and e-commerce. This study aims to bridge the research gap by investigating the key roles, sectors, platforms, and types of influencers suitable for HE institutions. The objectives include identifying the roles of influencers in shaping perceptions and decision-making processes, determining the most effective sectors and platforms for influencer marketing in HE, and exploring the types of influencers best suited for promoting HE institutions. Findings indicate that credibility, trustworthiness, engagement, and social proof are critical influencer roles. The most relevant sectors are fashion, e-commerce, and health, while Instagram, TikTok, and YouTube emerge as the dominant platforms. Virtual influencers, micro-influencers, and niche influencers are identified as the most effective for HE campaigns. These insights provide actionable recommenda- tions for HE institutions to strategically adopt influencer marketing, enhancing engagement with prospective students and strengthening institutional branding.

Energy efficiency remains a significant challenge for Small and Medium Enterprises (SMEs) in Indonesia, contributing to high operational costs and limiting competitiveness. The research explored the key factors influencing SMEs' access to Islamic financing for energy efficiency. The research applied the Fuzzy Analytical Hierarchy Process (AHP), drawing on responses from 10 experts, including industry practitioners, academics, and regulators. Data were collected through focus group discussions, followed by additional interviews to validate and enrich the analysis. The findings indicate that financial health is the top priority criterion, followed by compliance with Islamic finance principles and management capabilities. The results highlight the importance of Islamic financial literacy and managerial skills in improving SMEs’ access to funding. Additionally, developing partnerships with Islamic financial institutions and implementing energy-efficient technologies are crucial strategies for enhancing financial sustainability. This research provides valuable insights for policymakers. Structured financial literacy programs and advisory centers should be introduced to help businesses navigate Islamic financing options. Policies should also promote the development of SME-friendly Islamic financial products to reduce risk perceptions. Furthermore, tax incentives, Green Sukuk, and low-cost refinancing options should be introduced to encourage energy-efficient investments. Clear regulatory guidelines and the integration of Shariah-compliant fintech solutions will help ensure compliance with these regulations. Ultimately, these efforts will contribute to reducing energy poverty and enhancing the competitiveness of SMEs in Indonesia.

This paper is a presentation of some of the results of modeling web-based clinical trial electronic data collection process. Clinical trial data collection is usually a paper-based process. Here we propose a new process of electronic data collection adjusted for the utilization of the web-based technology. Two models that we present here are the basis for the development of the electronic data collection software to support clinical trials. The first one defines use cases of the actors using the system. The second one is a model of the structure of the electronic case report form (eCRF) document. Descriptions of these two models are presented at a high level of abstraction using the standard UML (unified modeling language) version 2.0.