International New Town Institute

Business intelligence (BI) system is a data intelligence decision-making system, utilizing artificial intelligence technology to handle and analyze enterprises, which is used to help business activities carry out rapid reaction, and accelerate obtaining speed of knowledge so as to increase commercial profits, and to meet requirements on time and accuracy of information knowledge from management level and decision-making level [1][2].Various businesses of company A belonging to new medium operation type are under high-speed development stage, forming a core competitive advantage with radio and television characteristics.Among these core advantages, mass data possessed by company A is no doubt the condition and basis for sustainable development of the company, so how to utilize such data in an effective and creative way, does not only relate to smooth expansion of the company's business, but relates to the realization of company A's role of new media operator, so it is imperative for the company to realize business intelligence system.However, for the new media industry of company A, there're external policies and market risks, as well as internal management and execution risks, so if preparation before test is not sufficient, it may cause more problems and higher risks during the implementation of BI project.Therefore it is required to adopt scientific methods, distinguish risks and carry out effective control on risks. RESEARCH SITUATION OVERVIEWVia retrieving representative journals, conferences, dissertation databases such as CNKI, Wanfang and VIP etc., research on business intelligence system in recent years mainly focuses on the following aspects:(1) Technological and structural research on business intelligence.Research on this field mainly includes data warehouse, ETL, OLAP and data digging technological fields, which focuses on how to improve inquiry efficiency of business intelligence system, and to construct systematic structure of business intelligence.(2) Implementation research of business intelligence in different industries.Research in this field mainly focuses on analysis, design and implementation process of business intelligence system in different industries such as telecommunication, finance and medical industry etc.However, research on implementation risks of business intelligence is very rare, and the only research stays on qualitative research level, i.