Ivan Vazov National Library

This paper proposes a Hybrid Educational-Persuasive Framework for designing serious games that alleviate library anxiety. Integrating pedagogical and persuasive elements, it emphasizes learner context, motivation, and gameplay mechanics to boost user familiarity and comfort, serving as a model for educational and persuasive game design across multiple domains.

The present paper discusses the development of an augmented reality serious game, which allows the players to interact with cultural heritage artifacts in seven institutions in the city of Plovdiv, Bulgaria. The objective of the game is to encourage the participants to go through all of the cultural institutions and to learn interesting facts related to local history, culture, society and biological life in an amusing and attractive way.