Jordan Radio and Television Corporation

This research aimed to determine the extent to which Jordanians rely on social media influencers for information regarding Jordanian tourism. The study evaluates the influencers’ role in promoting cultural, therapeutic, religious, and recreational tourism in Jordan. This was achieved through a field survey methodology applied to a purposive sample of 400 individuals who depend on influencers for tourism-related information. The study revealed that the majority of respondents ($49.7 \%$) moderately depend on social media influencers for information regarding Jordanian tourism. Influencers play a major role in promoting recreational tourism in Jordan, primarily by “introducing recreational activities in Jordan.” This is followed by their contribution to cultural tourism, notably through “providing personal experiences about cultural activities that enhance public understanding of Jordanian culture.” Subsequently, influencers impact medical tourism by “showcasing the benefits of therapeutic locations such as the Dead Sea and Ma’in Hot Springs.” Lastly, in the realm of religious tourism, the findings of the study revealed “the significance of Jordan as a center for numerous sacred sites."