Kadir Has University

The chapter positions esports as a hybrid communication arena within contemporary digital culture, reflecting Generation Z's participatory and interactive engagement patterns. It presents esports as an evolving ecosystem where diverse stakeholders co-create value across competitive, community, and communicative dimensions, generating new forms of engagement, content creation, and brand interaction. Engagement, driven by motivation, immersion, and parasocial connection, turns audiences into active participants who generate eWOM and experiential consumption. Esports games function as experiential products that foster identity, belonging, and emotional investment. Ethical, cultural, and gender-related dynamics further frame the inclusivity, sustainability, and practices of marketing communication within this participatory environment.

The development of broadband internet infrastructure, the transformation of digital culture, and the global expansion of the video game industry have paved the way for video games to evolve from mere playable content into a type of media that is watched. While most studies on the effectiveness of in-game advertising focus on players, the growing phenomenon of spectatorship introduces a new dimension to advertising perception. This study compares the two contexts in which video games are consumed—by playing and by watching—and examines differences in implicit attitudes and brand recall between players and spectators toward in-game advertising. The attitudes of participants toward brands embedded within the game were measured using the Implicit Association Test (IAT), followed by an aided brand recall test. The findings indicate that players exhibited heightened positive implicit attitudes conversely, spectators demonstrated superior brand recall scores relative to players.

Abstract A series of earthquakes along the East Anatolian Fault Zone (EAFZ) started with the January 24, 2020, Sivrice (Elazığ) Earthquake (M W 6.8) and culminated in the the catastrophic Kahramanmaraş Earthquakes (M W 7.8 and M W 7.6) on February 6, 2023. This study explores how the 2020 Sivrice event influenced the 2023 Kahramanmaraş earthquakes using field surveys and seismotectonic analyses. The 2020 earthquake, occurring in the northeastern part of Pütürge Segment, was followed by field surveys and Differential interferometry (DInSAR) analysis to determine fault geometry and slip distribution. Seismological studies, including moment tensor solutions, stress tensor analysis, and Coulomb stress changes, provided insights into the fault dynamics. Surface deformations were observed in a 50 km section of the Pütürge segment, showing R, R’, T, P, and Y fractures typical of a left-lateral deformation zone. The moment tensor analysis revealed a left-lateral strike-slip fault trending N65°E, with a minor normal component. The timing and location of the earthquakes, suggest that the rupture progresses bilaterally. The analysis of Coulomb stress changes showed that the 2020 event transferred stress to the Arıkonak sub-segment, the Yarpuzlu restraining double-bend, the Erkenek Segment of the EAFZ, as well as the Gerger and Narince Segments of the Southeastern Anatolian Thrust Zone. These areas were further stressed by the 2020 earthquake, setting the stage for the February 2023 Kahramanmaraş events. Thus, the 2020 Sivrice earthquake served as a trigger for the catastrophic 2023 earthquakes. The Arıkonak sub-segment, Gerger, and Narince segments are still potential sources of earthquake hazard.

This study developed a system that automatically verifies and edits technical reports. This time-consuming and costly process has been done manually so far; however, the possibility of automating it motivated us to undertake the current study. This study contributes to maintaining academic documentation standards, thereby reducing the need for manual structural controls and corrections. Our implemented web-based software program checks the uploaded MS Word file for conformity with predefined template parameters and generates an error report, as well as a corrected file. Kadir Has University’s technical report template was used during the development phase of the study, but the system can support multiple report templates through the database. For example, the report templates of any institution that follows technical report guidelines can be added to the checker system. In this paper, we proposed a rule-based algorithm for checking all parameters, ranging from title font sizes to figure/table caption alignment. Different methods, including regular expressions and built-in functions, were employed for various control parameters. The implemented report checker/corrector was tested on 23 different documents. Based on 33 checking parameters, the system achieved 98.74% accuracy in detection and 94.96% accuracy in correction of technical errors.