Kuala Lumpur Metropolitan University College

Malaysia’s manufacturing sector faces mounting pressure to integrate sustainable practices amid rising environmental concerns, resource constraints, and regulatory demands. Despite government initiatives, many firms struggle to align profitability with environmental and social responsibility, hindered by limited resources, uneven managerial commitment, and varying levels of internal environmental orientation. This study examines the key drivers of sustainable manufacturing in this context, focusing on the influence of financial resources, managerial support, and internal environmental orientation on sustainability performance. Grounded in the Natural Resource-Based View (NRBV) theory, it investigates how these determinants shape environmental, social, and economic outcomes. A quantitative approach was adopted, using a cross-sectional survey of senior executives from medium and large manufacturing firms, yielding 330 valid responses. Partial Least Squares Structural Equation Modelling (PLS-SEM) was applied to test the proposed relationships. The findings reveal that financial resources and internal environmental orientation significantly enhance sustainability performance, whereas managerial support does not show a significant effect. This suggests that while resource allocation and a sustainability-oriented culture are critical enablers, the practical impact of managerial support may be constrained by organizational or cultural barriers. The study extends NRBV theory to the Malaysian manufacturing context, providing empirical evidence on strategic drivers of sustainability and highlighting the need for targeted investments and internal capability development.

In the context of intensifying market competition and increasingly diversified customer demand, the marketing strategies for enterprise service are facing unprecedented challenges. This paper will delve into the current and future trends of marketing strategies for enterprise services, analyze the key factors influencing these trends, and propose corresponding marketing strategy recommendations. Through a review of relevant literature, empirical research, and case analysis, this paper aims to provide enterprises with targeted marketing strategy guidance to adapt to the ever-changing market environment.

Cultivating a sense of professional mission for skilled talents and stimulating skilled talents to break through limitations and dare to innovate will be of great significance to the high-quality development of my country’s economy and society. Therefore, this study’ objective focuses on the occupational group of skilled talents. Under the research design which based on the framework of psychological ownership and resource conservation theory, it explores the connotation and dimension of the occupational mission sense of skilled talents, compiles a measurement scale for the occupational mission sense of skilled talents, and reveals the occupational mission sense of skilled talents. The findings include that the mechanism of action on their creativity provides a theoretical basis for cultivating the professional mission sense of skilled talents and improving their creativity. The theoretical implication and significance of this research is that under the background of the new era in my country, the research is aimed at the professional mission sense of skilled talents, an important and special group, and the impact of the professional mission sense of skilled talents on their creativity is deeply explored. The relationship between mission sense and creativity enriches the theory of professional mission sense and related research fields. The practical significance is that the research conclusions will help cultivate the professional mission sense of skilled talents, and at the same time provide a certain theoretical basis for improving the management practice of the creativity of skilled talents.

Abstract Stilbenes are a group of chemicals characterized with the presence of 1,2-diphenylethylene. Previously, our group has demonstrated that synthesized (E)-N-(2-(3, 5-dimethoxystyryl) phenyl) furan-2-carboxamide (BK3C231) possesses potential chemopreventive activity specifically inducing NAD(P)H:quinone oxidoreductase 1 (NQO1) protein expression and activity. In this study, the cytoprotective effects of BK3C231 on cellular DNA and mitochondria were investigated in normal human colon fibroblast, CCD-18Co cells. The cells were pretreated with BK3C231 prior to exposure to the carcinogen 4-nitroquinoline 1-oxide (4NQO). BK3C231 was able to inhibit 4NQO-induced cytotoxicity. Cells treated with 4NQO alone caused high level of DNA and mitochondrial damages. However, pretreatment with BK3C231 protected against these damages by reducing DNA strand breaks and micronucleus formation as well as decreasing losses of mitochondrial membrane potential (ΔΨm) and cardiolipin. Interestingly, our study has demonstrated that nitrosative stress instead of oxidative stress was involved in 4NQO-induced DNA and mitochondrial damages. Inhibition of 4NQO-induced nitrosative stress by BK3C231 was observed through a decrease in nitric oxide (NO) level and an increase in glutathione (GSH) level. These new findings elucidate the chemopreventive potential of BK3C231 specifically its cytoprotective effects in human colon fibroblast CCD-18Co cell model.

In this paper the fuzzy improved Runge–Kutta method of order four for solving first-order fuzzy differential equations is proposed. The scheme is two step in nature and is based on the fourth-order improved Runge–Kutta method for solving first-order ordinary differential equations. The numerical examples are tested to illustrate the efficiency of method.

Abstract This study explores the factors influencing the acceptance of online waqf, generally termed as Islamic e‐donations in Malaysia. The technology acceptance model (TAM) was used as a baseline theory. Questionnaire survey was conducted. The data of the survey were analyzed using Partial Least Square (PLS) approach. Results indicate that perceived usefulness, perceived ease of use, perceived religiosity and amount of information are instrumental in influencing one's decision to perform online waqf. Importantly, the results of this study will extend current knowledge on technology acceptance, and online waqf particularly. The results propagate valuable insights for Islamic banking institutions to introduce online waqf in the future where the factors analyzed could be used as a guideline for better planning and implementation of online waqf. Limitations and future researches are provided.