- Book Chapter
- 10.21747/978-989-9082-08-3/overa9
Rota turística e cervejeira do Rio de Janeiro (Brasil): leitura geoeconômica de um fenômeno produtivo-espacial
- Jan 01, 2021
- Leandro Dias De Oliveira
Brazil is in fact a powerhouse in the manufacture of beers, producing around 15 billion liters per year, a number only surpassed by China and the United States. In addition to the giants in the sector, more than six hundred breweries are registered in Brazil. In 2017 alone, 91 new brewing establishment registrations were granted. With regard to the Rio de Janeiro economy, the phenomenon is similar, with a 900% growth in the number of brewers in the state of Rio de Janeiro. Thus, in recent years, we have seen significant changes in beer production and consumption in the Brazilian and Rio de Janeiro realities. The creation of AmBev has created a giant international company, as well as the significant growth of small artisinal breweries dedicated to the manufacture of a more sophisticated beer for a specific public. In this scenario, the Rota Turística e Cervejeira do Rio de Janeiro (Touristic and Beer Route of Rio de Janeiro) is formed, located in the Serrana Fluminense region and which brings together large and small producers of the drink, more than 60 styles of beer and offers packages that include attractions such as "beer experiences" in the large and microbreweries, visits to tourist attractions in the cities, harmonized tastings in local restaurants. The central objective of this chapter is to understand the productive, urban and touristic changes of this emerging economic-spatial structure from the analysis of the Touristic and Beer Route of Rio de Janeiro, from the Economic Geography and with the scope to analyze the central contents of this new phenomenon economic-tourism.
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