London School of Commerce

Intensive tilapia farming has contributed significantly to food security as well as to the emergence of novel pathogens. This includes Streptococcus agalactiae or Group B Streptococcus (GBS) sequence type (ST) 283, which caused the first known outbreak of foodborne GBS illness in humans. An oral, easy-to-administer fish vaccine is needed to reduce losses in fish production and the risk of zoonotic transmission associated with GBS. We conducted a proof-of-concept study to develop an oral vaccine formulation that would only release its vaccine cargo at the site of action, i.e., in the fish gastrointestinal tract, and to evaluate whether it provided protection from experimental challenge with GBS. Formalin-inactivated S. agalactiae ST283, was entrapped within microparticles of Eudragit® E100 polymer using a double-emulsification solvent evaporation method. Exposure to an acidic medium simulating the environment in tilapia stomach showed that the size of the vaccine-loaded microparticles decreased rapidly, reflecting microparticle erosion and release of the vaccine cargo. In vivo studies in tilapia showed that oral administration of vaccine-loaded microparticles to fish provided significant protection from subsequent homologous pathogen challenge with GBS ST283 by immersion compared to the control groups which received blank microparticles or buffer, reducing mortality from 70% to 20%. The high efficacy shows the promise of the vaccine platform developed herein, which might be adapted for other bacterial pathogens and other fish species.

This paper examined the implications of psychological contract on employee job performance in Ebonyi State University Abakaliki. The paper adopted descriptive research design, based on primary and secondary empirical data exploration to deal concretely with the phenomena of public personnel management as it bothers on psychological contract in employment relations and the implication on employee job performance. The study queried the psychological contract enigma in education service delivery organizations such as Ebonyi State University Abakaliki, Nigeria. Primary data were drawn from structured questionnaire administered on a sample size of 346, with secondary data sourced from empirical academic journals, newspaper publications, other internet materials, etc. In testing the research hypotheses, weighted mean and z-test statistical tools were utilized. In other to depict a clear narrative from the theoretical and empirical point of view, the paper employed the “Social Exchange Theory”, propounded by the renowned American Sociologist George C. Homans (August 11, 1910-May 29, 1989). The paper revealed that the efficient and effective job performance of Ebonyi State University employees has been inhibited by breach of psychological contract, particularly on the part of the employer (i.e., the state government). The paper indicated that psychological contract problem has a serious inefficiency and brain drain implication for the University as well as incapability of the University in delivering on its mandate and mission statement “to provide a conducive atmosphere for teaching, learning, research and rapid development in order to transform the untapped, abundant unskilled, human resources in Ebonyi state into skilled power”. The paper called on the state government to further create humane work environment (i.e., favorable organizational climate) that would facilitate appropriately remunerated promotions, provide adequate training and opportunities for career advancement, and stimulate a climate that accommodates cooperation, consensus and employees’ participation in decision making.

The purpose of this article is to conduct a detailed analysis of the integration of Artificial Intelligence (AI) marketing to get brand recognition for social business. It has been seen that AI is immensely popular with businesses these days. This article mainly focuses on the use of AI marketing elements to increase brand recognition for social businesses, which are not very well-known to consumers in Bangladesh. This study makes use of a quantitative research approach that includes a survey questionnaire used to explain the kind of impact AI may have on brand recognition for social businesses. The authors have approached 500 respondents and got close to an 81% response rate, 403 responses. With the support of SPSS, the collected answers from the sample were analyzed. The results show that integration of AI marketing strategies will play a significant role in leading to increase brand awareness and recognition for social business. This research will allow the professionals to integrate AI marketing elements to achieve improved brand recognition. This study will also encourage establishing of more social businesses ultimately benefiting society.Keywords: Artificial Intelligence Marketing, Brand Awareness, Brand Recognition, Social Business, Social Businesses in Bangladesh.JEL Classifications: M31, L31DOI: https://doi.org/10.32479/irmm.11542

ABSTRACTThis paper investigates impact of e-economic activities on female employment rates in Turkey over 1994–2016. The analysis unveils three major findings. First, 80.74% of variations in female employment are accounted by e-commerce and control variables. Second, Autoregressive Distributed Lag analysis documents that these series (female employment, e-commerce and control variables) are cointegrated, thus, a unit increase in per credit card e-commerce transactions leads the female employment rate to grow by 0.13 units in long-run at 1% significance level, whereas a percentage increase in internet penetration rate in Turkey augments the rates by 0.33%. Third, error-correction model analysis refers that the system quickly corrects its previous period disequilibrium converging at a speed of 75.43%, and also documents that the lags of per credit card e-commerce jointly have short-run impact on female employment rates. Thus, the study concludes that developing e-commerce incentivizing policies might help to empower women in Turkey significantly.

This paper addresses issues regarding prevalent values and themes in technologically induced environments in terms of planning, development, and implementation. Emerging themes (efficiency, usability, control, and security) are debated and developed in relation to underpinning values (quality, education, and reach/concern) which provide a comprehension of technological adoption in the developing economy of Nigeria. In addition, problems relating to new product development, innovation processes, synthesising marketing technologies, and strategic planning are investigated and explored. Discussion on technological adoption and use produces diverse perspectives and interpretations, which consequently prompts questions on its nature and understanding in developing societies. Assessing life-world perspectives and interpretations through phenomenological hermeneutics and consumer and communication models this study examines levels of technologically induced customer services in the banking services sector from a Nigerian perspective.

Software engineering focuses upon generation of high quality product through well defined process. Quality can be perceived by two major dimensions namely through process quality and through people quality. Since people drive the process, the quality of software development process is controlled by the quality level of the people. Consequently, it is vital to carry the software development activities with team possessing good skills set. Personnel attributes provide the largest scope for improving software development and enhancing the quality. A fundamental issue is however to assess human performance. An in-depth analysis using data mining techniques is carried out in several software industries and the results thus obtained enable one to gain an insight about the quality of personnel information. These approach further aids to identify the most capable project personnel who can drive the quality of the software being developed.

Perhaps, it would sound profoundly erroneous to assumed a status quo of privatisation as a Post-mortem perspective considering that the scheme is largely incomplete. The current trends in the debate revealed no claim to reject the fact that there has been an insufficient initiative by the government of Cameroon to expedite the transfer of ownership of nationalised corporations as prescribed by the presidential ordinance of 1990 and 1994. In the midst of these diverse political and economic motivations, government resentment to privatise has been interpreted from varied standpoints. One thing is clear, privatisation in Cameroon has suffered unprecedented setbacks which perhaps has not only limited government participation in economic activities but is behind the policy objectives lines.This study is seemingly first of it kind to address the notion of ownership consciousness as a product of the dismal fiscal and structural outcomes of the privatisation process in Cameroon.With the used of multiple regression analysis, the results are statistically conclusive that changes in ownership of nationalised industries have not yet led to any significant fiscal gain both in the short-term and long-term perspective, but there is an overwhelmed influence by Private foreign investors as oppose to the much needed indigenised ownership in the appropriation of property rights in the privatised sector of Cameroon economy .

It is widely accepted that modern computer networks (often presented as a heterogeneous collection of functioning organisations, applications, software, and hardware) contain vulnerabilities. This paper proposes a new methodology to compute a dynamic severity cost for each state. Here a state refers to the behaviour of a system during an attack, an example of a state is where an attacker could influence the information on an application to alter the credentials. This is performed by utilising a modified variant of the Common Vulnerability Scoring System (CVSS), referred to as a Dynamic Vulnerability Scoring System (DVSS). This calculates scores of intrinsic, time-based, and ecological metrics by combining related sub-scores and modelling the problem's parameters into a mathematical framework to develop a unique severity cost. The individual static nature of CVSS affects the scoring value, so the author has adapted a novel model to produce a DVSS metric that is more precise and efficient. In this approach, different parameters are used to compute the final scores determined from a number of parameters including network architecture, device setting, and the impact of vulnerability interactions. The interactions between vulnerabilities are considered and dynamic impact metric is developed, which can be seen as a baseline between the static metric and the interaction between the exposures.

In an era when collaboration is the key to business prosperity, the ability to develop one truly coherent and agile brand lived by its employees and delivered to external stakeholders has become extremely challenging. Unity between the internal brand and a company’s external image, when change is the only constant, has almost ceased to exist. The marketing function is frequently underemphasised at board level and its role is often devalued in leading organisational change. This paper concerns how marketing can partner with organisational leadership for a mutually beneficial exchange of skills and capabilities to be able to reinvent organisations rapidly enough to cope with shifts in the external business environment and create a sustainable future for the business. This paper explores the concept of “leadership marketing” from an interpretivist perspective which challenges the conventional view of marketing and leadership as two separate fields and offers a holistic approach for business management and brand alignment.