Exercise is Medicine–On Campus (EIM-OC) involves promoting physical activity on college campuses and is ideally integrated into the student health clinic to assess student PA and provide exercise prescriptions. PURPOSE: To evaluate awareness, engagement, and determinants of participation in EIM-OC which is housed in the Health Science and Outdoor Studies (HSOS) Division at a small liberal arts college (1148 students). METHODS: Maryville College students completed an anonymous, online survey asking about their knowledge of and participation in EIM-OC and PA. Descriptive statistics were presented, and aware vs. non-aware of EIM-OC and HSOS majors vs. other majors were compared. RESULTS: Of the 114 participants, 85.1% were aware of EIM-OC, 67.5% participated in >1 EIM-OC event, 33.3% used the student health clinic, and 10.5% were asked the PA vital sign questions during their health clinic visit. Awareness of EIM-OC significantly increased participation in EIM-OC events compared to those not-aware of EIM-OC (72.2% vs. 41.2%, p = 0.01). The majority of students (62.3%) reported a major other than HSOS, and 37.7% identified as HSOS majors. More HSOS majors were aware of EIM-OC (97.7% vs. 77.5%, p < 0.01), participated in EIM-OC events (83.7% vs. 57.5%, p < 0.01), and valued the benefits of PA (stress management, fun, and academic productivity (all p < 0.05)) compared to non-HSOS majors. Overall, students reported an average of 226.4 ± 270.2 minutes of PA per week, with no differences between those who were aware or non-aware of EIM-OC or in HSOS or other majors. The daily campus e-mail communication was the most common way students learned about EIM-OC events, but students said they would prefer to learn about events through flyers in dorm buildings. The main reason that students participated in EIM-OC events was class credit (43.9%), fun (36.8%), because their friends participated (28.9%), self-interest (28.1%), fitness (21.9%), and the social aspect of the events (8.8%). CONCLUSION: Student awareness of EIM-OC had a positive influence on EIM-OC participation; however, it was not related to increased PA. Increasing awareness of EIM-OC beyond HSOS through increased education and promotion in dorms may encourage students across campus to engage in EIM-OC events and appreciate the benefits of a physically active lifestyle.
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