National Academy of Arts

The article presents a review of the latest advancements in hemorrhage control, a crucial aspect of both military and civilianemergency medicine (dual-use). It examines traditional mechanical methods such as pressure dressings, tourniquets, and wound packing,alongside modern chemical and biomaterial-based solutions, including hemostatic powders, granules, and hydrogels. Particularfocus is given to bioactive hydrogels, hemostatic sponges, and nanotechnology-enhanced materials, which offer improved biocompatibility,biodegradability, and targeted hemostasis for complex injuries. Despite significant progress, current technologies still face challenges,including variable effectiveness in different bleeding scenarios, difficulties in application under stress, and potential complicationssuch as tissue necrosis or delayed wound healing. The article emphasizes the need for further research to refine these materials, enhancingtheir adaptability, safety, and ease of use. Advancing hemorrhage control methods is essential to improving trauma care outcomes,ensuring that effective solutions are available for both medical professionals and first responders in critical situations.

Over the past decade, artificial intelligence (AI) has rapidly permeated various human activities. AI developments are utilized by professionals in design-creative processes, including art, fashion, design and so forth. Consequently, the purpose of this study is to analyse the role of neural networks in contemporary fashion design and the operations of design, marketing and advertising companies. To achieve the set goal, the following methods were employed: analytical, comparative and methods of generalization and systematization. The research determined that the use of AI in modern fashion design offers potential for creating new opportunities and transforming traditional approaches to the creation and sale of fashionable products. The experience of using AI in design, marketing and advertising campaigns also evidences the successful application of neural networks in creating innovative collections, unconventional design solutions and in the development of personalized marketing and demand forecasting and future trend analysis. However, alongside the advantages, AI application also raises ethical and social issues. Concerns about the use of personal data, copyright and AI’s impact on employment in the fashion industry require expert attention and discussion. Furthermore, against the backdrop of the rapid development of AI, threats to humanity as a whole emerge, which also need consideration. The conclusions of this article may be useful for designers, art historians, marketers, AI specialists and anyone interested in the use of neural networks in contemporary fashion design and its influence on the fashion industry.

The article outlines the current cultural situation surrounding the issue of Ukrainian musical modernism, presenting examples of actualization of this issue in the national musical practice of recent years. The author considers the initiatives of Oleksiy Shmurak and Leah Batstone, the researchers who explore this issue. The article engages with Myroslava Novakovych’s substantive provisions on the scholarly interpretation of the concept of Ukrainian musical modernism, the defining features of its aesthetics and the circle of its representatives. The author identifies a number of prerequisites for the conceptualization of Ukrainian musical modernism in concerts, performances, public lectures, educational activities, and research projects. Building on her own concept of musical modernism, the author offers an original view of the phenomenon of Ukrainian musical modernism as an epoch, defines its chronological boundaries and specific factors. The article characterizes the correlation between modernism and social realism in the Ukrainian musical culture of the twentieth century.

The purpose of the article is to research and analyse the development of marketing technologies in the fine art market from the ancient times to the beginning of the 21st century. The research methodology consists in the application of comparative, empirical, and theoretical methods. This methodological approach allows analysis of the formation process and the history of the development of fine art marketing, conducting a research of marketing processes during the promotion of works of art on the art market at different periods of human history. The scientific novelty consists in expanding ideas about the fine art market. The article explores for the first time marketing processes on the art market from the ancient times to the beginning of the 21st century. The article analyses for the first time the problems that were formed and overcome during the history of the emergence and development of marketing in the field of culture and art. Besides, for the first time, the theoretical foundations of fine art marketing and the ways of their practical implementation are analysed. Conclusions. The conducted analysis allowed us to determine that even before the emergence of the modern art market as an element of the general capitalist market, the movement of works of fine art already thousands of years ago, in the ancient times contained elements of marketing approaches and technologies. This movement was caused by the processes of sale and purchasing, exchanging, and collecting works of art. In particular, we are talking about the precursors of marketing approaches and technologies aimed at a kind of satisfaction of the demand for works of fine art in society; organisation of classification and collection of works of fine art; examination of their quality and originality; determining the methods of works of art promotion in society. All these methods were already available at that time. In general, we can talk about the existence before the emergence of the modern art market of works of fine art, the so-called «wild market», which in a certain way "regulated" the processes of the movement of works of art in society.
 Key words: art marketing, art market, works of art «wild market», marketing technologies.

During the period 2009–2016, brown hares (Lepus europeus L.) from different regions of Bulgaria were investigated for infections with liver parasites as well as for seroprevalence of protozoan Toxoplasma gondii. Three helminth species were found in the liver: one trematode – Dicrocoelium dendriticum, one cestode – larval form of Taenia pisiformis – Cysticercus pisiformis and one nema­tode – Micipsella numidica. Dicrocoeliasis was found in all parts of the country with infected hares originating mainly from the western regions. The total prevalence of infection with D. dendriticum was 10.59%. The intensity of infection ranged from 1 to 184, 26.67 on the average. The total prevalence of infection with C. pisiformis was 16.8%. The prevalence of infection was highest among hares from the southern parts of the country, and no cysticercosis was registered in the western parts. The extent of infestation with cysticerci was different – from single cysticerci on the omentum or serosa of some organs in the abdominal cavity to innumerable ones that affected also the organs in the thoracic cavity. However, cases in which the animals were slightly affected, predominated. The total prevalence of infection with M. numidica was 5.31%, and the intensity of infection varied between 1 and 6 parasites in one animal. The nematodiasis was established mainly in hares from southern Bulgaria. The total seroprevalence of T. gondii was 6.15% and the protozoan-positive animals originated from three districts: Stara Zagora, Plovdiv, and Burgas. The current studies also showed that the prevalence of D. dendriticum infection among animals increased with age. No correlation was observed between prevalence of infection with C. pisiformis and M. numidica and host age. No correlation was found between the prevalence of the helminth infections and sex of the animals.

The study of the cultural and aesthetic component of advertising is aimed at determining the significant influence of ethno-artistic traditions of Ukraine on the stylistics of advertising graphics. The authors consider the problems of the national form and the reasons for pseudo-nationalization in design and advertising. As a result of the color-graphic and semantic analysis of numerous works of art, it was found that the visual components of advertising graphics are deeply rooted in Ukrainian folk art. At the same time, it was found that the separation of modern urban life from the experience of folk imagery gained over the centuries leads to the loss of ethnic artistic traditions. In the conclusion of the article, the author proves that advertising is subject to positive and negative effects of socio-cultural transformations, which is why the use of visual means in advertising must be conditioned by orientation on the target audience, taking into account the defined aesthetic ideals, national color and ethno-artistic traditions.

Introduction. The processes that are taking place today under the influence of globalization in the world economy cause serious claims to the theory of economic management, since it mainly takes into account the economic component of economic activity and almost ignores its semantic, symbolic, moral, and aesthetic significance, which negatively affects labor productivity and efficiency management as a whole. Therefore, turning to the study of economic activity in the philosophical and cultural aspects seems relevant and justified. Purpose and methods. The purpose of the article is the philosophical and cultural conceptualization of the dynamic nature of the economic life of society, which will allow deepening the understanding of the essence of economic culture, its basic values, and its management system. The methodological basis of the research is the dialectical principle of cognition, systemic, cultural, historical, and interdisciplinary approaches to the study of organizational phenomena and processes. Results. The essence of the culture of the economic life of the society is revealed. The regularities and trends of the development of economic culture have been revealed. The basic values of the culture of human economic activity, their semantic, symbolic, moral, and aesthetic significance depending on the stage of development of society and its cultural specificity are determined. Conclusions. The scientific novelty of the research results lies in the deepening of the understanding of the essence of the culture of the economic life of society, the definition of its components, and basic values. The significance of the research is found in the addition of cultural science with new theoretical provisions about the culture of economic activity, as well as in the possibility of using them in the process of training managers of economic organizations.

The purpose of the article is to analyze the ballet "For Two Hares" based on a comparison of literature, film, and original music. Methodology. The article is based on a comparative analysis, analysis of the literary source, the musical component of ballet and film. Based on the comparison, the analysis of the main characters and related comic elements of the work of M. Starytsky and the ballet Shevchenko - Litvinov, based on this plot. These are Svirid Petrovich Holokhvasty, Pronya, Galya, Sekleta Pylypivna Limarykha and the Sirkiv couple. The scientific novelty lies in determining the peculiarities of Yuri Shevchenko's original music in the ballet "For Two Hares". The analysis of ballet music was performed for the first time. Conclusions. The comparative analysis of Yu. Shevchenko's ballet and M. Starytsky's comedy allowed us to single out common comic elements: "meeting" with the main character Golokhvasty; the choice of leittembs (clarinet, violin and piano) is associated with the comic nature of Golokhvasty and the emphasis on his external features: thinness and "mannerism", claims to chic and education; the portrait of Golohvasty in the ballet and his appearance (clothes and accessories) corresponds to the image of Golohvasty from the original source; Golohvastoy's weakness for girls; Golohvasty's love for songs and dances; hopak, which appears in both comedy and ballet. Common to comedy and ballet are also the leitmotif of the bells, the romanticization of the scene of the testimony of Golohvasty in the house of Proni. The multifaceted, contrasting image of Sekleta is also vividly represented in both works. The common comic element is defined by the red cap of Sulfur; Sekleta's "fig" gesture, we consider the motif of rumors to be a comic motif, which is conveyed in ballet by all means of expression (musical, choreographic and visual). Keywords: author's ballet music, literary source "For two hares", comedy by M. Starytsky, comic images.

The purpose of the article is to conceptualize the phenomena of «ethnic» and «national» identity and to determine the vectors of their development. Research methods are based on the fundamental principles of historical and cultural analysis. The methodological core of the research is a comparative analysis of ethnic and national identities in the chronotype as complex sociocultural systems. The scientific novelty lies in the conceptualization of the ethnonational identity dichotomy through the prism of the cultural code. It is substantiated that in the conditions of modern modernization, the ratio between the ethnic and national components of identity depends on the direction of their development vectors: a) when the vectors are parallel and equally oriented (for example, one of the ethnic communities monopolizes power), there is a reduction of national identity to ethnic one; b) when the vectors are parallel, but oppositely oriented (for example, when an ethnic community seeks to recognize its right to political self-determination), national identity collides with the interests of the ethnic community, entering into confrontation with it. Conclusions. Within the framework of constructivism, the phenomenon of ethnic identity is analyzed as a social construct and the factors of deviation from this model are revealed (in particular, adaptation to the environment, acculturation, violation of the demographic balance between different groups), causing its variability. The systemic characteristics and the main conceptual components of national identity (internal and external) are analyzed, factors of the weakening of social ties due to the processes of globalization, the growth of entropy, and information expansion in society are identified. Typical models of interaction of ethnic and national identities are considered. Keywords: ethnic identity, national identity, cultural code, ethnos, nation.