National Museum of History

This study assumes that the effectiveness of the FACEBOOK social network advertising on product advertising can increase consumers’ willingness to purchase, and divides the advertising model of social networking site Facebook into three categories: article advertisement, image advertisement and video advertisement, and according to the research of past scholars The four facets of the AIDA model that can be used to measure the effectiveness of the ad: attention, interest, desire, and purchase behavior, and then explore whether different advertising modes of Facebook will present different advertising effects. After the literature discussion and reorganization, the research hypothesis was established based on the AIDA model, and the characteristics of the advertising industry and online advertising were summarized. The advertising model of Facebook, the most popular user website in Thailand, was used as the comparison object and used. The Social Network conducted a "questionnaire survey" to collect 276 questionnaires, of which 250 were valid questionnaires. The analysis results show that Different types of advertisements have significant differences in advertising impressions, advertising attitudes and purchase intentions, indicating that the advertising model has an impact on the effectiveness of advertising. Therefore, when using Facebook ads for marketing activities, you can make good use of the characteristics of different advertising modes, and at different timings, strengthen the desire to achieve advertising purposes, in order to help improve the effectiveness of advertising.

This study focuses on the investigation of certain bronze adornment objects from the First Iron Age (the so-called middle Hallstatt period), dating to the ninth–eighth c. BC. These objects are part of a bronze and iron hoard (labeled Cx 116) discovered in the present Romanian territory, at Tărtăria–Podu Tărtăriei vest archaeological site, in Alba County. Along with a second hoard of bronze and iron objects, this represents a unique discovery for the present Romanian territory, namely, for the inner Carpathian area and the Lower and Middle Danube Basin, where no such votive discovery had been made by archaeological excavations. The objects, approximately 450 bronze and iron objects—weapons, tools, adornments, and harnesses—were found in the two hoards, in the Southern ditch, which outlines the archaeological site. Digital radiography has been used to assess the physical state of the objects and to identify potential specific craftsmanship details. It showed a fairly good preservation status, with incipient corrosion processes located in the core of some of the objects and some specific traces of the crafting process and subsequent mechanical defects were highlighted. The relatively good state of preservation of the objects can result from the fact that they had been protected from the humid environment by the ceramic vessel they were placed in. XRF and LIBS were used to identify the materials and to stratigraphically evaluate the objects. XRF scanned the surface of the objects, revealing elements related to both the raw material—a copper alloy with tin and lead, together with trace elements related to the specific mining location of the ores, and the depositional environment of the objects–such as iron. LIBS allowed a more in-depth stratigraphic analysis, which indicated a higher copper ratio—compared to iron—as the kinetic series advance, fact that sustains the idea that the major iron input was coming from the depositional environment. Both XRF and LIBS results were consistent with high elemental variability, probably due to the nature of the original material and the influence of the deposition soil conditions.