Natural Remedies (India)

The pharmaceutical market is both complex and diverse. It differs from country to country, even region to region and it is constantly evolving. India’s pharmaceutical sector ranks among the largest and most advanced science- based industries within developing nations globally. In the rapidly evolving pharmaceutical industry, strategic planning is crucial for maintaining competitive advantage and ensuring sustainable growth. One of the key players in this strategic landscape is the Medical Affairs (MA) department. Strategic planning start from pre-clinical development and continue till the product is in market. A well-developed strategic plan in medico-marketing can significantly impact a company's market presence, brand loyalty, and patient outcomes. Medical Affairs will always remain a cornerstone of strategic planning in the pharmaceutical industry.

This study was carried out to compare the impact of choline supplementation (available from two sources synthetic and natural) on various dosages in broilers. The mode of choline supplementation, via diet and additional sources, synthetic and natural, and the data of performance, carcass quality, blood parameters, and hepatic steatosis were compared. A total of 1050 day-old male Cobb 500 broiler chicks were randomly assigned to 10 treatments, using a completely randomized design model in a factorial scheme, with 6 replicates per treatment and 25 birds per replicate. Choline was supplemented using three sources: synthetic choline chloride 60% (CC), and two sources of natural choline A (NCA), and B (NCB). The Control treatment did not receive any choline supplementation. The diets were supplemented with low, intermediate and high doses of choline sources (400g/t, 800g/t, and 1200g/t of CC; 100g/t, 200g/t, and 300g/t of both NCA and NCB). Data analysis was performed using a factorial model to investigate the effects of choline supplementation (CC, NCA, NCB) and doses on the measured variables. Overall, the results indicated that the the performance of NCA was better than CC & NCB, specifically the dose of 100g/t of NCA outperformed MAR at 100g/t & CC at 400g/t, leading to a significant increase in body weight gain (85.66g & 168.84g respectively), and a noteworthy (9- & 12-point respectively) improvement in feed conversion ratio. Furthermore, NCA contributed to a reduction in steatosis when contrasted with various NCB & CC doses, likely due to the presence of curcumins and catechins in the natural choline source. These findings demonstrated that NCA supplementation yielded superior results compared to CC and NCB across both performance and liver health aspects in broilers aged 1 to 42 days. In conclusion, NCA can be used to replace the CC 60% without compromise on the zootechnical performance in broilers.

Andrographis paniculata, commonly known as green chiretta, is a traditionally used plant in India, China, and Southeast Asian countries for its varied health benefits including immune health. The objective of the present study was to assess the safety of AP-Bio®, a standardized A. paniculata extract in Sprague Dawley rats by following the Organisation for Economic Cooperation and Development (OECD) test guidelines of acute and 90-day repeated dose sub-chronic toxicity studies. AP-Bio® did not show any treatment-related clinical signs of toxicity or mortality during the 14-day observation period in animals tested in the single-dose acute oral toxicity study up to a dose of 5000 mg/kg body weight. In the 90-day repeated dose sub-chronic oral toxicity study, no treatment-related adverse clinical signs were observed in any of the treated groups (300, 600, and 900 mg/kg). All treated animals showed usual weight gain and comparable feed intake. The ophthalmoscope examination did not reveal any abnormalities. Also, no toxicologically significant changes were observed in urinalysis, hematology, and blood chemistry parameters. Absolute organ weights and relative organ weights of vital organs did not differ significantly compared to control. Gross and histopathological findings did not show any remarkable and treatment-related changes. Results of the safety evaluation showed the median lethal dose (LD50 ) of AP-Bio® was found to be more than 5000 mg/kg rat body weight and the no observed adverse effect level (NOAEL) of AP-Bio® was found to be 900 mg/kg rat body weight.

This study was conducted to evaluate the effect of polyherbal (phytogenic) formulation (PHF: containing Acacia nilotica and Curcuma longa) on performance parameters, liver histopathology and prevention of fatty liver in broilers. 700 day-old chicks were randomly distributed to seven groups (10 replicates / group; 10 birds each), namely positive control (T1) fed with basal diet + choline chloride (CCL) 60% (1000g), negative control (T2) fed with high energy (5% increment), low protein (24% reduction), high cholesterol (2% increment) diet, T3 (T2 + PHF; 1000g-full cycle), T4 (T2 + PHF; 2000g-full cycle), T5 (T2 + CCL 60% (1000g-full cycle)), T6 (T5 + PHF; 1000g-grower and finisher stage), T7 (T5 + PHF; 2000g-finisher stage). Average daily gain (ADG; g), average daily feed intake (ADFI; g) and feed conversion ratio (FCR) were calculated at 1-14 days, 15-28 days, 29-42 days, and 1-42 days. Serum triglycerides analysis, gross and histopathological observations of liver morphology were performed for the samples of control and experimental groups on day 42. The performance parameters; ADG, ADFI, FCR, and liveability were found to be improved in all the groups as compared to the negative control group. However, better performance was observed in PHF (2000g) top-up group (during the finisher stage) as compared to the negative control group. Serum triglyceride levels were increased non-significantly as compared to the negative control indicating that more fat is mobilized from liver to serum. In addition, PHF supplementation at 2000g during the finisher phase had restored the liver tissue architecture as well as improved the liver score when compared to the negative control group. It is concluded that PHF (2000g/ton) during the finisher stage can be used as a top-up to improve the performance parameters as well as to prevent the fatty liver condition in broiler chickens.

Background and Objective: Adaptogens are plant substance that is known to enhance the productivity of animals mainly through their stress mitigating effects and hence the present study was undertaken with the main purpose to evaluate the effect of phytogenic feed additive (PHFA) on growth performance parameters in Litopenaeus vannamei under field conditions. Materials and Methods: The experimental shrimp for this study were post-larvae 10 (PL 10) and 112,000 shrimps were reared in two ponds (9.6×40×1.2 m). One pond served as the control group and was fed with a basal diet, the other pond was considered as a PHFA group fed with a basal diet plus Phytocee TM (2 kg/ton). The water quality parameters such as dissolved oxygen, temperature, pH, total ammonia nitrogen and nitrites were measured every day. Salinity was measured every 3 days. Litopenaeus vannamei shrimps were fed with respective diets for 104 days. The total body weight (kg), FCR and survival rate (%) exhibited by control and PHFA groups were 1, 108 & 1,145, 1.173 & 1.135 and 91.01 & 94.05, respectively. Results revealed that body weight (kg), FCR and survival rate (%) of L. vannamei were improved following the addition of PHFA at 2 kg/ton as compared to the control group. This could be due to the impact of individual ingredients which was already known to have adaptogenic, antioxidant and immunity-booster property. Conclusion: In conclusion, the addition of PHFA at the dose level of 2 kg/ton of feed could be recommended for the augmentation of the growth performance parameters of L. vannamei.