- Book Chapter
- 10.4018/979-8-3373-2120-2.ch002
Business and Corporate Strategy
- Aug 29, 2025
- Rahma Al Bahri
The continuously changing environments of businesses are forcing organizations to continuously look for approaches and enablers that will help them survive. However, although the rapid change in technology seems to cause great pressure on businesses, emerging technologies such as Artificial Intelligence (AI), Blook Chain, Internet of Things (IoT) and Data Analytics have proven to be effective and efficient enablers for entities to make profit, cut costs, enhance innovation, build and strengthen competitive advantages and ensure growth and sustainability. Indeed, there is huge necessity for businesses to innovate and adopt cost-efficient and scalable business models that assure the achievement of the entity's strategic objectives in the Digital Era. Therefore, entities are urged to ensure digital integration into their business's transactions.
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