The present work approaches the management of the cattle beef in the state of Rio Grande do Sul under the point of view of the innovation and of the Information Technology (IT). As bibliographical revision approached itself matters regarding present situation of the gauchos beef cattle farming regarding economic aspects and increase of the complexity in the management of that sector, the management of the IT and of the innovation. They were utilized for elaboration of this study descriptive, bibliographical, and exploratory researches, collecting itself facts through books, articles, journals, among others. Also, it carried out is interviewed with cattle dealers and with a consultant that acts in the management of the livestock farming of cut. The analysis and interpretation of facts found to associate the theories of the innovation and of the IT to the present situation of the gaucho's cattle beef, verifying, at present, as is occurring the innovation and the insertion of the technologies of the information in the rural estates gauchos. As they turned out observed itself to not utilization of the tools integrated as a whole one, on the part of the cattle dealers, for management of their business or, still, the absence of a sensibler selection for acquisition of a system of management. Finally, healthy arranged the final considerations of the article and the references that served of base for the argument.
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