PFP Cybersecurity (United States)

Private companies in Pakistan must embrace AI-driven sustainability strategies to remain competitive while complying with environmental regulations. This study explores the impact of AI capability on sustainable performance, emphasizing the mediating roles of green absorptive capacity, green knowledge management, and green creativity. Data was collected from 425 people in private companies and analyzed using structural equation modeling in Smart PLS. The findings confirm that AI capability significantly enhances sustainability by optimizing knowledge-sharing processes, fostering green innovation, and improving organizations' ability to absorb and implement eco-friendly practices. By leveraging AI, private firms can enhance operational efficiency, reduce environmental impact, and drive sustainable development. This study contributes to the growing literature on AI-driven sustainability and provides a practical framework for businesses to integrate green knowledge management and innovation into their strategies. The results highlight the importance of AI in shaping the future of sustainable business practices, encouraging firms to adopt technology-driven solutions for long-term environmental, social, and economic benefits while gaining a competitive edge in the industry.

Cloud computing is a technology that enables the delivery of computing services over the internet. This service model has been rapidly adopted as it offers many advantages such as cost savings, scalability and accessibility, allowing users to access and manage information and applications through a network of remote servers. According to a report by International Data Corporation (IDC), the worldwide cloud computing market is forecasted to reach $732 billion by 2023. This paper will provide an overview of cloud computing technology, its architecture like NIST, security, privacy and trust (SPT) concerns, firsthand survey amongst about Sixty (60) cloud companies. Cloud Computing has various issues like user privacy, data theft, unauthenticated access and hackers attacks. These unsolved security issues of authentication privacy, data protection and data verification are the main hindrance to cloud adaptation for future developments, which is getting addressed to identify the adequacy and effectiveness of cloud security through qualitative retrospective casual comparative methods.