Pancasila University

Local fashion companies need to adopt viral marketing techniques because digital market competition requires them to build their brand presence through natural methods. The study tests the effect of three variables which are influencer credibility message personalization and brand trust on local fashion brands' social media viral marketing operations. The study used a quantitative approach which followed an explanatory research design. The researchers conducted a survey to gather data from 210 social media users who followed local fashion brand accounts and engaged with influencer content. The research team applied multiple linear regression analysis to test the data after conducting all necessary validity reliability and classical assumption tests. The findings reveal that users who trust brands from social media platforms together with their personalized messages. The research found that people trusted influencers who displayed credibility which increased their acceptance of messages and content, and personalized messages made users more relevant to the audience while building emotional connections, and brand trust functions as the key element that drives people to support companies. The success of viral marketing in local fashion brands depends on how well they implement influencer communication strategies and personalize content and build trust with customers. The study results create strategic value for local fashion businesses by demonstrating how to develop successful and lasting social media marketing programs.

This scoping review synthesizes evidence on the intergenerational digital divide and Indonesian older adults’ awareness of AI-generated images and videos. Methods employed were PRISMA-ScR, the researchers screened scholarly and grey sources (2017–2025). Data were charted on standard fields and coded to STAM and PMT/TTAT constructs. Twenty records met the criteria. Results cover evidence concentrated on synthetic media salience rather than task-based detection. Facilitating conditions and governance baselines recur as primary drivers, while social influence, especially group messaging pathways, shapes exposure and sharing. Self-efficacy appears in training notes, but measurement skews toward knowledge, not calibrated accuracy. Usefulness and effort expectancy are implicit in low-friction designs; anxiety is inferred from risk and inequality signals. Indonesian, urban elder samples are scarce; platform workflow specifics and calibration outcomes are limited. Conclusions of this research confirm that the literature affirms awareness of AI visuals yet reveals actionable gaps. In the Indonesian context, standardized detection tasks with confidence calibration, and explicit acceptance determinants have not yet been conducted comprehensively. We recommend senior-friendly micro-lessons deploying a see–pause–verify routine inside high-traffic channels, aligned with national digital literacy pillars and supported by lightweight monitoring and evaluation. Priorities include collecting calibrated detection data and testing in-app verification cues within everyday sharing flows to strengthen elder-centered visual literacy and resilience.

The decline in sales performance among Micro, Small, and Medium Enterprises (MSMEs) in Bengkulu Province poses a significant challenge, particularly in light of the national trend toward digital economic expansion. The objective of this research is to consolidate empirical evidence concerning the correlation between digital marketing literacy and the sales performance of MSMEs through a systematic literature review (SLR) of publications from 2020 to 2025. In accordance with the PRISMA protocol, 20 articles from the Scopus, Web of Science, and SINTA databases were subjected to thematic analysis. The results indicate that proficiency in digital marketing has a significant positive impact on MSME sales (β = 0.35–0.50), although this effect is mitigated by access to digital infrastructure, the age of the business owner, and the type of business. MSME proprietors aged over 45 and those located in rural areas exhibit heightened resistance to technology adoption, despite training initiatives. Significant deficiencies encompass a scarcity of regional studies in Sumatra, the absence of integrated models analysing infrastructure moderation, and the prevalence of quantitative designs lacking comprehensive investigation. This study makes a theoretical contribution by developing the Digital Literacy-Performance Nexus framework and has real-world implications for community-based digital training policy. Future research will encompass longitudinal studies and mixed-method approaches within regional contexts.

Penelitian ini bertujuan untuk menganalisis pelaksanaan teknis Job Safety Analysis (JSA) terhadap upaya pencegahan kecelakaan kerja pada proyek pemasangan mesin di PT. XYZ. Metode penelitian menggunakan pendekatan kualitatif dengan teknik pengumpulan data melalui observasi lapangan dan analisis dokumen JSA. Hasil penelitian menunjukkan bahwa implementasi JSA di PT. XYZ belum optimal, ditandai dengan dokumen JSA yang tidak mencakup semua tahapan pemasangan mesin, kurangnya pemahaman pekerja terhadap prosedur JSA, dan masih sering terjadinya insiden kecil. Analisis bahaya dinamis mengidentifikasi bahwa tahap charging molten memiliki tingkat risiko tertinggi (ekstrem), diikuti oleh berbagai tahapan lain yang masuk kategori tinggi. Faktor organisasional seperti komunikasi yang terpusat, ketiadaan feedback loop formal, dan koordinasi dengan multi-vendor juga menjadi hambatan signifikan. Penelitian ini menyimpulkan bahwa meskipun PT. XYZ telah menerapkan prosedur keselamatan yang detail, diperlukan penguatan dalam aspek koordinasi, komunikasi, dan integrasi teknologi untuk meningkatkan efektivitas JSA. Saran yang diberikan antara lain pengembangan JSA digital, penerapan Dynamic Risk Assessment (DRA), serta standardisasi pendekatan semi-kuantitatif dalam penilaian risiko

This study aimed to determine the level of validity and attractiveness of the developed Busy Book learning media in improving early childhood numeracy skills, as well as to examine students’ responses to the use of Busy Book media in enhancing counting abilities at KB Nurul Fajriah Al-Hasanah. The study employed a Research and Development (R&D) method using the ADDIE development model. Data analysis techniques were based on descriptive data obtained from expert validation, involving subject-matter experts, media experts, and educational practitioners. The validity assessment of the Busy Book media conducted by material experts, media experts, and practitioners yielded an average score of 93%, categorized as very valid. Learners’ interest in using the Busy Book media reached 95%, indicating a very high level of attractiveness. Furthermore, children’s numeracy skills after using the Busy Book achieved the category of Very Well Developed. Based on teacher assessments, all 12 participating students (100%) strongly agreed that children’s counting abilities improved after using the Busy Book media. The findings conclude that the Busy Book is feasible and effective for use in early childhood numeracy learning.

Climate change has become a major driver of cross-border displacement, creating the phenomenon of climate refugees. Although the 1951 Refugee Convention does not explicitly recognize this category, the reality of climate-induced displacement demands legal and policy responses from states, including Indonesia. As a transit country, Indonesia lacks a national legal framework specifically addressing the status and protection of climate refugees, and in practice, protection relies on the United Nations High Commissioner for Refugees through the single submission scheme, the only system for refugee identification and registration in the country. This reliance exposes a regulatory vacuum and legal vulnerabilities related to state sovereignty. This paper examines Indonesia’s response, highlighting the importance of updating national regulations and strengthening coordination with UNHCR to provide inclusive, human rights-based protection for climate refugees.

Penelitian ini bertujuan untuk menganalisis secara komprehensif pertimbangan hakim dalam menjatuhkan putusan bebas (vrijspraak) melalui studi kasus Putusan Pengadilan Negeri Surabaya Nomor 454/Pid.B/2024/PN Sby. Kasus ini menjadi diskursus hukum yang signifikan karena melibatkan terdakwa Gregorius Ronald Tannur dalam perkara dugaan pembunuhan dan penganiayaan yang mengakibatkan kematian, namun berakhir dengan vonis bebas di tingkat pertama. Metode penelitian yang digunakan adalah yuridis normatif dengan pendekatan perundang-undangan (statute approach) dan pendekatan kasus (case approach) guna membedah struktur penalaran hukum hakim. Hasil penelitian menunjukkan bahwa ratio decidendi hakim dalam menjatuhkan putusan bebas didasarkan pada ketidakterbuktian unsur-unsur dakwaan secara sah dan meyakinkan menurut undang-undang. Hakim mengimplementasikan asas in dubio pro reo, di mana keraguan yang timbul akibat lemahnya persesuaian alat bukti mengenai penyebab pasti kematian korban diselesaikan dengan keputusan yang paling menguntungkan bagi terdakwa. Penilaian hakim terhadap keterangan ahli dan bukti surat menunjukkan bahwa ambang batas pembuktian meyakinkan (beyond reasonable doubt) belum terpenuhi dalam persidangan tersebut. Penelitian ini menyimpulkan bahwa meskipun memicu kontroversi publik, putusan tersebut merupakan manifestasi dari independensi kekuasaan kehakiman dalam menjaga prinsip pembuktian ketat demi menghindari kesalahan yudisial. Implikasi dari penelitian ini menekankan pentingnya penguatan kualitas investigasi berbasis bukti ilmiah oleh aparat penegak hukum untuk memastikan keadilan bagi korban dapat selaras dengan kepastian hukum bagi terdakwa dalam sistem peradilan pidana di Indonesia.

This study aims to explore and synthesize scholarly findings related to greenwashing and its relationship with the phenomenon of ESG decoupling through a Systematic Literature Review (SLR) approach. By examining more than 50 indexed articles from reputable international journals over the past two decades, this research identifies key determinants, patterns, and implications of greenwashing practices on the integrity of environmental, social, and governance (ESG) disclosures and performance. The analysis reveals that greenwashing is frequently driven by external pressures such as stakeholder expectations and weak regulatory environments, while poor internal governance systems contribute to the misalignment between ESG symbolism and actual corporate performance. The study emphasizes the urgency of strengthening ESG transparency and accountability, and the critical role of oversight mechanisms including boards of directors and independent audit institutions. These findings contribute significantly to the theoretical foundation of legitimacy and decoupling, while also offering new directions for future research agendas in the context of corporate sustainability and ESG monitoring.

This study reports on a structured entrepreneurship training program aimed at Indonesian migrant workers in Hong Kong, designed to enhance their preparedness for post-migration economic independence. The program was delivered virtually through four interactive sessions, covering entrepreneurial mindset, business opportunity mapping, basic business planning, personal finance, and digital marketing. A total of 50 participants engaged in the program. Using a one-group pretest – post-test design, we assessed changes in entrepreneurial knowledge. Results show a mean increase of 5.79 points in post-test scores, with 75% of participants achieving near-perfect results. In addition, 100% of participants produced basic business plans, of which 80% integrated digital marketing strategies and 70% reflected contextually feasible business models. Findings are categorized into four thematic outcomes: improved conceptual understanding of entrepreneurship, integration of digital tools, development of locally relevant business ideas, and persistent gaps linked to education level and digital access.

THE INFLUENCE OF E-RECRUITMENT, COMPENSATION, AND COMPANY REPUTATION ON INTEREST IN APPLYING FOR JOBS IN JOB PORTALS IN GENERATION Z IN SAWANGAN DISTRICT The development of digital technology has transformed the employee recruitment process through the implementation of job portal–based e-recruitment, particularly among Generation Z, who have a high level of familiarity with technology. However, the high unemployment rate of Generation Z in Sawangan District indicates that the effectiveness of digital recruitment has not yet been fully optimized and is presumed to be influenced by e-recruitment, compensation, and company reputation. This study aims to analyze the effect of e-recruitment, compensation, and company reputation on job application intention through job portals among Generation Z in Sawangan District. This research employs a quantitative approach using a causal associative method. Data were collected through questionnaires distributed to 100 Generation Z respondents aged 18–28 years residing in Sawangan District. The data analysis techniques included validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis using the SPSS program. The results indicate that e-recruitment, compensation, and company reputation have a positive and significant effect on job application intention, both partially and simultaneously. This study is expected to serve as a basis for companies to evaluate and improve the effectiveness of recruitment processes and enhance company attractiveness to potential job applicants.