Prona

Given that we live in a society characterised by pronounced consumerist habits and values, there is a growing need to understand both the patterns and the process of brand selection. The literature recognises brand personality as a phenomenon that broadly encompasses the individuality of a brand. As behaviour is also determined by the values individuals adhere to, this study examines the relationship between pre- ferred dimensions of brand personality and basic human values. CAWI approach was utilised to collect data. A convenience sample of 190 adult residents of Montenegro (62.6% female) filled out an online form of instruments (PVQ and BPS). The predict- ability of BPS dimensions is found to be limited, as significant correlations were found only with two higher-order values (Self-Enhancement and Self-Transcendence). The prediction is found to be the most efficient for brand personality dimensions: Sincerity (15%), Sophistication (12%), and Ruggedness (12%). Nearly 10% of the variance in each of the remaining two dimensions (Competence and Excitement) can be predicted based on PVQ dimensions.

The FeRh compound has been known for a long time as an itinerant magnet with a peculiar first-order antiferromagnetic (AFM)-to-ferromagnetic (FM) transition near room temperature. Although a lot of work has been done, the origin of the physical properties associated with the AFM \ensuremath{\leftrightarrow} FM transition is still an ongoing debate and needs deeper investigation using good single crystals. Here, we report on the single-crystal growth of FeRh from the AuPb flux and confirm it by x-ray crystallographic methods such as Laue diffraction, four-circle diffractometer measurements, and electron probe microanalyzer elemental analysis. The temperature dependence of magnetization in our single crystals below the AFM \ensuremath{\leftrightarrow} FM transition shows an anomalous cascadelike multiple transition behavior, which is obviously very different from the reported results previously. It is only such high-quality single crystals grown here that will pave the way for a comprehensive understanding of the longstanding issues of the FeRh compound.

Diversity of amphibians and reptiles, as well as threat factors were investigated during last decade in the wide area of the Vrmac hill. Field methodology included active searching and visual observation of species along defined transects. In total, 29 species were recorded, what comprises about 54% of amphibian and reptile fauna known for Montenegro. Main threat factors for amphibians and reptiles in the area of Vrmac hill are: urbanization, habitat fragmentation and destruction, fires, illegal landfills, waste waters, direct killing by locals and road killing.