Rajapark Institute

Currently, the hospitality industry is related to environmental issues, generating both positive and negative impacts for the earth. Tourists are interested in staying and spending money in hotels that care about the environment. Based on the previous research in the hotel industry, empirical studies showed a relationship between perceived value and tourist satisfaction in general. Consequentially, this study aimed to empirically investigate the relationship between eco-friendly perceived value (EFPV), tourist satisfaction (TS) and behavioral intention to revisit eco-friendly hotels (BIVE) in Thailand. Data was collected from tourists who used to stay in an eco-friendly hotel in Thailand. This study investigated the mediation of TS in the relationship between EFPV and BIVE. Accordingly, the method employed structural equation modeling (SEM) to appraise the hypotheses. The results showed significant positive influences between EFPV, TS and BIVE. Moreover, EFPV and TS had significant and direct positive impacts on BIVE. Additionally, TS partially mediates the relationship between EFPV and BIVE. Regarding the finding, the theoretical and practical implications for enhancing EFPV and promoting TS toward increasing BIVE in the hotel industry are proposed in this study.

Industry 4.0 is considered as the fourth revolution in industrial sector that represents the digitization of production process in a smarter way. Industry 4.0 refers to the intelligent networking of machines, their processes, and infrastructure, as well as the use of information and computer technology to transform industry. The technologies like industrial internet of things (IIoT), big data analytics, cloud computing, augmented reality and cyber security are the main pillars of industry 4.0. Industry 4.0, in particular, is strongly reliant on the IIoT that refers to the application of internet of things (IoT) in industrial sector like smart grids (SG). IoT can be deployed in different sections of smart grids that include electricity generation, transmission, distribution and its utilization at customer side. However, the key obstacles that deployment faces are theft detection and localization in smart grids. Electricity theft causes huge losses to the electricity providers and in turn contributes in increasing the fiscal deficit of the government. Therefore, this paper provides an IoT based solution that implements a system which automatically checks for electricity theft in between the regional transformer and customer side. The system also sends the latitude and longitude coordinates of the place where the theft has been detected on to the thingspeak cloud platform. Further, the exact location of the theft has been displayed on the webpage using geolocation application programing interface (API) on Google maps. The proposed system can be easily integrated in the smart grid network structure and helps companies to increase their business.

This study aims to examine the hypothesis and to carry out the path analysis of casual relationship influencing the marketing efficiency development to create value-added for product and service of community-based tourism; Phatthalung Province, Thailand. The findings are as follows. First, the hypothesis model matched with the empirical data by considering the value of CMIN/df = 1.596, p-value = .768, GFI = .976, AGFI = 0.972. RMR = 0.000, RMSEA = 0.005, NFI = 0.991, TLI = 0.998 and CFI = 0.999, respectively. The total effect of the causal variable having most effect towards the marketing efficiency development is the entrepreneurial orientation and all compositions explained the marketing efficiency’ s variance accounting for 71.90%. Second, the conceptual model of the causal relationship having effect towards the marketing efficiency development consists of one direct effect variable – the entrepreneurial orientation whereas there are 3 direct and indirect effect variables having effect towards the marketing competency; risk appetite, proactive operation and innovation capability.

This paper examines the determinants of the probability that an exporter chooses between a most-favored nation (MFN) scheme and multiple regional trade agreement (RTA) schemes. We estimate a discrete choice model using transaction-level import data for Thailand in 2014. We find that RTA schemes are more likely to be chosen, given a larger transaction value. Among RTA schemes, the ones with less restrictive rules of origin or lower tariff rates are more likely to be selected. We also conduct simulation analysis to provide quantitative policy implications.

The preference utilization ratio, i.e., the share of preferential imports out of total imports, has been a popular indicator for measuring the usage of preferential tariffs vis-a-vis tariffs on a most-favored-nation basis. A crucial shortcoming of this measure is the data requirements, particularly for data on imports classified by tariff schemes, which are not available in most countries. This study proposes another measure for preference utilization, termed the “tariff exemption ratio.” This measure is a good proxy for the value of offered preferences by each importing country to the rest of the world. Importantly, it can be computed by employing only publicly available data, such as those provided by the World Development Indicators, for its computations. We can thus calculate this measure for many countries for an international comparison. Our finding is that tariff exemption ratios differ widely across countries.

International marriage migration is a fraught terrain of gender and power relations. Based on research among Thai women married to Singaporean men, we argue that patriarchal outcomes – a distinctive system of transnational patriarchy – result from a complex interaction of women, men and nation-states. We draw on Deniz Kandiyoti's insights into patriarchal bargains as a productive framework through which to identify key elements in the making of transnational patriarchal relations. This article provides a detailed account of conditions in Thailand, Singapore and the contact zones in which Thai women and Singaporean men negotiate marriage migration. Relating this case to previous research, particularly among Filipina migrant women, demonstrates points of commonality while also highlighting the importance of attending to difference and diversity among transnational contexts.