Samara State University of Economics

The article analyzes modern digital solutions used in the marketing of fit-ness clubs and their impact on the development of the industry. The relevance of this study is due to the rapid digitalization of the service sector and changes in consumer behavior, especially after the pandemic restrictions that have led to transition to online classes. The purpose of this work is to identify new marketing opportunities in the fitness industry by using mobile apps, VR/AR technologies, CRM systems, hybrid classes, omni-channel communication, and artificial intelligence tools. The study used the industry statistics, reports from the National Fitness Community, and relevant scientific publications, including the Russian and foreign sources. The findings demonstrate that the integration of digital technologies – from mobile platforms for customers to virtual training and big data analytics – increases marketing efficiency of fitness clubs, expands the audience reach and enhances customer engagement. The practical examples of successful use of digital tools (e.g. mobile apps for recording and online training, VR programs, CRM for personalized communications) are dis-cussed, and emerging challenges are identified – the need for an omni-channel strategy, ensuring loyalty and adapting staff to new technologies. It is concluded that digital solutions are becoming a key factor in competitiveness in the fitness market, allowing for a unique consumer experience and sustainable customer relationships.

The article considers the key features of development of the global oil products market in the context of geopolitical instability. The authors analyze the main characteristics of the oil market in the leading exporting countries. The features of the development of this market in the current conditions of high turbulence are demonstrated. The global petroleum products market is a complex dynamic trading system of crude oil processing products. Its condition is determined by the balance of supply and demand, the capacities of oil refineries and logistic chains. The article examines the basic factors that have a direct impact on the pricing process of the oil products market, with sanctions restrictions being the most significant. Special attention is paid to the adaptation of refining capacities to new conditions, including modernization of production facilities and development of low-carbon areas. The impact of geopolitical tensions and logistical imbalances on regional markets and global trade is studied. Based on the analysis, strategic vectors of further market evolution aimed at ensuring sustainability and competitiveness in the context of global decarbonization are identified. The article provides a forecast of oil product prices based on these factors. Additionally, the authors analyze the impact of the geopolitical crisis on the oil and gas industry in the Russian Federation. The article outlines the role of international corporations, particularly OPEC, in shaping global oil prices.

в статье анализируются наиболее актуальные проблемы киберпреступности в банковской сфере. Методология исследования – анализ научной литературы по заданной проблеме, а также практического отечественного опыта.

The article provides an overview of several of the most well-known concepts of legal understanding in modern legal science. The author comes to the conclusion that in the first quarter of the XXI century, most researchers came to the understanding of the existence of a complex model of legal understanding, which can be characterized as a “trinity”: law manifests itself simultaneously in normative (formally enshrined norms and hierarchy of legal acts), sociological (real behavior of participants in social relations) and value (moral and ethical principles underlying legitimation) aspects. This type of scientific thinking became a response to the limitations of one-sided approaches – be it purely positivistic analysis or exclusively value-oriented ideas about justice in law. A holistic integrative model of legal understanding not only reveals the internal mechanisms of functioning of legal institutions, but also provides guidelines for improving legislative and law enforcement practice in the context of globalization and rapid technological development.

в статье представлен краткий историко-правовой анализ феномена криминального банкротства в российском праве. Исследование охватывает период от древнейших правовых памятников до начала XX века, демонстрируя эволюцию правовых механизмов противодействия злоупотреблениям при несостоятельности. Автор раскрывает закономерности формирования системы уголовной ответственности за противоправные действия в сфере банкротства, прослеживая трансформацию представлений о видах несостоятельности и критериях дифференциации юридической ответственности. Особое внимание уделяется исследованию диалектики частных интересов кредиторов и публичных задач обеспечения экономической безопасности государства. Результаты исследования могут быть использованы при разработке концептуальных основ развития конкурсного права с учетом национальных правовых традиций и современных экономических реалий.

Agriculture is a priority sector of the economy, providing basic needs of the population. Digitalization, robotization, and automation have significantly changed professions and the set of necessary competencies in agriculture, reducing the level of physical and manual labor. Despite this, there is a shortage of human resources in the labor market and, in particular, a shortage of young specialists. An analysis of scientific sources has shown that early professional orientation of schoolchildren in the agricultural sector helps students learn about modern professions, compare the prospects of the labor market with their own interests, hobbies and plans. The article uses data from the HSE University panel study “Trajectories in Education and Profession”, where the respondents were 9th grade students and their parents, and data from the HSE University study “Admission Quality Monitoring”, where the respondents are universities in the Russian Federation. Data analysis has shown that students take into account their parents’ opinions when choosing professions. The group of skilled agricultural workers includes 2.8 % of the father’s professions and 1.2 % of the mother’s professions among the respondents. The parents’ work does not significantly influence the choice of agricultural professions for the interviewed children. Students’ interest in choosing a future job is formed already in secondary school, 60 % of respondents choose their future profession in the 9th grade, which indicates the benefits of early career guidance activities. Higher education in the field of agriculture allows young specialists to occupy senior positions. Career guidance programs should take into account the young age of students and be based on playful or interactive forms. It is effective to conduct career guidance activities with the participation of employer representatives, as they have reliable information about the labor market, which allows students to better understand the professional foundations of agriculture.

In a rapidly evolving business environment, intergenerational transfer of experience and best practices is a relevant task that keeps organizations and companies sustainable and competitive, especially in such strategic industries as fuel and energy. In this sphere, attractive working conditions, career opportunities, and effective HR management are key factors in retaining and attracting new qualified personnel. Sustainable corporate development depends on the quality of professional intergenerational training and managerial culture. The authors identified effective ways and methods of transferring professional experience from experienced employees to younger ones. They classified approaches and methods of experience transfer and evaluated their effectiveness in corporate environment as part of mentoring programs, internships, and training initiatives in the fuel and energy complex of the Samara Region, Russia. The authors also developed a set of recommendations based on the best practices in management teamwork. The method of mentoring demonstrated good prospects for professional skills transfer and corporate culture. Internships and competitions for managers also contribute to professional growth, corporate culture, as well as increasing staff motivation. Effective intergenerational transfer of experience is as a strategic tool that boosts corporate performance. Companies that implement training and mentoring programs demonstrate higher staff engagement and attract valuable assets.

Purpose: to assess the potential for developing and strengthening trade and economic cooperation between Tatarstan, the Samara region, and the provinces of the upper and middle reaches of the Yangtze River in China, which are part of the Volga-Yangtze project.Methods: the study applies methods developed by the authors for analyzing the structure and complementarity of trade flows. To evaluate the degree of economic compatibility, a complementarity index was calculated. The level of import dependency was examined using a modified Balassa index. The export potential of Tatarstan and Samara region was assessed through the comparison of bilateral commodity flows between Russian and Chinese regions.Results: the potential of trade and economic cooperation between Tatarstan and the Samara region is revealed, and the convergence of commodity flows between the regions of the two countries is shown. The regions of China with a high degree of import dependence on Russian goods have been identified, as well as key commodity groups with high potential for developing non-primary exports, including chemical products, mechanical engineering and metallurgy. Quantitative estimates of potential export volumes are presented, which contributes to the expansion of opportunities for deepening economic and trade cooperation between the Republic of Tatarstan, the Samara region and the provinces of the upper and middle reaches of the Yangtze River in China.Сonclusions and Relevance: the linkage of commodity flows between Russian and Chinese regions forms the basis for realizing export potential. Despite the relatively low share of non-commodity exports in Russia’s overall trade turnover, Chinese regions demonstrate substantial demand for high value-added products, opening avenues for increasing exports from Tatarstan and Samara region. The complementarity index confirmed a high level of economic interdependence among Tatarstan, Samara region, and the Chinese regions involved in the Volga-Yangtze project, particularly in the sectors of chemical industry, machinery manufacturing, and metallurgy. To fully realize the cooperation potential, it is necessary to eliminate logistical and administrative barriers and to actively utilize digital platforms for promoting Russian products in the Chinese market.

The purpose of the study is to establish the role of English interjections in the implementation of communicative strategies aimed at organizing an effective dialogue. The novelty of the study refers to the fact that as a result of an integrated linguopragmatic approach, the specifics of the functioning of interjections in the implementation of dialogue communicative strategies has been defined for the first time. The study revealed that in the analyzed empirical material, hesitational, conative and emotive interjections are the most productive in the implementation of conversational communicative strategies. It has been established that interjections are a significant element of informal dialogue communication, as they can possess adaptive ability and perform different functions depending on the context and direction of the communicative strategy. The analysis determined that interjections serve as an auxiliary means of implementing communicative strategies in a dialogue, creating a comfortable atmosphere of communication and drawing attention to the key elements of the utterance. By using interjections in speech, speakers can clearly demonstrate their attitude to what is happening and significantly increase the effectiveness of communication.

Subject. This article focuses on developing tools for forming a sustainable competitive development strategy for enterprises in the rocket and space industry under modern conditions. Objectives. The article aims to develop scientifically grounded approaches to forming a sustainable competitive development strategy for rocket and space industry enterprises, taking into account contemporary challenges. Methods. For the study, I used a comprehensive approach, theoretical, systems and comparative analyses. Results. The article offers the author-developed tools for forming a sustainable competitive strategy and definition of the term – Sustainable Competitive Development Strategy for an Enterprise, and it presents a system of indicators for evaluating the effectiveness of implementing these tools. Conclusions and Relevance. The proposed approaches and tools can help the rocket and space industry enterprises improve their competitiveness. The practical application of the recommendations facilitates the effective implementation of innovations and digital technologies with State support. The research results can be used for strategic planning at the rocket and space industry and other high-tech sectors enterprises.