Shanghai Institute of Science & Technology Management

Purpose Based on the theory of symbolic consumption and the theory of reasoned action, this study aims to explore how “self-pleasure” (self-satisfaction) and “pleasing others” (social identity) influence impulsive consumption within the context of “Guzi” consumption in anime and manga culture while examining the moderating role of stress. Design/methodology/approach Data were collected via questionnaires administered to 543 respondents who had previous “Guzi” purchasing experience. Structural equation modeling (SEM) was employed to analyze the data. Findings This study reveals that both self-satisfaction and social identity have positive impacts on impulsive purchase intention, with social identity exerting a stronger influence. Impulsive purchase intention significantly and fully mediates the effects of self-satisfaction and social identity on impulsive purchase behavior. Additionally, stress exhibits varying moderating effects across different paths. Specifically, it significantly strengthens the impact of self-satisfaction on purchase intention only in high-stress situations. Social identity, however, has significant effects on impulsive purchase intention in both high- and low-stress situations, with its impact being more intense under high-stress conditions. Originality/value This study is amongst the first that specifically focuses on “Guzi” consumption in China, offering novel insights into the psychological mechanisms underlying impulsive consumption within the context of anime and manga culture.

Professionalism is a critical objective in vocational education and a central focus of ideological and political curriculum reform. This study investigates the impact of a constructively aligned blended teaching design that integrates ideological and political components into a vocational course. We conduct a quasi-experimental study using two parallel classes in a Cross-border E-commerce course, applying hybrid instruction with embedded value education only in the experimental group. To evaluate effectiveness, we apply statistical inference using paired t-tests. In parallel, we employ supervised learning through linear regression analysis, leveraging questionnaire scores, behavioral observations, and online learning activity data. Results show that the blended teaching approach significantly enhances students’ professionalism, especially in patriotic and business-oriented dimensions. Linear regression reveals a strong positive relationship between learning duration and final academic performance, with an R-squared value of 0.585 and p < 0.01. Qualitative observations further indicate increased student engagement and alignment with targeted value constructs. This work demonstrates the potential of combining machine learning-based evaluation with pedagogical design to rigorously assess and optimize ideological and political instruction in blended learning environments.

With the rapid development of virtual reality technology, it has been widely used in the field of education. It can promote the development of learning transfer, which is an effective method for learners to learn effectively. Therefore, this paper describes how to use virtual reality technology to achieve learning transfer in order to achieve teaching goals and improve learning efficiency.

DNA and RNA molecules possess precise recognition and powerful signal storage abilities. By exploiting their biological properties, it is possible to construct molecule-scale logic gates and realize logistic operations which, as an emerging multidisciplinary area between computer sciences and molecular biology, has intrigued great research attention. In this article, we summarize methods to construct logic gates by exploiting enzymatic and structural properties of DNA and RNA, and approaches to integrate logic gates into complex logistic operations. Finally, we introduce biomedical applications of DNA/RNA logic gates for in-vitro detection and in-vivo diagnosis and therapy.

This paper discusses the role of information and telecommunication technology (ITT) in China's service sector, and the managerial, financial, and organizational factors impinging upon its implementation. The article also describes the current state of ITT in China's service sector, primarily in the banking, hospitality, transportation, and telecommunication industries. The proposed outlook for the 1990s is based on China's approved plans for ITT implementation, current trends in China's service sectors, and the author's own perspective. Finally, the article proposes policy measures to improve the future application of ITT in China's service sectors.