- Research Article
- 10.54254/2753-7064/2025.bj28701
From Dream-Making Machine to Dream-Crafting Intelligence:On the Ethics of Film and Television Creation Driven by Generative AI
- Oct 28, 2025
- Communications in Humanities Research
- Xunhao Liu + 1 more +1
The rise of generative artificial intelligence has brought film and television production into a new stage with efficiency as the core. While reducing costs and cycles, it also leads to the weakening of originality and differentiation. At the emotional level, GAI film and television are realistic on the surface, but lack authenticity because they exclude chance and irregularity. The labor structure of film and television has been reconstructed, the creative intention has been compressed into prompt input, and the algorithm and platform have also impacted the director's intention and become a distribution mechanism of cultural meaning. GAI images are thus not only a technological innovation, but also a cultural mechanism for power regeneration. This paper aims to reveal the impact of this transformation on the logic, intersubjectivity, and cultural diversity of film and television creation, in order to provide theoretical support for film and television research and practice in the AI era.
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