Tarumanagara University

The data that support the findings of this study are available from the corresponding author upon reasonable request.

Latar belakang: Perkembangan teknologi digital telah membawa perubahan signifikan dalam dunia bisnis, termasuk di industri perhotelan. Pemanfaatan media digital, khususnya platform media sosial, menjadi salah satu strategi utama dalam komunikasi pemasaran untuk menjangkau konsumen secara lebih luas, cepat, dan interaktif. Tujuan: Penelitian ini bertujuan untuk menganalisis strategi komunikasi pemasaran digital yang diterapkan oleh Sapa Raja Hotels Group dalam membangun citra merek (brand image) dan meningkatkan brand awareness di era digital. Metode: Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif, dengan teknik pengumpulan data melalui wawancara mendalam, observasi partisipatif, dan dokumentasi digital. Analisis data dilakukan menggunakan teknik analisis tematik untuk mengidentifikasi pola komunikasi dan efektivitas strategi digital yang diterapkan. Hasil: Hasil penelitian menunjukkan bahwa Sapa Raja Hotels Group menerapkan strategi komunikasi pemasaran digital yang konsisten melalui pemanfaatan media sosial seperti Instagram, Facebook, dan website resmi. Strategi konten yang menonjolkan visual storytelling, nilai budaya lokal, serta interaksi aktif dengan pelanggan terbukti meningkatkan keterlibatan (engagement) dan memperkuat citra merek perusahaan. Tantangan utama yang ditemukan meliputi keterbatasan sumber daya manusia di bidang digital marketing dan inkonsistensi jadwal unggahan. Kesimpulan: Secara keseluruhan, penerapan strategi komunikasi pemasaran digital oleh Sapa Raja Hotels Group terbukti efektif dalam memperkuat citra merek, meningkatkan brand awareness, dan membangun loyalitas pelanggan.

【背景・目的】宮崎県内保育施設における食物アレルギー（FA）対応の実態を明らかにする．

Purpose: This study examines the effects of carbon emissions disclosure, environmental performance, and firm size on profitability. Research Methodology: Nineteen companies were selected as samples using purposive sampling. The study used secondary data sourced from the annual reports and sustainability reports of each company and analyzed using a multiple linear regression approach with a fixed-effects model using Microsoft Excel and EViews 12 software. Results: The results of the research analysis indicate that carbon emission disclosure has a negative effect, environmental performance has no significant effect, while firm size has a positive effect on profitability in Indonesian mining companies. Conclusions: Regression analysis shows that carbon emissions disclosure (X1) has a negative effect, environmental performance (X2) has no significant effect, and firm size (X3) has a positive effect on profitability. Limitations: This study is limited to three independent variables, an observation period of 2021–2023, and a focus on the mining sector; therefore, the results cannot be generalized to other sectors. Contributions: This research is expected to benefit companies in making strategic decisions related to sustainability, investors in evaluating financial and non-financial performance, academics in enriching the literature on factors that influence profitability, and further researchers in expanding the variables, sectors, and research periods.

Communication deficits are a common challenge experienced by children with Autism Spectrum Disorder (ASD). Existing Augmentative and Alternative Communication (AAC) applications, such as VICARA, are limited to unidirectional communication—only transmitting raw card sequences to another application (e.g., "I, Eat, Noodle"). This limitation renders the conversation flow non-interactive and prone to miscommunication. This study aims to develop a new version of VICARA, named Talk of the Heart AAC, a bidirectional Android-based application capable of bridging the communication gap between autistic children and their caregivers. The application is designed to translate the constructed card sequences into complete, natural, and semantically logical sentences in Bahasa Indonesia through the implementation of a Sequence-to-Sequence model with a Gated Recurrent Unit architecture augmented by an attention mechanism. To train the model, a synthetic dataset comprising 7,000 data pairs was generated using the Google Gemini API and validated by a speech-language pathology expert. Model evaluation results demonstrated a good performance in sentence translation, yielding a BLEU score of 42.95%, ROUGE-1 94.94%, ROUGE-2 87.12%, and ROUGE-L 93.70%. From the application perspective, non-functional testing produced an average System Usability Scale score of 91.67, categorized as "excellent."

Penelitian ini bertujuan untuk menganalisis pengaruh sustainability report, intellectual capital, dan struktur modal terhadap kinerja perusahaan dengan karakteristik dewan komisaris sebagai variabel pemoderasi serta melibatkan variabel kontrol berupa ukuran perusahaan, Capital Adequacy Ratio (CAR), dan Loan to Deposit Ratio (LDR). Objek penelitian mencakup 47 perusahaan perbankan yang terdaftar di Indonesia Stock Exchange (IDX) dengan periode observasi 2022–2024. Metode penelitian menggunakan pendekatan kuantitatif melalui analisis regresi linear berganda dengan teknik purposive sampling. Kinerja perusahaan diukur menggunakan Return on Assets (ROA), struktur modal dengan Debt to Equity Ratio (DER), intellectual capital menggunakan Value Added Intellectual Coefficient (VAIC), dan sustainability report diukur berdasarkan standar Global Reporting Initiative (GRI) dengan teknik analisis konten. Hasil penelitian menunjukkan bahwa sustainability report dan struktur modal tidak berpengaruh signifikan terhadap kinerja perusahaan, sedangkan intellectual capital berpengaruh positif signifikan. Selain itu, karakteristik dewan komisaris tidak mampu memperkuat pengaruh sustainability report maupun intellectual capital terhadap kinerja perusahaan, namun mampu memperkuat pengaruh struktur modal terhadap kinerja perusahaan. Temuan ini menegaskan pentingnya modal intelektual dalam meningkatkan kinerja perbankan serta peran dewan komisaris yang lebih relevan dalam konteks keputusan pendanaan.

ABSTRACT Tuberculosis (TB) is an infectious disease caused by Mycobacterium tuberculosis and remains a major public health concern in Indonesia. In 2023, an estimated 1.090.000 cases were reported, equivalent to 387 from 100.000 population, with more than one million cases and approximately 125.000 deaths occurring annually. Similar trends are observed in the working area of the Cikupa Primary Health Center, where TB case numbers have fluctuated since 2022. Recorded cases include 217 cases in 2022, 190 cases in 2023, 193 cases in 2024, and 124 cases from January to July 2025. This study aims to identify the root causes behind the increase in TB cases and to design effective interventions to improve community knowledge and TB prevention. The methods used in this study included problem identification using the Blum Paradigm, determining priority problems with the Urgency, Seriousness, Growth (USG) scoring technique and the non-scoring Delphi method, and conducting root cause analysis using a fishbone diagram and 5 Whys approach. In addition, health education interventions were carried out, including counseling and demonstrations of clean and healthy behaviors such as proper coughing and sneezing etiquette and handwashing. The evaluation results based on pre-test and post-test assessments and monitoring using the Plan–Do–Check–Act (PDCA) cycle showed that limited community knowledge about TB symptoms, transmission, diagnostic procedures, treatment, and prevention was a major factor contributing to fluctuating TB cases. In one of the intervention areas, Bojong Village, 23 participants (60.53%) showed an improvement of ≥20 points between their pre-test and post-test scores, and 34 participants (89.47%) achieved post-test scores above 70. Several participants were also able to correctly demonstrate clean and healthy behaviors. In conclusion, health education on TB symptoms, transmission, diagnosis, treatment, and prevention combined with demonstrations of clean and healthy practices proved effective in improving community knowledge and awareness in the effort to control TB. This intervention is expected to contribute to reducing new TB cases in the Cikupa Primary Health Center working area. Keywords : Tuberculosis, Health Education, Blum Paradigm. ABSTRAK Tuberkulosis merupakan salah satu penyakit menular akibat Mycobacterium Tuberculosis yang menjadi perhatian dalam masalah kesehatan di Indonesia dimana pada tahun 2023 diperkirakan 1.090.000 atau 387 per 100.000 penduduk dengan lebih dari 1 juta kasus dan 125.000 terjadi kematian setiap tahunnya, termasuk di Wilayah Kerja Puskesmas Cikupa terjadi penyebaran kasus Tuberkulosis secara fluktuatif sejak tahun 2022 hingga 2025 tercatat sejak tahun 2022 sebanyak 217 kasus, tahun 2023 sebanyak 190 kasus, tahun 2024 sebanyak 193 kasus, dan Januari hingga Juli 2025 sebanyak 124 kasus. Penelitian ini bertujuan untuk mengidentifikasi akar masalah penyebab terjadinya peningkatan kasus Tuberkulosis serta merancang intervensi yang efektif dalam meningkatkan pengetahuan serta pencegahan Tuberkulosis pada masyarakat. Metode yang digunakan dalam penelitian ini meliputi identifikasi masalah menggunakan Paradigma Blum, menentukan prioritas masalah menggunakan teknik skoring urgency, seriousness, growth (USG) dan non skoring Delphi, analisis akar masalah dengan diagram fishbone dan 5 whys. Selain itu, dilakukan juga edukasi kesehatan berupa intervensi penyuluhan dan demonstrasi perilaku hidup bersih dan sehat mencakup etika batuk dan bersin serta cuci tangan. Hasilnya dari evaluasi berupa pre-test dan post-test serta pemantauan dengan Plan, Do, Check, Act (PDCA) menunjukkan kurangnya pengetahuan masyarakat mengenai gejala, transmisi, pemeriksaan, pengobatan dan pencegahan Tuberkulosis yang menjadi faktor utama fluktuasi kasus Tuberkulosis. Intervensi yang dilakukan pada salah satu Wilayah Kerja Puskesmas Cikupa, yakni Desa Bojong didapatkan 23 responden (60,53%) yang mengalami kenaikan skor ≥20 poin dari nilai pre-test ke post-test dan 34 responden (89,47%) memperoleh nilai post-test 70, serta beberapa peserta mampu mendemonstrasikan ulang praktik perilaku hidup bersih dan sehat. Kesimpulan yang didapatkan, penyuluhan Tuberkulosis terkait gejala, transmisi, pemeriksaan, pengobatan dan pencegahan serta demonstrasi perilaku hidup bersih dan sehat terbukti efektif dalam meningkatkan pengetahuan dan kewaspadaan masyarakat dalam upaya pengendalian Tuberkulosis. Intervensi ini diharapkan dapat berkontribusi terhadap penurunan kasus baru Tuberkulosis di Wilayah Kerja Puskesmas Cikupa. Kata Kunci: Tuberkulosis, Edukasi Kesehatan, Paradigma Blum.

This paper aims to understand the kampung as the informal fabric. Investigation into its patterns examines the relationship between informal and formal based on composition and proportion, while clarifying ‘the other’s’ perspective. As an architectural theory, heterotopia presents an analogy to stimulate new interpretations. As a study, the pattern updates the current condition of the kampung, while questioning the modern planning perspective. Qualitative and quantitative methods are combined to explain the pattern by producing maps as diagrams. Samples are extracted to highlight the kampung collective form as a dominant spatial configuration in Jakarta. Through calculation and projection, the research discovers a new kampung gesture; an informal aggregate that leads to the latest urban transformation of the kampung as the ephemeral of architecture. The novelty is a new understanding of the kampung's distinctive figure and computation both as architecture and urban fabric. As a result, the kampung pattern suggests a combination of organic and semi-planned formation in the city, a hybrid nexus that grows and adapts according to its existing context.

This study analyzes the auditor’s considerations in assessing going-concern uncertainty and determining the inclusion of a material uncertainty paragraph in the Independent Auditor’s Report in accordance with SA 570 (Revised 2021). Using a qualitative case study approach, the research examines PT ABC, a technology-based start-up established in late 2024, which has not commenced commercial operations and exhibits early-stage characteristics such as operating losses, negative operating cash flows, and dependence on external funding. Data were obtained from the company’s audited financial statements and the auditor’s report for 2024. The analysis was conducted through the identification of going-concern indicators, evaluation of management’s plans, and assessment of the auditor’s professional judgment. The results show that although PT ABC presents several indicators of financial uncertainty, the auditor concluded that these conditions are consistent with the development stage of a start-up company. Management’s plans, including funding support from shareholders and initial business strategies, were assessed as adequate and feasible to mitigate short-term uncertainties. Therefore, the auditor determined that the going-concern basis of accounting remained appropriate and issued an unmodified opinion accompanied by a separate paragraph disclosing material uncertainty. This study highlights the application of SA 570 in start-up entities and reinforces the importance of contextual analysis and auditor judgment when evaluating business continuity.

This study aims to evaluate the efficacy of traditional dressings compared to contemporary dressings (advanced/novel dressings) in healing burns, using the latest scientific information through the Systematic Literature Review (SLR) methodology. Burns are a global health problem that must be properly addressed to avoid infection, speed up healing, and reduce the risk of long-term complications. Gauze, paraffin, and silver sulfadiazine (SSD) are some of the most commonly used dressings for wounds. However, many studies show that these dressings do not always maintain a moist wound environment, may be painful to change, and can slow down the healing process. In addition to biomaterial manufacturing, advanced dressings such as hydrogels, hydrocolloids, foam dressings, nanofibers, honey-based dressings, and biologically engineered leather have been developed to improve the moist wound environment. This study examined 32 publications published from 2016 to 2025 that met the inclusion criteria according to the PICO methodology. The results showed that advanced dressings consistently accelerated healing time, with some meta-analyses demonstrating a substantial reduction in healing time of up to 4 days compared to SSDs. Additionally, some advanced dressings have now been shown to be superior in preventing bacterial growth, reducing the need for debridement, and lowering pain ratings, especially at the beginning of therapy. However, research still indicates that the efficacy in terms of the quality of scar tissue differs. High costs, limited availability, and the requirement for strict control are major challenges associated with advanced dressings. Overall, the data suggest that advanced dressings are superior to standard dressings for clinical use, but their use should be weighed against healthcare costs and available resources.