Trisa (Switzerland)

Surabaya, as a city with significant potential in the traditional culinary tourism sector, has not been fully optimized as a major culinary destination. This study aimed to explore the role of food festivals in enhancing Surabaya’s image as a traditional culinary destination. A qualitative research approach involved in-depth interviews with small and medium-sized enterprise (SME) actors, festival visitors, event organizers, observational analysis, and promotional material review. The findings indicated that food festivals, such as the Tjap Legende Festival and Surabaya Food Festival, have the potential to enhance the city’s image, introduce traditional cuisine, and promote local economic growth. Furthermore, these festivals serve as effective branding tools by leveraging local cultural elements and utilizing digitalization for promotion. Cross-sector collaboration, including SME empowerment and training, is crucial in creating a positive impact and ensuring sustainability. The study also emphasized the importance of financial and technological support for local artists, as well as the use of cultural narratives in promotion to attract tourists, particularly the younger generation and international visitors. Overall, food festivals in Surabaya have substantial potential to position the city as a competitive culinary destination at both national and global levels. Keywords : branding; tourist destination; food festival; traditional cuisine; Surabaya Abstrak Surabaya, sebagai kota yang memiliki potensi besar dalam sektor pariwisata kuliner tradisional, belum sepenuhnya dimanfaatkan secara optimal sebagai destinasi kuliner utama. Penelitian ini bertujuan untuk mengeksplorasi peran food festival dalam memperkuat citra Surabaya sebagai destinasi kuliner tradisional. Pendekatan penelitian yang digunakan adalah kualitatif, dengan melibatkan wawancara mendalam terhadap pelaku UMKM, pengunjung festival, dan penyelenggara acara, serta analisis observasi dan materi promosi. Hasil penelitian menunjukkan bahwa food festival, seperti Festival Tjap Legende dan Surabaya Food Festival, berpotensi meningkatkan citra kota, mengenalkan kuliner tradisional, serta mendorong pertumbuhan ekonomi lokal. Selain itu, festival ini juga berfungsi sebagai alat branding yang efektif dengan memanfaatkan elemen budaya lokal dan pemanfaatan digitalisasi dalam promosi. Kolaborasi lintas sektor, yang meliputi pemberdayaan UMKM dan pelatihan, memiliki peran penting dalam menciptakan dampak positif dan keberlanjutan. Penelitian ini juga menekankan pentingnya dukungan finansial dan teknologi untuk seniman lokal serta penerapan narasi budaya dalam promosi guna menarik wisatawan, khususnya generasi muda dan wisatawan internasional. Secara keseluruhan, food festival di Surabaya memiliki potensi yang besar untuk membangun citra kota sebagai destinasi kuliner yang kompetitif di tingkat nasional maupun internasional. Kata kunci : branding; destinasi wisata; food festival; kuliner tradisional; surabaya

This study aimed to examine the growth of the traditional culinary industry sector in Central Kalimantan and its relationship with tourist destinations, emphasizing its role as a branding tool that shapes the destination brand identity in Central Kalimantan. The research methodology employed was qualitative with a focused case study approach in Central Kalimantan. Data were obtained through triangulation techniques, including observation, interviews, and the analysis of documentary data, involving various informants such as officials from the Ministry of Culture and Tourism, academicians, tourism destination managers, culinary entrepreneurs, tourists, and local communities. Data analysis utilized an interactive model comprising data collection, data condensation, data display, and conclusion stages. The research findings highlighted the diversity of Dayak culinary offerings in Central Kalimantan, including Juhu Umbut Rotan, Juhu Singkah Enyuh, Juhu Kujang, Chips made of Kalakai, Kalumpe, Sambal Kandas Sarai, and Kenta through the Mangenta process, demonstrating positive impacts on the development of tourist destinations. Furthermore, Dayak culinary practices were elevated as a branding element capable of shaping destination identity. The synergy between the government and local communities is vital in promoting Dayak culinary heritage to fortify destination brand identity and boost tourism allure. Through cohesive collaboration, Central Kalimantan can effectively leverage Dayak cuisine's distinctiveness to build a robust and sustainable destination brand. To maximize this potential, fostering strong synergy among the government, local communities, and culinary entrepreneurs is crucial. Proactive government engagement, sustained support for culinary entrepreneurs, organizing culinary festivals to enhance global awareness, targeted backing for enterprises like MEFs Food & Snacks, active community participation in digital marketing, and continuous research to monitor market trends are pivotal.

This research aims to determine the influence of product quality, Instagram social media promotion on buyer decisions with food image as a mediating variable. The research method is quantitative with purposive sampling for generation z in the city of Surabaya. The population in this study was 2,645. The sample consisted of 167 respondents using the Slovin formula. The results found from this research show that Instagram social media, product quality have a significant and positive influence on buyer decisions and food image as an intervention variable has a significant influence. So if the food image's positive value increases or is negative, it also influences the value of Instagram social media and the quality of the product on buyers' decisions. Keywords: Product Quality, Social Promotion Media Instagram Purchase Decision, Food Image

The increasing awareness of the Muslim community in Indonesia towards the halalness of every product eaten causes an increasing demand for halal food. The development of the halal industry must be supported by the development of the right halal supply chain. Halal supply chain as a process of managing halal food products from various supplier points to various consumer points, involving various parties, located in different places, which may be at the same time, involved with managing halal food products, with the aim of meeting the needs and requirements of customers. To ensure the availability and access of halal food, a new paradigm is needed in better structuring halal food production and trade through halal clusters. This study aims to determine the development map and trend of the Halal Cluster published by reputable journals in the field of Halal Economics. The data analyzed were 30 Dimensions indexed research publications. The export data is then processed and analyzed using the R Biblioshiny application program to find out the bibliometric map of the development of the Halal Cluster. This research will also analyze thematic maps that appear based on density and centrality which are analyzed based on document titles with the research theme of Halal Cluster which is divided into 4 quadrants. These results are obtained from a semi-automatic algorithm by reviewing the titles of all references to the object of research

Artikel ini berisi kegiatan Focus Group Discussion (FGD) sebagai salah satu rangkaian dari kegiatan pendampingan Tim Pelaksana Pengabdian Kepada Masyarakat dari Universitas Persada Indonesia dan Sekolah Tinggi Pariwisata Trisakti dalam pendampingan dan pelatihan kompetensi kepada mitra komunitas Paguyuban Lokal Guide Sentul yakni sebuah paguyuban masyarakat yang bergerak di bidang pengembangan kegiatan wisata outdoor. Pendampingan dan pelatihan kompetensi Pemandu Wisata Trekking dilakukan dalam rangka mendukung visi dari mitra yakni selain meningkatkan perekonomian masyarakat lokal juga memberikan rasa aman dan nyaman bagi para penyedia jasa yang berada diwilayah tersebut. Oleh karena itu, pendampingan dalam perekrutan dan pelatihan kompetensi menjadi kebutuhan mitra selain dapat meningkatkan keterampilan tetapi juga meningkatkan pemandu wisata trekking yang handal dan professional serta dapat meningkatkan keterlibatan masyarakat lokal. Metode yang digunakan adalah focus group discussion dan kuesioner guna mendapatkan informasi sebagai dasar dalam penyusunan materi keterampilan dan pengetahuan yang spesifik. Peserta terdiri dari pemandu wisata, operator dan masyarakat lokal berusia lebih dari 17 tahun. Hasil FGD menyimpulkan bahwa pendampingan dan pelatihan keterampilan tidak hanya mengenai pemandu wisata sesuai dengan SKKNI tapi juga diperlukan keterampilan mengenai Public Speaking, Risk Management dan Emergency First Response
 This article contains Focus Group Discussion (FGD) activities as one of a series of mentoring activities for the Community Service Implementation Team from Persada Indonesia University and Trisakti Tourism College in mentoring and competency training to community partners Paguyuban Lokal Guide Sentul, a community group engaged in the development of outdoor tourism activities. Assistance and competency training for Trekking Tour Guides are carried out in order to support the vision of partners, namely in addition to improving the economy of the local community also provides a sense of security and comfort for service providers in the region. Therefore, assistance in recruitment and competency training is a need for partners not only to improve skills but also to improve reliable and professional trekking tour guides and can increase local community involvement. The methods used are focus group discussions and questionnaires to obtain information as a basis for the preparation of specific skills and knowledge materials. Participants consisted of tour guides, operators and local people over 17 years old. The results of the FGD concluded that mentoring and skill training are not only about tour guides in accordance with SKKNI but also skills on Public Speaking, Risk Management and Emergency First Response

Pramuka Island is one of the islands in the Thousand Islands cluster. This island is included in the Panggang Island Village and is the administrative and government center of the Thousand Islands Administrative District. The purpose of this study is to identify the potential for diving tourism in the surrounding Pramuka Island. The research method used is a qualitative approach with a survey research design, direct observation methods, and interviews with dive guides who have had a career as dive guides on Pramuka Island for more than 20 years. The results of this study found that there were 30 natural tourist spots with marine biodiversity being the main attraction for diving tourism. We assessed the potential in 5 favorite spots, namely finding at a depth of 2-18 meters dominated by Acropora sp coral, Massive sp coral, Foliose, Fan coral (Gorgonian sea fan), and there are coral transplants at a depth of 2 meters). The types of fish found were Baraccudasp, yellow tail fish (casionida), Anemon fish (nemo), Damselfish, and Schooling anchovies), and Hawksbill Turtles. For 25 meters deep found Fish Shelter, Grouper Fish, Snapper Fish, and transparent shrimp. Marine diversity on Pramuka Island is a great potential for marine tourism, but sustainable and scientifically based management must be implemented to maintain the sustainability of marine resources and tourist attractions.

This study aims to determine the influence of destination image and digital marketing on the decision to visit through visitor satisfaction at the National Monument. This type of research is quantitative descriptive using path analysis method. The population in this study is all visitors who come to Monas, while the sample consisted of 100 respondents using accidental sampling technique. The results showed that: (1) Destination image and digital marketing have a significant influence on visitor satisfaction; (2) Destination image and digital marketing partially have a significant influence on the decision to visit through visitor satisfaction. Based on the R-Square results, it shows that 41.2% of visitor satisfaction variable is influenced by destination image and digital marketing. Then 57.7% of the decision to visit variable is influenced by visitor satisfaction.The positive image of Monas affects satisfaction and the decision to visit because Monas strengthens the positive image of Jakarta city as an attractive tourist destination and has symbolic, historical, beauty, complete facilities, and high popularity values. Digital marketing at Monas influences visitor satisfaction and the decision to visit because it helps visitors find and plan visits through complete information and online ticket reservations and interactive experiences such as virtual tours. Visitor satisfaction has a significant influence on the decision to visit Monas because it can influence visitor recommendations and decisions to return to the destination in the future, which impacts the level of visits.

Suku Badui Luar merupakan salah satu suku di Banten yang memiliki kearifan lokal dan adat yang masih dipertahankan hingga saat ini, salah satunya terkait wellness. Penelitian ini bertujuan untuk mengkaji konsep dan praktek wellness oleh suku Badui Luar dan potensinya sebagai produk wisata di kemudian hari. Metode pengumpulan data dilakukan dengan studi literatur dan wawancara dengan informan dan perwakilan dari Badui Luar Luar. Hasil temuan menyatakan bahwa disadari atau tidak, suku Badui Luar ternyata sudah memiliki konsep ethno wellness secara holistik (body, mind, spirit). Pengetahuan lokal dan praktik suku Badui Luar yang memanfaatkan alam secara bijak dalam mempertahankan kebugaran merupakan nilai khas dari ethno wellness suku Badui Luar. Sementara dari sisi daya tarik wisata heritage, praktik ethno wellness oleh suku Badui Luar memiliki potensi untuk dikembangkan menjadi bentuk wisata minat khusus.

Penelitian ini bertujuan untuk mengetahui pengaruh pengaruh promosi media sosial Instagram dan word of mouth terhadap keputusan pembelian. Penelitian ini menggunakan pendekatan kuantitatif deskriptif. Populasi dalam penelitian berjumlah 9.200 pelanggan Scarlett’s Cafe PIK yang diperoleh dari Agustus sampai Oktober 2022. Kemudian sampel menggunakan rumus Slovin, didapatkan 100 responden. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh signifikan media sosial Instagram dan word of mouth terhadap keputusan pembelian pada Scarlett’s Café PIK. Dengan adanya media sosial seperti Instagram dapat meningkatkan penjualan dan memasarkan produk dengan luas dikarenakan jaringan media sosial yang luas dan dapat menghemat biaya promosi. Dengan adanya penyebaran informasi melalui word of mouth dilakukan secara konvensional dapat menimbulkan interaksi antara konsumen satu dengan konsumen lainnya membuat konsumen lain penasaran dengan produk makanan dan minuman di Scarlett’s Café PIK. Scarlett’s Café PIK diharapkan selalu mempertahankan dan menciptakan reputasi dan citra yang baik pada persepsi konsumen baik itu dengan produk yang dijual, layanan yang diberikan, lokasi, dan aspek lain-lainnya agar timbul kesan yang positif di media sosial Instagram dan word of mouth .

Keindahan motif, keunikan cara pengerjaan, dan kualitas yang bagus membuat Kerawang atau Karawo bernilai sangat tinggi. Kewirausahaan sosial dapat memberikan dampak positif dan memberikan solusi sebagai langkah untuk memajukan Indonesia Pemasaran digital merupakan bentuk dari kegiatan promosi menggunakan platform digital yang digunakan untuk menyebarkan informasi kepada konsumen. Penggunaan berbagai platform digital untuk memasarkan dinilai efektif karena mampu menyebarkan konten yang dapat memberikan gambaran tentang produk usaha dan memiliki kemasan konten yang menarik karena terdiri dari beragam format baik teks, foto maupun video.