Universitas 45 Mataram

Local fashion companies need to adopt viral marketing techniques because digital market competition requires them to build their brand presence through natural methods. The study tests the effect of three variables which are influencer credibility message personalization and brand trust on local fashion brands' social media viral marketing operations. The study used a quantitative approach which followed an explanatory research design. The researchers conducted a survey to gather data from 210 social media users who followed local fashion brand accounts and engaged with influencer content. The research team applied multiple linear regression analysis to test the data after conducting all necessary validity reliability and classical assumption tests. The findings reveal that users who trust brands from social media platforms together with their personalized messages. The research found that people trusted influencers who displayed credibility which increased their acceptance of messages and content, and personalized messages made users more relevant to the audience while building emotional connections, and brand trust functions as the key element that drives people to support companies. The success of viral marketing in local fashion brands depends on how well they implement influencer communication strategies and personalize content and build trust with customers. The study results create strategic value for local fashion businesses by demonstrating how to develop successful and lasting social media marketing programs.

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam perekonomian nasional, namun masih menghadapi berbagai kendala, khususnya dalam pemasaran produk di era digital. Rendahnya pemanfaatan pemasaran digital menyebabkan terbatasnya jangkauan pasar dan pendapatan pelaku UMKM. Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan kemampuan pemasaran digital pelaku UMKM di Desa Dasan Baru guna mendorong peningkatan pendapatan usaha. Metode pelaksanaan kegiatan dilakukan melalui pelatihan dengan pendekatan edukatif dan partisipatif, yang meliputi pre-test, penyampaian materi, diskusi, dan post-test. Materi pelatihan mencakup strategi pemasaran digital, optimalisasi media sosial, pemasaran konten, serta analisis dan optimasi pemasaran digital. Kegiatan dilaksanakan pada 8 November 2025 dan diikuti oleh 21 peserta yang berasal dari pelaku UMKM dan anggota PKK. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta terhadap pemasaran digital yang tercermin dari hasil post-test yang lebih tinggi dibandingkan pre-test. Pelatihan ini memberikan dampak positif terhadap peningkatan pengetahuan dan kesiapan pelaku UMKM dalam memanfaatkan platform digital sebagai sarana promosi. Dengan demikian, kegiatan PKM ini berkontribusi dalam meningkatkan kapasitas pemasaran digital pelaku UMKM dan berpotensi mendorong peningkatan pendapatan secara berkelanjutan.

Dye-sensitized solar cells (DSSCs) are an environmentally friendly and inexpensive photovoltaic technology that shows great promise. This study combines natural dyes that can absorb light in various wavelength regions, such as a combination of lavender and peony dyes; safflower and butterfly pea dyes, to improve the effectiveness of DSSCs. This combination is expected to expand the range of light absorption and improve solar cell performance. The dyes were extracted from various plants and tested using UV-vis spectroscopy. Results showed that the butterfly pea-safflower and lavender-peony combinations had efficiencies of 0.124% and 0.041%, respectively, while apple blossom was only 0.0064%. The combination of natural dyes showed a relative efficiency increase of 5.2% over the baseline cell. These findings indicate that the use of natural dyes has significant potential to increase DSSC performance and become a sustainable solution for renewable energy development. The use of NaCl as an electrolyte in this study represents a preliminary demonstration; therefore, the reported efficiency cannot be directly compared with that of conventional DSSCs employing iodide/triiodide or cobalt redox couples.

This community service activity aims to improve the understanding of cooperative administrators in Selebung Madani Village regarding accounting records and the preparation of financial reports according to standards. The main problem faced is the low understanding of accounting records among administrators, especially regarding the journaling process, cooperative accounting flows, and the use of financial reports as a basis for decision-making. This activity uses an interactive lecture-based training approach and discussions, with 20 cooperative administrators and members participating in the Coaching Clinic program. Data collection instruments include observations during the training and participant responses in the discussion sessions to determine improvements in understanding. The results of the activity showed an increase in participants' knowledge of the basic concepts of cooperatives, accounting standards, and financial recording practices, from cash inflows and outflows to the preparation of financial reports. Participants were able to understand the differences between manual and digital recording and demonstrated high enthusiasm through questions and discussions. Their understanding of financial position, financial performance, and the function of financial reports also improved after the material was presented. This activity concluded that technical accounting training was effective in strengthening the competency of cooperative administrators, particularly in improving accountability and the quality of financial governance. This community service provided a practical contribution to the capacity development of village cooperatives and served as a basis for the development of sustainable training programs relevant to the administrators' needs.

Agroforestri sebagai sistem pemanfaatan lahan berkelanjutan tidak hanya merepresentasikan praktik ekologis, tetapi juga mencerminkan pandangan dunia dan nilai-nilai masyarakat lokal. Studi ini bertujuan untuk mengeksplorasi praktik agroforestri di areal perhutanan sosial/HKm Wanagiri Kabupaten Sumbawa dari perspektif ontologi, dengan menelaah cara pandang masyarakat terhadap hubungan antara manusia, tumbuhan, dan lingkungan. Metode kualitatif digunakan melalui observasi partisipatif dan wawancara mendalam terhadap para petani dan tokoh adat. Hasil penelitian menunjukkan bahwa praktik agroforestri di areal perhutanan sosial/HKm Wanagiri Kabuoaten Sumbawa berakar pada sistem pengetahuan lokal masyarakat Bali yang turun temurun dari daerah asal mereka. Etnis Bali di areal perhutanan social/HKm Wanagiri adalah pendatang dari karang asem tahun 1985 melalui program transmigran. Dalam pengelolaan hutan di areal perhutanan social/HKm Wanagiri, masyarakat Bali menekankan keharmonisan antara manusia dan alam. Pandangan ontologis masyarakat setempat mencerminkan relasionalitas yang kuat, di mana pohon dan lahan tidak hanya dilihat sebagai sumber daya, tetapi sebagai bagian dari kehidupan sosial dan spiritual. Temuan ini mengindikasikan pentingnya mempertimbangkan kerangka ontologis dalam pengembangan kebijakan agroforestri yang berkelanjutan dan kontekstual.

Kemitraan antara petani ubi kayu dan pabrik tapioka merupakan elemen kunci dalam pengembangan agribisnis di wilayah lahan kering Indonesia, karena mampu mendorong peningkatan nilai tambah dan stabilitas rantai pasok. Meskipun demikian, pola inti plasma yang selama ini diterapkan masih menunjukkan ketimpangan posisi tawar, terutama terkait pembagian keuntungan yang lebih banyak menguntungkan pihak pengolah. Studi ini berupaya mengkaji model kemitraan yang lebih adil dengan menggunakan perspektif rantai nilai dan distribusi nilai tambah, sehingga dapat menggambarkan hubungan yang lebih proporsional antara petani sebagai pemasok bahan baku dan industri sebagai pengolah.Penelitian dilakukan melalui pendekatan systematic literature review (SLR) terhadap berbagai publikasi ilmiah dan sumber terbuka terbitan 2015–2024. Analisis dilakukan secara deskriptif-analitis berdasarkan teori kemitraan agribisnis, bukti empiris, serta kebijakan terkait tata kelola dan peran koperasi. Fokus kajian diarahkan pada Kabupaten Lombok Tengah, khususnya Kecamatan Batukliang dan Batukliang Utara yang dikenal sebagai sentra produksi ubi kayu dan kawasan kerja sama dengan industri lokal.Temuan menunjukkan bahwa sebagian besar nilai tambah masih terpusat pada pihak pengolah, sedangkan petani menerima porsi yang relatif kecil. Oleh karena itu, penguatan kelembagaan koperasi, penerapan kontrak berbasis kontribusi nilai, serta pemanfaatan teknologi digital menjadi strategi penting untuk menciptakan kemitraan yang lebih adil, transparan, dan berkelanjutan. Model ini diharapkan dapat meningkatkan kesejahteraan petani dan memperbaiki struktur agribisnis ubi kayu di lahan kering Indonesia

ABSTRACTIntroduction:Hypospadias is a prevalent congenital defect of the male urethra, usually repaired using the tubularized incised plate (TIP) procedure. However, post-operative complications remain a challenge. Performing additional interventions have been proposed to reduce the risk of complications after TIP. Nonetheless, a comprehensive comparison of such interventions is limited.Methods:Systematic review and network meta-analysis (NMA) were conducted on randomized controlled trials (RCTs) that reported the efficacy of additional layers or flaps in TIP. We performed Bayesian statistics incorporating random-effects modelling. The interventions were ranked based on the surface under the cumulative ranking curve (SUCRA).Results:This NMA of 22 RCTs involved a total of 1,994 pediatric patients. Multiple interventions may potentially reduce the rate of urethrocutaneous fistula (UCF), including the double dartos flap (DDF) (SUCRA 82.61%, [risk ratio (RR): 0.104, 95% confidence interval (CI): 0.0189–0.321], absolute risk reduction (ARR): 13.74%), the tunica vaginalis flap (TVF) (SUCRA 60.19%, [RR: 0.295, 95% CI: 0.0766–0.784], ARR: 17.32%), and a combination of the tunica vaginalis with dartos fascia (TVF + SDF) (SUCRA 98.83%, [RR: 1.04 × 10−9, 95% CI: 2.02 × 10−28 - 0.102], ARR: 12%). No intervention significantly improved the secondary outcomes. Sensitivity analysis showed the robustness of the results. The model fitness and inconsistency test indicate that the findings were strong and consistent.Conclusions:This NMA found that none of the interventions were definitively superior, especially for the secondary outcomes. However, DDF was found to be most successful in reducing the rate of UCF after TIP hypospadias repair. There is a need for further research, specifically in the realm of TVF, TVF + SDF, and autologous platelet derivatives. Also, head to head comparisons between interventions are strongly recommended.

Artikel ini menyajikan dan mengevaluasi kerangka pengambilan keputusan yang memungkinkan agen otonom untuk secara dinamis memilih mekanisme yang mereka gunakan untuk mengoordinasikan kegiatan yang saling terkait dalam konteks sekolah yang berkelanjutan. Dengan mengadopsi kerangka kerja Proses Markov, mekanisme koordinasi bergeser dari yang telah ditentukan sebelumnya pada waktu desain menjadi dipilih secara adaptif oleh agen pada waktu berjalan sesuai dengan kondisi dan kebutuhan koordinasi yang berlaku. Melalui pendekatan ini, agen dapat membuat keputusan yang tepat mengenai kapan dan bagaimana berkoordinasi, serta kapan harus menanggapi permintaan koordinasi. Kerangka kerja dievaluasi secara empiris menggunakan skenario dunia grid, dan hasilnya menyoroti jenis lingkungan di mana ia paling efektif. Penelitian di masa depan direkomendasikan untuk menerapkan kerangka kerja ini ke pengaturan yang lebih kompleks dan realistis, menggabungkan metode berbasis pembelajaran untuk meningkatkan kemampuan beradaptasi di bawah ketidakpastian, dan mengevaluasi kinerja menggunakan indikator keberlanjutan yang lebih luas untuk meningkatkan relevansi praktis dan generalisasinya.

Vaname shrimp (Litopanaeus vannamei) is one of the shrimp species introduced to Indonesia. This shrimp has now become a major commodity with growing domestic and international market demand. This increase is still below global demand, so the use of marine areas for vaname shrimp farming has great potential, namely through the use of floating net cages. This study aims to analyze the effect of adding Bacillus sp. probiotic to feed on the growth and survival rate of vaname shrimp (Litopenaeus vannamei). This study was conducted from August to September 2025 in Ekas Bay, Ekas Buana Village, Jerowaru District, East Lombok Regency, West Nusa Tenggara. The research method used was an experimental method using a completely randomized design (CRD), with 5 treatmentsds, namely without probiotic bacteria administration (A), administration of Bacillus sp. probiotics at 1.5 g/kg of feed (B), administration of Bacillus sp. probiotics at 3.0 g/kg feed (C), administration of Bacillus sp. probiotic 4.5 g/kg feed (D), and administration of Bacillus sp. probiotic 6.0 g/kg feed (E). Vaname shrimp were raised in 1x1x1m floating net cages at a density of 50 shrimp/1m3 for 56 days. The parameters observed in this study included weight and length growth, survival rate, and blood profile. The results showed that the addition of Bacillus sp. probiotic bacteria to the feed had a significant effect (P<0.05) on absolute growth, specific growth rate, and survival rate, while it had no significant effect on blood profile. The administration of Bacillus sp. probiotics at 6.0 g/kg of feed resulted in the highest values for absolute weight growth (10.00±0.08 g), absolute length growth (6.85±0.07 cm), specific growth rate (3.17±0.07 %/h), and survival rate (85.33±5.03 %). The addition of Bacillus sp. probiotics has been proven to increase the growth and survival rate of vaname shrimp in floating net cages. A dosage of 6.0 g/kg of feed can be considered the optimal dosage for cultivation in the field.