Universitas Bandar Lampung

The availability of learning media is crucial for supporting the learning process , as mandated by the Indonesian Government Regulation No. 19 of 2005 concerning National Education Standards. This study aimed to determine if there were differences in perception between teachers and students regarding the availability and utilization of geography learning media in Public Senior High Schools (SMA Negeri) in Bandar Lampung City during the 2022/2023 academic year. This was a descriptive research study employing a quantitative approach. The population comprised all teachers and students of SMA Negeri in Bandar Lampung City. The sample, totaling 44 teachers and 51 students, was determined using a purposive sampling technique. Data collection methods included questionnaires, observation, and documentation. The data analysis utilized the Chi-Square Test. The results indicated that significant differences were found between teacher and student perceptions regarding the availability and utilization of 7 out of 9 media: maps, atlases, globes, pictures, graphs/charts, slides, and films/videos. Conversely, no significant difference was found for the remaining 2 media: realia and handouts. These findings highlight crucial perception gaps that should be addressed to optimize the pedagogical environment for Geography education.

The implementation of the Electronic-Based Government System (SPBE) requires civil servants, particularly Internal Government Supervisory Apparatus (APIP), to possess adequate digital competence and strong work motivation in order to support effective and accountable supervisory performance. The Metro City Inspectorate, as a regional APIP institution, still faces challenges related to digital adaptation and work motivation that affect employee performance. This study aims to analyze the effect of digital competence and work motivation on employee performance at the Metro City Inspectorate, both partially and simultaneously. A quantitative research approach was employed using a survey method involving all 52 employees of the Metro City Inspectorate. Data were collected using questionnaires and analyzed using the Structural Equation Modeling–Partial Least Square (SEM-PLS) method. The results show that digital competence has a positive and significant effect on employee performance, with a path coefficient of 0.418, a t-statistic value of 4.389, and a p-value of 0.000. Work motivation also has a positive and significant effect on employee performance, with a path coefficient of 0.512, a t-statistic value of 5.275, and a p-value of 0.000, and is identified as the most dominant variable. Simultaneously, digital competence and work motivation are able to explain 78.0% of the variation in employee performance, with an R-square value of 0.780, This result indicates that digital competence and work motivation play a very important role in determining employee performance. This study concludes that improving employee performance at the Metro City Inspectorate requires strengthening digital competence and work motivation simultaneously.

Marketing strategy is crucial for any business, whether selling goods or services. Puspa Jaya Transport, an intercity and interprovincial (AKAP) bus company, faces fluctuations in passenger numbers influenced by both internal and external factors. This study aims to analyze Puspa Jaya Transport's marketing strategy to increase ticket sales. This qualitative study used observation, interviews, and data analysis techniques, supported by a SWOT analysis and the IFAS and EFAS matrices. The results indicate that Puspa Jaya Transport is in quadrant I (growth), with strengths in service quality, punctuality, and excellent facilities, which are key strengths in utilizing digital promotional media. The recommended strategy is the SO strategy, which maximizes service quality, facilities, and digital optimization to increase ticket sales.

The Public School Bus Service in South Lampung Regency is a form of public transportation service provided by the local government to support students’ safety and mobility in accessing educational activities. This service is implemented by the Department of Transportation as part of public service delivery in the transportation sector and is provided free of charge. However, in its implementation, various issues remain that have resulted in suboptimal service quality and a declining level of public interest in utilizing the service. This study aims to analyze the factors that hinder the quality of the Public School Bus Service in South Lampung Regency and to formulate strategies for improving service quality that can be implemented by the local Department of Transportation. This research employs a qualitative approach, with data collected through interviews, observations, questionnaires, and documentation. Data analysis was conducted using a Fishbone (Ishikawa) diagram with a 5M approach to identify the root causes of service-related problems, which were subsequently analyzed using SWOT analysis as the basis for formulating service quality improvement strategies. The findings indicate that the quality of the Public School Bus Service is influenced by limitations in operational management, inadequate route coverage that has not yet reached all schools, constraints in human resources and supporting facilities, and the absence of optimal evaluation and service quality monitoring mechanisms. These constraints have contributed to the low utilization of the Public School Bus Service by the community. Based on the SWOT analysis, several service improvement strategies were formulated, focusing on strengthening service management, enhancing quality management practices, improving human resource capacity, and reinforcing coordination with relevant stakeholders. The study concludes that improving the quality of the Public School Bus Service requires integrated and sustainable service management in order to meet community needs and support effective public service delivery in South Lampung Regency.

The performance of civil servants is a key determinant of the effectiveness and success of public sector organizations in carrying out their duties and functions. In election supervisory institutions such as the Election Supervisory Board (Bawaslu), civil servant performance plays a crucial role due to the complexity of tasks, high demands for professionalism, and work pressures that arise throughout the electoral process. In practice, civil servant performance is influenced not only by individual capabilities but also by organizational factors that shape employees’ attitudes and work behavior. Several organizational factors are assumed to influence civil servant performance, including transformational leadership, work discipline, and the work environment. Transformational leadership emphasizes the ability of leaders to provide role models, motivate, and inspire subordinates to perform optimally. Work discipline reflects the level of compliance of civil servants with applicable rules, procedures, and work standards. Meanwhile, a safe, comfortable, and conducive work environment is believed to create working conditions that support employee morale and productivity. This study aims to analyze the influence of transformational leadership, work discipline, and the work environment on the performance of civil servants at the Election Supervisory Board of Pesawaran Regency, both partially and simultaneously. This research is expected to provide empirical insights into organizational factors that contribute to improving civil servant performance in regional election supervisory institutions. This research employed a quantitative approach with an explanatory research design. The population and sample consisted of all civil servants at the Election Supervisory Board of Pesawaran Regency, totaling 18 respondents, selected using a saturated sampling technique. Data were collected through structured questionnaires using a Likert scale. Data analysis was conducted using multiple linear regression with the assistance of the Statistical Package for the Social Sciences (SPSS). Prior to regression analysis, the data were tested for validity, reliability, and classical assumptions to ensure the adequacy of the research model. The results indicate that, partially, transformational leadership does not have a significant effect on civil servant performance. In contrast, work discipline and the work environment have a positive and significant effect on performance. Simultaneously, transformational leadership, work discipline, and the work environment have a significant influence on civil servant performance at the Election Supervisory Board of Pesawaran Regency. Based on these findings, it can be concluded that improving civil servant performance in the Election Supervisory Board of Pesawaran Regency is more effectively achieved through strengthening work discipline and creating a safe, comfortable, and conducive work environment.

This study aims to analyze the role of instructors’ educational backgrounds in the formation of basic competencies among Police Non-Commissioned Officer (NCO) cadets at the State Police School of the Lampung Regional Police. Variations in instructors’ educational levels, namely senior high school, bachelor’s, and master’s degrees, are assumed to influence teaching methods, guidance, and learning effectiveness. This research employed a qualitative phenomenological approach to explore the experiences of instructors and cadets. Data were collected through in-depth interviews, observation, and documentation involving ten informants, consisting of five instructors and five Police NCO cadets. The findings indicate that instructors with bachelor’s and master’s degrees tend to deliver learning materials in a more systematic and conceptual manner, while instructors with a senior high school background emphasize field experience, practical training, and the development of discipline and mental resilience. The formation of basic competencies is carried out in an integrated manner through theoretical learning, practical activities, physical training, and mental development. Determining factors of instructors’ educational background include the relevance of education to teaching subjects, service and teaching experience, instructional methods, availability of facilities and infrastructure, as well as cadets’ motivation and discipline in the national police education process

Penelitian ini bertujuan untuk menganalisis implementasi pengukuran kinerja pegawai berdasarkan Sasaran Kinerja Pegawai (SKP) di lingkungan Badan Pengawas Pemilihan Umum (Bawaslu) Provinsi Lampung. SKP merupakan instrumen manajemen kinerja aparatur sipil negara yang berfungsi untuk menilai capaian kinerja pegawai secara objektif, terukur, dan akuntabel. Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara, observasi, dan studi dokumentasi. Informan penelitian meliputi pimpinan dan pegawai di lingkungan Bawaslu Provinsi Lampung yang terlibat langsung dalam penyusunan dan penilaian SKP. Hasil penelitian menunjukkan bahwa implementasi pengukuran kinerja berbasis SKP telah dilaksanakan sesuai dengan ketentuan peraturan perundang-undangan yang berlaku. Namun demikian, masih ditemukan beberapa kendala, seperti pemahaman pegawai yang belum merata terhadap penyusunan indikator kinerja, keterbatasan sumber daya manusia, serta beban kerja yang bersifat insidental akibat dinamika tahapan pemilu. Implementasi SKP memberikan kontribusi positif terhadap peningkatan disiplin, tanggung jawab, dan capaian kinerja pegawai, meskipun optimalisasinya masih memerlukan pembinaan dan pengawasan berkelanjutan. Oleh karena itu, diperlukan peningkatan kapasitas pegawai melalui pelatihan, penguatan sistem evaluasi, serta penyesuaian indikator kinerja dengan karakteristik tugas di lingkungan Bawaslu agar pengukuran kinerja dapat berjalan lebih efektif dan berkelanjutan.

The increasing volume of cross-border trade and investment has positioned international contracts as the primary legal instrument governing global business relationships. Along with this development, the potential for contractual disputes between parties subject to different legal systems has intensified. Litigation before national courts is often considered ineffective in resolving international contract disputes because of jurisdictional constraints, lengthy procedures, and difficulties in the recognition and enforcement of judgments. Consequently, Alternative Dispute Resolution (ADR) has emerged as a more flexible and efficient mechanism within international contract law. This study aims to analyze the legal regulation of ADR in international contract law through a case study of Russia and Indonesia. This study employs normative legal research methods using statutory, conceptual, and comparative approaches. The data are derived from primary, secondary, and tertiary legal materials relevant to the regulation of ADR in both countries. The findings indicate that both Russia and Indonesia have normatively adopted international ADR principles, particularly arbitration, and are parties to the 1958 New York Convention. Nevertheless, significant differences exist in the implementation and effectiveness of ADR, influenced by the characteristics of their respective legal systems, policies, and judicial practices. This study concludes that although the normative frameworks governing ADR in Russia and Indonesia are largely aligned with international standards, further strengthening of consistent application and legal certainty is required to ensure the optimal functioning of ADR in the resolution of international contract disputes.

The beauty service industry has experienced rapid growth in recent years, particularly in specialized services such as nail art. In a highly competitive market, service quality and consumer satisfaction are considered critical factors influencing purchase decisions. This study aims to analyze the influence of service quality and consumer satisfaction on consumer purchase decisions at Glosse Nail Studio. This research employs a quantitative approach using a survey method. Data were collected from customers of Glosse Nail Studio through structured questionnaires. Service quality is measured using dimensions adapted from SERVQUAL, including tangibles, reliability, responsiveness, assurance, and empathy. Consumer satisfaction is measured based on customers’ overall evaluation of service performance, while purchase decision is assessed through indicators reflecting consumer intention and actual buying behavior. Data analysis was conducted using multiple linear regression with the assistance of SPSS software, including validity and reliability tests, classical assumption tests, t-tests, F-tests, and coefficient of determination (R²). The results indicate that service quality has a positive and significant effect on consumer purchase decisions. Furthermore, consumer satisfaction also significantly influences purchase decisions. Simultaneously, service quality and consumer satisfaction significantly affect purchase decisions, indicating that higher perceived service performance leads to greater customer satisfaction and ultimately strengthens purchasing decisions.

The rapid development of digital marketing has significantly transformed business strategies, particularly for Micro, Small, and Medium Enterprises (MSMEs). Instagram has evolved beyond a social networking platform into a strategic marketing tool equipped with analytical features such as Instagram Insight. This study aims to examine the effect of Instagram Insight utilization on consumer purchase decisions at Rumah Madu, an MSME operating in Bandar Lampung, Indonesia. This research adopts a quantitative approach using a survey method. Data were collected from 92 respondents through structured questionnaires and analyzed using SPSS version 27. The independent variable is the utilization of Instagram Insight, measured through three dimensions: follower demographic analysis, follower active time analysis, and content performance analysis. The dependent variable is consumer purchase decision. Statistical analysis includes validity and reliability testing, classical assumption tests (normality, multicollinearity, and heteroscedasticity), simple linear regression, t-test, F-test, and coefficient of determination (R²). The results suggest that Instagram Insight functions primarily as an internal strategic evaluation tool rather than a direct determinant of consumer purchasing behavior. This study contributes to the digital marketing literature by highlighting the gap between analytic tool utilization and actual consumer conversion in MSMEs. Practical implications emphasize the need for better data interpretation skills and integrated marketing strategies beyond analytics usage alone.