Universitas Muhammadiyah Tapanuli Selatan

Latar belakang: Perkembangan teknologi digital telah membawa perubahan signifikan dalam dunia bisnis, termasuk di industri perhotelan. Pemanfaatan media digital, khususnya platform media sosial, menjadi salah satu strategi utama dalam komunikasi pemasaran untuk menjangkau konsumen secara lebih luas, cepat, dan interaktif. Tujuan: Penelitian ini bertujuan untuk menganalisis strategi komunikasi pemasaran digital yang diterapkan oleh Sapa Raja Hotels Group dalam membangun citra merek (brand image) dan meningkatkan brand awareness di era digital. Metode: Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif, dengan teknik pengumpulan data melalui wawancara mendalam, observasi partisipatif, dan dokumentasi digital. Analisis data dilakukan menggunakan teknik analisis tematik untuk mengidentifikasi pola komunikasi dan efektivitas strategi digital yang diterapkan. Hasil: Hasil penelitian menunjukkan bahwa Sapa Raja Hotels Group menerapkan strategi komunikasi pemasaran digital yang konsisten melalui pemanfaatan media sosial seperti Instagram, Facebook, dan website resmi. Strategi konten yang menonjolkan visual storytelling, nilai budaya lokal, serta interaksi aktif dengan pelanggan terbukti meningkatkan keterlibatan (engagement) dan memperkuat citra merek perusahaan. Tantangan utama yang ditemukan meliputi keterbatasan sumber daya manusia di bidang digital marketing dan inkonsistensi jadwal unggahan. Kesimpulan: Secara keseluruhan, penerapan strategi komunikasi pemasaran digital oleh Sapa Raja Hotels Group terbukti efektif dalam memperkuat citra merek, meningkatkan brand awareness, dan membangun loyalitas pelanggan.

This study aims to develop and validate ASI ASLI (Aplikasi Sistem Asesmen Literasi), an online-based literacy assessment and decision-support system designed to map elementary school students’ reading competencies and support differentiated instruction aligned with the Teaching at the Right Level (TaRL) framework. This study employed a research and development (R&D) approach adapted from Borg and Gall, with the development process conducted up to the main field testing stage through large-scale implementation in primary schools in Central Lombok Regency. A total of 4,058 students in Grades III–V participated, selected using a multi-stage cluster sampling strategy across urban, coastal, and rural contexts. Data were collected through literacy assessments embedded in the ASI ASLI system, expert validation instruments, teacher response questionnaires, and classroom observations, then analyzed using a mixed-methods approach. Findings indicate that ASI ASLI demonstrates strong technical feasibility, usability, and instructional relevance. Competency mapping revealed gradual improvement across grade levels; however, a substantial proportion of students remained at the Special Intervention and Basic levels, with pronounced disparities in rural areas. These findings highlight the urgent need for differentiated, data-informed instructional interventions and targeted policy support to address foundational literacy gaps.

The rapid expansion of the Islamic finance industry has not always been accompanied by adequate Islamic economic literacy among society, creating a gap between institutional development and ethical economic awareness. Education therefore, plays a strategic role in strengthening value-based economic understanding grounded in Islamic principles. This study aims to analyze how education contributes to the development of Islamic economic literacy and how such literacy shapes ethical economic awareness that supports inclusive development. This research adopts an interpretivist–constructivist paradigm using a qualitative multi-site design conducted in three Islamic-based educational institutions implementing Islamic economics in their curriculum. Data were collected from eighteen participants, consisting of educators, students, and curriculum managers through in-depth interviews, classroom observations, and document analysis. The data were analyzed using a constructivist thematic approach to explore the process of value internalization within pedagogical interactions. The findings reveal a sequential pathway in which value-based pedagogical interaction fosters multidimensional Islamic economic literacy encompassing cognitive, affective, and normative dimensions. This literacy subsequently develops ethical economic awareness characterized by moral reasoning, critical evaluation of interest-based financial practices, and a commitment to justice-oriented economic behavior. Furthermore, ethical awareness encourages an inclusive economic orientation reflected in support for cooperative models, profit-sharing practices, and community-based economic initiatives. The study proposes a conceptual framework linking educational meaning-making processes, Islamic economic literacy, ethical consciousness, and inclusive development. These findings highlight the importance of dialogical, reflective, and context-based learning approaches in Islamic economic education to move beyond informational teaching toward value-driven learning that promotes socially responsible economic behavior.

The increase in waste production, along with population growth, is filling landfills. Organic waste leachate formation. Leachate management is crucial because it can pollute soil, surface water, and groundwater. Waste is the solid remains of human activities and natural processes. Waste will be processed at the final processing site. Waste produces leachate due to decomposition and rainwater infiltration. Leachate testing requires laboratory analysis. Analysis can be done by measuring the physical and chemical parameters contained in leachate. Response Surface Methodology (RSM) is a statistical method for analysing data. This study determines the correlation between the main pollutant parameters, Temperature, pH, total suspended solids (TSS), and COD at the final treatment site. Data were collected from several sampling points over a period, and statistical analyses, including Pearson correlation and regression, were used to assess the relationship. The results showed a significant positive correlation with COD. The COD coefficient of determination (R-squared) of 66.74% was found to be quite high for all functional relationships, and mathematical models have been obtained. Contribution to Sustainable Development Goals (SDGs):SDG 6: Clean Water and SanitationSDG 11: Sustainable Cities and Communities

Penelitian ini dilatarbelakangi oleh penerapan Kurikulum Merdeka Belajar sebagai kebijakan pemerintah untuk meningkatkan kualitas pembelajaran yang berpusat pada peserta didik. Dalam pelaksanaannya di SD Negeri 01 Pinoh Utara, guru masih menghadapi berbagai tantangan, seperti perbedaan pemahaman terhadap konsep kurikulum, kesulitan dalam penyusunan modul ajar mandiri, pelaksanaan asesmen holistik, serta keterbatasan sarana dan prasarana pendukung. Kondisi tersebut menunjukkan urgensi penelitian ini, karena persepsi guru sebagai pelaksana utama kurikulum sangat menentukan keberhasilan implementasi kebijakan di tingkat sekolah. Penelitian ini bertujuan untuk menganalisis persepsi guru terhadap penerapan Kurikulum Merdeka Belajar di SD Negeri 01 Pinoh Utara serta mengidentifikasi kendala yang dihadapi dalam implementasinya. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan studi kasus. Data primer diperoleh melalui wawancara mendalam dengan guru, observasi proses pembelajaran, dan dokumentasi perangkat ajar, sedangkan data sekunder diperoleh dari regulasi pendidikan dan kajian literatur yang relevan. Data dianalisis secara deskriptif kualitatif dengan mengidentifikasi tema-tema utama yang muncul dari pengalaman guru. Hasil penelitian menunjukkan bahwa guru memiliki pemahaman yang cukup baik terhadap prinsip dasar Kurikulum Merdeka Belajar dan mulai menerapkan pembelajaran yang berpusat pada siswa. Namun, masih ditemukan kendala dalam penyusunan perangkat ajar dan keterbatasan fasilitas. Penelitian ini menyimpulkan bahwa diperlukan pelatihan berkelanjutan dan pendampingan teknis untuk mengoptimalkan implementasi Kurikulum Merdeka Belajar

Pola lengan merupakan aspek penting dalam pembuatan busana karena berpengaruh terhadap kenyamanan pengguna. Namun, pembelajaran pola lengan sering kali dianggap sulit oleh siswa sehingga memerlukan media yang menarik dan mudah dipahami. Penelitian ini bertujuan mengembangkan media pembelajaran berupa booklet tentang macam-macam pola lengan pada siswa kelas XI SMK Swasta Citra Harapan serta mengetahui kelayakannya sebagai sumber belajar. Penelitian menggunakan model pengembangan 4D (Define, Design, Develop, dan Disseminate). Subjek penelitian meliputi dua ahli materi, dua ahli media, dua guru mata pelajaran Desain Produksi Busana, dan 25 siswa. Hasil validasi ahli materi memperoleh rata-rata 91,5% dan ahli media 97,5% dengan kategori sangat layak. Uji coba kepada siswa menunjukkan rata-rata 96,9% dengan respon sangat positif. Dengan demikian, media booklet dinyatakan sangat layak digunakan sebagai media pembelajaran yang membantu siswa memahami macam-macam pola lengan secara menarik dan mandiri.

This observation, entitled "Implementation of Character Values in Schools: An Observational Study of Students at Batarende Wolosambi Junior High School." The purpose of this observation was to analyze how character values such as discipline, responsibility, cooperation, and honesty are implemented in the school environment. This observation used a qualitative observation design. Data collection methods used were observation, interviews, and documentation. The results of the observation indicate that Batarende Wolosambi Junior High School implements character values in schools, including: 1) Integration into learning; 2) Daily habits at school; 3) Extracurricular activities as a vehicle for character development; 4) School programs for character strengthening. This observation contributes to the development of character value implementation in the observational study of Batarende Junior High School students. This can be seen based on the observation results and supported by documentation obtained during the observation

This study investigates the factors contributing to low student activeness in Grade 5 at SDN 05 Muara Ilai in the Integrated Natural and Social Sciences (IPAS) subject. The research aims to identify and analyze the internal and external factors that influence students’ participation during classroom learning. A qualitative approach with a case study design was employed to gain an in-depth understanding of the phenomenon. Data were collected through classroom observations, interviews, and documentation involving the class teacher, the student’s seatmate, and the previous class teacher. The findings reveal that low student activeness is caused by the interaction of multiple factors. Internal factors include biological conditions, particularly health-related issues, which significantly affect students’ physical readiness, concentration, and energy levels. These biological factors are closely linked to psychological aspects such as low motivation, lack of self-confidence, emotional withdrawal, and cognitive difficulties in maintaining focus and processing information. External factors also contribute to the problem, including limited parental support, unfavorable home learning environments, inadequate school facilities, limited health services, and teacher-centered instructional methods dominated by lectures. Socio-cultural influences, such as peer interaction patterns and limited social support regarding health awareness, further affect student participation. In conclusion, low student activeness in IPAS learning arises from the complex interaction of internal and external conditions. Improving student engagement requires integrated efforts addressing health, learning environments, and social support systems.

This article examines how adaptive leadership practices enacted by Indonesian school principals contribute to improving education quality within the implementation of Kurikulum Merdeka. Kurikulum Merdeka is a national curriculum reform that grants schools and teachers greater flexibility to design learning, emphasizes essential content, and promotes project-based learning to strengthen the Profil Pelajar Pancasila. Anchored in adaptive leadership theory, the study employs a qualitative phenomenological approach to explore principals’ lived experiences in navigating complex curricular changes, resource constraints, and heterogeneous learner needs. Data are conceptualized as in-depth narratives from principals, vice-principals, and senior teachers in basic education settings implementing Kurikulum Merdeka. Thematic analysis, informed by Miles and Huberman’s interactive model, generates an integrative model comprising four dimensions of adaptive principal leadership: diagnosing contextual and curricular challenges, orchestrating teacher learning, reconfiguring school structures and resources, and cultivating collaborative learning communities. These practices align with prior Indonesian evidence that principal leadership significantly shapes teacher quality, instructional practices, and school effectiveness. The article concludes with theoretical and practical implications for leadership preparation, district support, and policy design to strengthen adaptive capacity of school leaders under Kurikulum Merdeka.

This study applies an integrated multi-media approach (river water–sediment–shallow groundwater) to assess heavy metal contamination (Pb, Cu, Cd, Fe, and Hg) along the Batang Ayumi River within the influence zone of the active Batu Bola landfill, a setting rarely evaluated in an integrated manner. Samples were collected from four stations (upstream control to downstream) and analyzed using atomic absorption spectrophotometry (AAS). Fe and Pb emerged as the most responsive indicators of landfill influence: Fe increased downstream and was reflected by accumulation in sediments, while Pb showed greater mobility in river water and nearby wells, suggesting transfer from surface transport to shallow groundwater. Cu peaked upstream, whereas Cd and Hg were relatively stable but detectable across media. Although concentrations remained below applicable standards, the spatial patterns indicate persistent environmental pressure that could intensify without improved controls. By integrating evidence across water, sediment, and groundwater, this study clarifies plausible heavy-metal migration pathways from landfill leachate—surface-water transport, sediment retention, and infiltration toward shallow aquifers—supporting targeted leachate management and long-term multi-media monitoring.