Universitas Paramadina

The halal cosmetics industry has experienced significant growth alongside increasing awareness among Muslim consumers of products that are safe and compliant with religious values. However, empirical findings on the influence of knowledge and religiosity on attitudes and purchase intention toward halal cosmetics remain fragmented and inconsistent. Therefore, this study aims to systematically synthesize research trends, dominant findings, and empirical evidence regarding the relationships among knowledge, religiosity, attitude, and purchase intention in the context of halal cosmetics. A Systematic Literature Review (SLR) was conducted on 25 scholarly articles selected based on predefined inclusion criteria and analyzed using the PRISMA framework. The review focuses on research trends, dominant variables, methodological approaches, and the mechanisms linking the studied constructs. The findings indicate that religiosity is the most consistent determinant influencing consumer attitudes and purchase intention toward halal cosmetics, whereas the effect of halal knowledge varies depending on consumers’ halal literacy and risk perception. Moreover, consumer attitude plays a crucial mediating role between knowledge, religiosity, and purchase intention. Overall, this study highlights the central role of attitude in explaining halal cosmetics purchase intention and provides theoretical and practical implications for the development of the halal cosmetics industry.

Drug addiction recovery is not simply quitting substance use but a process of self-transformation that includes changes in social identity, internal motivation, and interpersonal relationships. This study aims to explore the subjective experiences of individuals in active recovery in DKI Jakarta. The approach used is qualitative with the Interpretative Phenomenological Analysis (IPA) method. Participants consisted of three informants, namely one adult drug addict (D-43) who had been in active recovery for 8 years, living with HIV, and involved in a support community; one family member (M-69); as well as two peer counselors (BM-48 and R-45). Data were collected through semi-structured interviews and field notes, then analyzed through repeated reading, theme development, and interpretation of meaning in a psychosocial context. The results of the study identified five main themes: (1) addiction as a chronic disease recurrence, (2) identity reconstruction through social roles, (3) community as a safe space and space of meaning, (4) crucial dynamics in active recovery, and (5) recovery capital. Recovery is interpreted as a non-linear process that requires awareness of the risk of recurrence and the formation of a new identity through social contribution. This process is influenced by internal factors such as willingness, honesty, and commitment, as well as external factors such as family support, economic stability, and access to health services. The findings confirm that the sustainability of recovery depends not only on individual motivation but also on the availability of recovery capital that supports holistic, sustainable, and relational self-transformation.

Nonprofit organizational communication functions not merely as a means of information dissemination, but as an ethical practice that constructs meaning, values, and social relationships with the public. This article examines the implementation of value-informed communication in nonprofit campaigns through a case study of the Persatuan Orang Tua Anak dengan Down Syndrome (POTADS) Foundation in Indonesia. Employing a qualitative case study approach, data were collected from organizational documents, social media campaign content, and documentation of public activities. The theoretical framework integrates value-informed communication, participatory communication, legitimacy theory, and organizational identity. The findings indicate that POTADS consistently embeds values of social inclusion, equality, empathy, and empowerment into its communication messages, symbols, and participatory practices. These values are not merely articulated symbolically but are enacted through concrete and community-engaged programs. The novelty of this study lies in positioning values as the normative foundation that informs and guides nonprofit communication practices, rather than treating values as instrumental messaging tools, particularly within disability advocacy contexts. The study demonstrates that value-based communication contributes significantly to organizational legitimacy, public trust, and sustainable social attitudinal change toward individuals with Down Syndrome.

This study examines the effects of employee training (X1) and employee engagement (X2) on employee performance (Y) at Taruna Bhakti vocational senior high school in Depok City. A quantitative research approach was employed, involving two independent variables and one dependent variable. Data were collected using a structured questionnaire distributed through the Google Forms platform to the 51 study respondents, representing the total number of employees. The data were analyzed using SPSS software (version 31) and SmartPLS, with responses measured on a five-point Likert scale. The empirical results confirm that employee training and employee engagement serve as significant positive predictors of employee performance. The findings indicate that training initiatives enhance teachers’ pedagogical, technical, and interpersonal competencies, while high levels of engagement strengthen vigor, dedication, and proactive involvement in professional roles.

This study examines the influence of competency and employee engagement on employee performance in public sector institutions in Indonesia. The research is motivated by persistent performance disparities within public sector organizations, which are frequently linked to misalignment between employee competency and job demands, as well as insufficient levels of employee engagement. The study aims to analyze the direct effects of competency and employee engagement on employee performance and to investigate the mediating role of employee engagement in the competency–performance relationship. A quantitative explanatory approach was employed, involving 105 employees from a public-sector institution selected via simple random sampling. Data were collected using a structured questionnaire with a five-point Likert scale measuring competency, employee engagement, and employee performance. Path analysis was used to test the hypothesized relationships among variables. The results reveal that competency has a positive and significant effect on employee performance, employee engagement has a positive and significant effect on employee performance, and employee engagement significantly mediates the relationship between competency and employee performance. These findings underscore the importance of integrating competency development and employee engagement strategies to enhance performance and organizational effectiveness in public sector institutions.

Perkembangan media sosial telah mengubah cara konsumen mencari informasi, khususnya dalam industri kecantikan yang semakin kompetitif. Konsumen kini lebih mengandalkan ulasan figur publik seperti celebrity endorser dan beauty vlogger dalam menilai produk skincare, termasuk Skintific yang popularitasnya meningkat melalui konten review digital. Fenomena ini menunjukkan bahwa kredibilitas dan kedekatan figur publik memiliki pengaruh penting dalam membentuk persepsi serta minat beli konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh Celebrity Endorser dan Beauty Vlogger terhadap Minat Beli konsumen produk Skintific. Metode penelitian menggunakan deskriptif kuantitatif dengan teknik purposive sampling, melibatkan 150 responden yang dikumpulkan melalui Google Form. Analisis data dilakukan menggunakan Partial Least Square (PLS) dengan software SmartPLS 4.1.0.0. Hasil penelitian menunjukkan bahwa kedua variabel berpengaruh positif dan signifikan terhadap Minat Beli, dengan Beauty Vlogger sebagai faktor yang paling dominan. Nilai R-square sebesar 0,752 mengindikasikan bahwa kedua variabel mampu menjelaskan 75,2% variasi Minat Beli konsumen. Temuan ini menegaskan bahwa konten yang autentik dan informatif dari figur publik berperan penting dalam menarik minat konsumen di era digital.

Penelitian ini mengambil judul "Eksploitasi Seksualitas Perempuan dalam Film (Analisis Semiotika Eksploitasi Seksualitas Tokoh "Srintil" dalam Film Sang Penari)". Penelitian ini dilakukan untuk mengetahui makna eksploitasi seksualitas perempuan dalam film Sang Penari. Metode analisis yang digunakan dalam penelitian ini adalah metode analisis semiotik, khususnya analisis Roland Barthes. Sedangkan untuk metode pengumpulan data dilakukan dengan cara observasi isi film dan juga studi literatur yang berkaitan dengan eksploitasi seksualitas perempuan. Hasil yang diperoleh dari penelitian ini adalah film Sang Penari merupakan film yang menggambarkan perjalanan hidup seorang perempuan untuk menjadi ronggeng seutuhnya. Pemaknaan terhadap eksploitasi seksualitas perempuan, khususnya Srintil sebagai tokoh utama dalam film Sang Penari dilakukan dengan dua cara yaitu pemaknaan secara denotasi dan pemaknaan secara konotasi. Secara denotasi eksplotasi seksualitas dalam film Sang Penari menggambarkan apa yang sebenarnya terjadi melalui gambaran adegan yang ditampilkan, angle, bahasa verbal yang digunakan dan juga busana yang dikenakan tokoh utama. Sedangkan secara konotasi, adegan, angle, bahasa verbal dan busana yang dikenakan tokoh utama menghadirkan makna mengenai eksploitasi seksual yang diterima tokoh utama perempuan secara tersirat. Eksploitasi seksual yang diterima tokoh utama terjadi secara fisik dan nonfisik. Secara fisik, film Sang Penari memperlihatkan bagian tubuh Srintil, ekspresi, dan gesture. Sedangkan secara nonfisik diperlihatkan perasaan tertekan yang dialami Srintil karena harus melayani nafsu birahi laki-laki. Dalam film tersebut juga hadir mitos sebagai produk budaya yang tersebar dari mulut ke mulut dan juga menjadi alasan untuk hadirnya eksploitasi seksual tokoh Srintil karena berbagai prosesi yang harus dijalani tokoh utama tersebut berasal dari mitos yang tumbuh di masyarakat.

Penelitian ini mengkaji krisis komunikasi PT Pertamina akibat dugaan pengoplosan Pertamax pada 2025 yang menggemparkan publik. Kontroversi ini bermula dari laporan masyarakat dan viral di media sosial, memicu kekecewaan luas karena kualitas bahan bakar dianggap tidak sesuai dengan harga premium. Krisis ini tidak hanya merusak reputasi perusahaan, tetapi juga menimbulkan kekhawatiran terhadap ketahanan energi nasional. Metode penelitian menggunakan pendekatan deskriptif kualitatif dengan pengumpulan data melalui observasi respons publik dan media, analisis dokumentasi resmi, serta pemberitaan terkini. Data dianalisis menggunakan kerangka teoritis Situational Crisis Communication Theory (SCCT) dan Image Restoration Theory (IRT) untuk mengevaluasi efektivitas strategi komunikasi krisis perusahaan. Hasil penelitian menunjukkan bahwa respons Pertamina cenderung reaktif, teknokratis, dan kurang menyentuh dimensi emosional masyarakat. Perusahaan gagal menerapkan strategi "rebuild" yang sesuai untuk krisis dalam kategori preventable cluster menurut SCCT. Alih-alih membangun kepercayaan, perusahaan lebih mengandalkan penjelasan teknis tanpa empati atau klarifikasi moral yang mendalam. Akibatnya, publik merasa transparansi dan akuntabilitas belum cukup terlihat, sehingga kepercayaan terhadap organisasi terus merosot. Diskusi penelitian menekankan pentingnya pendekatan komunikasi krisis yang mengintegrasikan transparansi, empati, dan partisipasi publik, terutama di era digital yang mengutamakan kecepatan dan akuntabilitas. Disimpulkan bahwa pemulihan citra tidak hanya bergantung pada ketepatan waktu dan data, tetapi juga pada kemampuan organisasi untuk membangun hubungan yang autentik dan penuh tanggung jawab dengan publik. Oleh karena itu, transformasi budaya komunikasi perusahaan dengan fondasi kepekaan sosial dan etika menjadi kebutuhan mendesak.

Pelatihan konten kreatif berbasis personal branding dan visual identity dilaksanakan sebagai program pengabdian masyarakat di SMK Negeri 45 Jakarta dengan tujuan meningkatkan kompetensi produksi konten digital siswa. Kegiatan ini melibatkan 36 siswa kelas XII jurusan Produksi Siaran Program Televisi (PSPT) dan dilaksanakan melalui lokakarya interaktif, praktik langsung, serta kompetisi pembuatan konten berbasis proyek. Evaluasi program menggunakan pendekatan deskriptif kualitatif dan kuantitatif melalui observasi, penilaian karya, kuesioner, wawancara, serta umpan balik peserta. Hasil evaluasi menunjukkan bahwa mayoritas peserta (sekitar 75–83%) menyatakan sangat setuju terhadap relevansi materi, kejelasan penyampaian, dan manfaat pelatihan, tanpa adanya respon negatif. Secara kualitatif, pelatihan ini meningkatkan kepercayaan diri, pemahaman strategi personal branding, serta orientasi karier siswa di bidang industri kreatif digital, sementara pemanfaatan karya siswa pada media sosial sekolah turut berkontribusi dalam memperkuat citra digital institusi. Program ini menunjukkan bahwa pelatihan konten kreatif berbasis partisipatif dan experiential learning efektif dalam mendukung pemberdayaan digital siswa pendidikan vokasi.

This study analyzes how communication affects employee engagement through job satisfaction in small businesses in Jakarta. Quantitative techniques using the SmartPLS 4.0 application were applied in this study. Data was obtained from an online survey given to 150 people working in various small businesses in Jakarta. The findings show that good communication helps increase job satisfaction and employee engagement levels. In addition, job satisfaction itself helps increase employee engagement. This study also found that job satisfaction acts as an intermediary step between communication and employee engagement, meaning that communication helps increase job satisfaction, which in turn helps increase engagement. Overall, this study shows that clear communication is key to making employees happier and more engaged. By improving communication within their companies, small businesses in Jakarta can build a better, more productive, and more focused work environment.