Universitatea Ioan Slavici

<p dir="ltr"><span>The relationship between banks and their customers, especially corporate clients, plays a crucial role in financial stability and business growth. This paper explores the importance of understanding customer behaviour, the benefits of banking services, and corporate decision-making in financial transactions. By incorporating established marketing and service theories (Kotler & Keller, 2016; Zeithaml, Bitner & Gremler, 2018), the study highlights factors that influence banking relationships, corporate customer needs, and decision-making units. Additionally, it discusses the role of strategic partnerships and long-term banking commitments (Grönroos, 2007) in enhancing customer retention and financial performance. The findings demonstrate that a deeper understanding of corporate banking behaviour leads to better financial service offerings and improved customer satisfaction.</span></p><div><span><br /></span></div>

<p dir="ltr"><span>This study examines the promotional strategies employed in the tourism industry, with a focus on Deta Thermal Spa as a case study. The paper highlights the impact of marketing efforts in revitalizing businesses post-pandemic and emphasizes the importance of both online and offline promotional techniques. The study explores how targeted marketing strategies, including physical advertising, social media presence, and digital marketing, have influenced customer engagement and business growth. The findings suggest that a balanced combination of online and offline marketing strategies is essential for sustained success in the tourism sector.</span></p>

Interest in research connected to information disorders has grown considerably in recent years. The phrase “information disorders” refers to three different notions: dis-, mis-, and malinformation. It is difficult to pin down this new and dynamic phenomenon of informational disruption and to assess its impact on society. Therefore, we conducted a bibliometric analysis on the complexity of information disorders using the Web of Science Core Collection database from 1975 to June 2021. We analyzed 8964 papers with the goal to have an overall picture of the topic, clarify the knowledge framework of research in this field, examine the development dynamics, identify future research directions and increase the understanding of the research on information disorders. The following are our main findings: the number of publications, authors, and journals has increased; research on information disorders has earned considerable attention in multiple academic fields; there are more and more works written in collaboration by scholars from different parts and cultures of the world. This paper makes important contributions to the literature, not only by providing researchers and practitioners with a coherent and perceptible intellectual basis to find answers, but also by bringing valuable insights for further investigation and future research directions.

BackgroundCardiovascular disease (CVD) is the main cause of morbidity and mortality worldwide, but it also is highly preventable. The prevention rate mainly depends on the patients’ readiness to follow recommendations and the state’s capacity to support patients. Our study aims to show that proper primary care can decrease the CVD-related morbidity rate and increase the economic efficiency of the healthcare system.Since their admission to the European Union (EU), the Eastern European countries have been in a quest to achieve the Western European standards of living. As a representative Eastern European country, Romania implemented the same strategies as the rest of Eastern Europe, reflected in the health status and lifestyle of its inhabitants. Thus, a valid health policy implemented in Romania should be valid for the rest of the Eastern European countries.MethodsBased on the data collected during the EUROASPIRE III Romania Follow Up study, the potential costs of healthcare were estimated for various cases over a 10-year time period. The total costs were split into patient-supported costs and state-supported costs. The state-supported costs were used to deduce the rate of patients with severe CVD that can be treated yearly. A statistical model for the evolution of this rate was computed based on the readiness of the patients to comply with proper primary care treatment.ResultsWe demonstrate that for patients ignoring the risks, a severe CVD has disadvantageous economic consequences, leading to increased healthcare expenses and even poverty. In contrast, performing appropriate prevention activities result in a decrease of the expenses allocated to a (eventual) CVD. In the long-term, the number of patients with severe CVD that can be treated increases as the number of patients receiving proper primary care increases.ConclusionsProper primary care can not only decrease the risk of major CVD but also decrease the healthcare costs and increase the number of patients that can be treated. Most importantly, the health standards of the EU can be achieved more rapidly when primary care is delivered appropriately.JELI18, H51