Universitatea Slavonă din Moldova

The discourse analysis lens applying frames as a research method is provided by cognitive pragmatics. We analyze the evolution of the frame concept of discursive event with application to political discourse: problem, conflict, scandal, activism, social movement. Frames, mental structures, involving selection and salience, but also omission, obscuring, called "interpretive packages", configure our perception of events. Discourse event frames contain schematized elements with preferred grammatical structures, style, cultural usage but also stereotypes, ideology, propaganda. We present a case study on frame alignment strategies applied to a political movement. The diffusion of frames according to the cascading network activation model brings us a considerable contribution to the understanding of denigration and deformation campaigns. In order to illustrate the dimensions and evolution of a frame, we studied the concept of militancy ‒ action-oriented, mobilization, deconspiracy of injustice.

Scientific publications are migrating to the digital environment. This phenomenon is characterized by universal norms determined by specifics of the global context ensuring open access to scientific publications. To investigate these norms in this article the ideal type method is applied, and the research data are extracted with the on-line search engine Google Books Ngram Viewer. The results obtained are: a) the study of dynamics of open science is a priority concerning the topics of open access and license of using open information; b) in the area of open science, the importance of studying the forms of access to pre-published works is prioritized; c) “the green access” is the most investigated model of the open access to scientific publications. The publication of scientific results in open access requires regular adjustment to the global norms of open science.

The process of obtaining iron ore at ore-dressing plant is a continuous process, so equipment failure at any stage leads to equipment downtime at all other stages. In this case, temporary shipment to the warehouse and from the warehouse of semi-finished raw materials leads to an increase in cost and a decrease in the quality of raw materials. These problems determined the purpose and objectives of the study of the possibilities of using a geographic information system to control moving objects in the main mine of the ore-dressing plant based on the system of automatic positioning using GPS or GPS/AVL (Automatic Vehicle Location). Based on satellite data, it is possible to generate various types of reports that allow to better control the situation - to analyze the qualitative and quantitative side of the ore mining process in quarries, to simulate the situation in order to avoid loss of working time. The basis of the study determined the economic effect of the introduction of GPS navigation in the main mine of the plant.

The article substantiates the relevance of neuromarketing studies based on an understanding of the basic functional mechanisms of the consumer's nervous system. Such studies include high-precision hardware testing of unconscious human responses to audio-visual or any other stimulus. Neuromarketing is considered as a symbiosis of separate disciplines: psychology and psychophysiology, traditional marketing and economics, neurobiology, econometrics, etc. In the work comparison with traditional marketing researches on such parameters as: objectivity of an estimation of results received during researches is made; also effectiveness of application in practices was investigated; sample for the study is selected; cost of research and interpretation of results are determined. The foreign experience of using neuromarketing technologies and behavioural economics on the example of such organizations as Singapore Airlines, Nike, Starbucks, automotive companies, universities, etc. was studied. Comparison with the Russian level of development of innovative marketing is made. Recommendations are given on the introduction of neuromarketing in the Russian automotive industry using the example of AvtoVAZ. The efficiency and value of carrying out neuromarketing research in the enterprise and the possible economic effect are calculated. The main tasks of modern higher education are marked and innovations in the learning process are proposed.