Ventura County Library

PurposeThe purpose of this paper is to assess individualized and team coaching as a tool for empowering library employees to respond to the constantly changing needs of customers.Design/methodology/approachThe paper documents a variety of strategic models and approaches to coaching that can be adapted for practical implementation with the aim of promoting positive change in employee skills and behaviors.FindingsTo remain competitive libraries must cultivate intrinsically motivated, high‐performance employees inspired by a culture that puts people first. Coaching is a methodology that can generate passion for the organizational vision and goals.Research limitations/implicationsAnalysis of the theoretical premise for implementing a coaching program at the public library branch level is largely derived from referenced literature from the corporate domain. Evaluation of coaching goals should be conducted using qualitative and quantitative research methods decided upon during strategic planning for the coaching program.Originality/valueThe paper highlights that coaching has a multiplicity of benefits that address a renewed sense of urgency for library staff development, retention and succession management.