Vertiver (India)

Abstract The term corporate social responsibility (CSR) is not new as it has its root in the past, but now it becomes more complicated today. It has been observed that CSR is the building block of social capital and globalisation is the main factor which has forced the market and business to interact with the people either they are from their own place or from different part of the country. At the time of interaction, people interact with the differences of their cultures, beliefs and they have different hopes from the companies and its place in society. This reality of interaction with many differences provides us a direction to explore the cross-cultural variations and to know how it helps in creating the social responsibility policy by the government in different countries and its implementation by business people, employees and other stakeholders. This theoretical review is aimed to explore the role of institutionalisation theory for increasing the social capital and ensuring positive CSR practices in cross-cultural scenario.

Abstract India is a country of socio-cultural diversity. Every society and culture existing in India is full of values, ethics and morality regarding good deeds. The exhaustive survey of corporate social responsibility (CSR) literatures from Indian philosophical perspectives observes many studies based on the socio-cultural and religious aspects. It has been observed all these philosophical views and concepts covering socio-cultural and religious backgrounds have received attention in the field of CSR. It is observed that almost all views have been fully explored in the context of CSR. Therefore this chapter tries to detect the drivers of CSR with all these philosophies prevalent in the culture of Indian society. This study utilises the hermeneutics, a qualitative research methodology which involves an in-depth study, critical analysis, thoughtful understanding and explanatory interpretation of the concepts of CSR originated from diversified Indian society and culture. In a nutshell, from these viewpoints and philosophies of different cultures, CSR is seen from an inside-out perspective.