Walsh College

As cyber threats become increasingly sophisticated, human factors remain one of the most exploited vulnerabilities in security breaches, particularly in the context of Advanced Persistent Threats (APTs). Traditional cybersecurity approaches focus on technological defenses, yet they often overlook the cognitive biases, social engineering tactics, and decision-making errors that adversaries exploit. This review explores the integration of behavioral science with CTI as a strategic approach to counter APTs and mitigate human-enabled security breaches. By examining cognitive vulnerabilities, psychological manipulation techniques, and behavior-based interventions, this study highlights the need for adaptive security frameworks that incorporate human-centric defenses. Additionally, the role of artificial intelligence and machine learning in enhancing behavior-based threat detection and response is discussed. The review further addresses challenges in integrating behavioral insights with CTI, ethical considerations, and emerging advancements in human-centric cybersecurity models. Ultimately, this paper advocates for a multidisciplinary approach that combines behavioral science and CTI to develop proactive, intelligence-driven security strategies capable of addressing the evolving cyber threat landscape.

The usage of dedicated short‐range communication, vehicular ad hoc network (VANET) significantly increases the security of stakeholders and improves the efficacy of the intelligent transportation system. It supports multifarious applications to make transportation convenient through routing of the messages. Changing the topological scenario, high acceleration of vehicles and intermittent communication result in the reduction of successful packet transmission and overhead. To overcome such constraints, a new routing protocol for the city environment named ant colony optimisation and intersection‐based routing (ACO–IBR) is proposed. The key objective is to identify the necessity of intersection oriented routing and selection of the route as a task of optimisation. It uses a new metric called intersection rating and a greedy approach to forward a packet through the intersection to minimise the time required to discover the route. The efforts have been made to calculate intersection rating using three parameters such as the distance between vehicles, travel direction and the time taken to reach the intersection. The performance of ACO–IBR is determined by overhead, packet delivery ratio, delay and throughput. The results are compared with the standard protocols such as greedy perimeter stateless routing, intersection‐based routing, AntHocNet and zone routing protocol. On the basis of extensive simulation, experimental results show that the ACO–IBR minimises routing overhead and improves the packet delivery ratio.

Abstract Research purpose. The study of marketing a lifestyle offering involves allowing brands from different categories to collaborate in giving, essentially, a new offering as a bundle to consumers. This is particularly important for brands operating in segments that have a significant loyalty or in segments that have become or are becoming commodities. A lifestyle offering can span categories and address latent consumer attitudes such as aspiration and convenience. Lifestyle bundles were introduced as a “way of life that individuals express by choosing to allocate their time and personal resources to a single package of two or more goods or services that they believe represent their current or desired way of life” (Levens, 2010). The initial research on lifestyle bundles was contextualized through a bundled multi-category luxury offering, targeting affluent consumers, which was built on the concepts of luxury marketing, bundling and the needs, attitudes and behaviours of affluent consumers. The bundle items include a home, a vehicle and a vacation club. This paper revisits the original work on this topic and explores ways to enhance interest in the underlying bundle proposition. Design / Methodology / Approach. The methodology to explore enhancements to the lifestyle bundles involved re-analyzing the data cube used to develop the inaugural lifestyle bundle research (Levens, 2010). The data cube was mined to identify individual preferences to increase consumer interest in the original concept. The underlying argument is that adjusting the lifestyle bundle items may increase consumer interest in the overall concept. The analysis presented in this paper was completed through statistical description using SPSS software. Findings. The initial concept evaluation identified a non-trivial level of interest in the lifestyle bundle consisting of a home, a vehicle and a vacation club. This paper identifies modifications to the bundles that would increase consumer interest among rejecters and supporters of the lifestyle bundle concept. While novelty was acknowledged as a reason for consumer interest, it was clear that utility derived from convenience and lifestyle expression was the basis for many consumers supporting the concept. Concept rejecters also noted these attributes as influencing their opinions. Elimination of the vacation club offer from the lifestyle bundle would have the greatest impact on increasing rejection. Adding home and vehicle insurance to the lifestyle bundle would have the greatest impact on enhancing the value proposition for concept supporters. Originality / Value / Practical implications. Lifestyle bundles are a novel approach for marketers to differentiate their products and create new opportunities among consumers who might have not previously considered their products or services. Enhancing the lifestyle bundle offer can only increase those opportunities.

Career management and human resource development that focus on developing long-term capabilities within the organization are crucial to build core competencies and competitive advantage in a global environment. This chapter examines career management and human resource development factors of global competencies in management and leadership. Recent trends and research indicate that successful career management systems utilize organizational practices, processes, and people with capabilities for proactive decision making, information sharing, analysis, critical thinking, problem solving, teamwork, and innovation. Career management in a fast-changing environment must include continuous learning, cross-cultural and social understanding, communication skills, ability to differentiate and integrate information, tolerance for uncertainty and ambiguity, positive attitude, and openness to learning new things. Human resource development in a global economy should include global understanding and competencies necessary for managing a global workforce. The author discusses trends and best practices of 21st century leadership for developing capabilities for competitive advantage through human resources.

is frequently involved with litigation support matters involving fraud examinations, divorce, and professional malpractice. He additionally specializes in providing comprehensive risk assessments, focusing on the evaluation of operating effectiveness of business processes and the internal control structure and the development of recommendations for improvement. In many cases, these services were provided to companies where basic internal control lapses had led to fi nancial reporting and operational issues. He has performed forensic examinations of numerous business arrangements to determine the accuracy of recorded transactions and presentations, including the healthcare, durable equipment, real estate, and construction industries.

The exchange-traded product (ETP) market has grown dramatically over the past 15 years. Exchange-traded funds (ETFs) are the largest component of the ETP market. ETFs trade like individual stocks but have unique regulatory, tax, and operating features. ETPs have evolved from purely passive beta strategies with complete index replication to fully active alpha-seeking strategies. The number of advisers who use ETPs is growing, which signals a return to investors investing passively and advisers, not funds, making alpha-seeking decisions.

An organizations well-developed strategic plan and reputation can crumble in minutes if it mishandles key communications, particularly during crises. Todays leaders need to appreciate the value of professional public relations and how it helps organizational effectiveness by building strategic relationships, maintaining a favorable reputation, minimizing damage from crisis, and generating revenue. Graduate business schools, educating future business leaders, need to include strategic communication and public relations as part of the required curriculum. This paper makes a case for educating business leaders on the importance of public relations as a critical management function.

The purpose of this study was to evaluate the effectiveness of group testing as a pedagogical technique to enhance learning in a difficult subject such as statistics. Individual test scores were compared to their group test scores for the same, identical test. A t test was used to compare the scores for 157 randomly selected MBA students enrolled in a graduate level quantitative research methods course. Results of the t test were significant (t= -14.807, p= .000) illustrating that individual scores were significantly lower than the group scores.