ОПЫТ ПРОСВЕТИТЕЛЬСКОЙ ДЕЯТЕЛЬНОСТИ И ПОПУЛЯРИЗАЦИИ ДОСТИЖЕНИЙ ОТЕЧЕСТВЕННОЙ КОСМИЧЕСКОЙ БИОЛОГИИ И МЕДИЦИНЫ В ГНЦ РФ – ИМБП РАН

In recent years, the collection of data from social networks has increased sharply due to the diffusion of the internet and portable electronic devices. Data from social networks may represent a useful information source to investigate user opinions on web pages. Social network users can declare their preferences by clicking “Like” on a web page. This paper focuses on user’s “Likes” on social network pages by collecting the information given by users to social network pages with similar contents. Building on the user’s propensity to “Like” pages with analogous content, we suggest a procedure to assign a plausible opinion to pages that the user did not “Like.” Using this procedure, the absence of “Like” on a social network page is assigned with a negative (“Dislike”) or a neutral (“Nothing”) opinion. An application of the approach to data from social network pages on Italian television channels is shown.

Contemporary network society with the exclusive role of Internet communications is significantly changing all spheres of life, opening up additional opportunities for manipulating public consciousness through virtual channels. The article looks into the religious aspect of self-presentation 0f several leaders 0f the Chechen Republic in the s0cial netw0rks and c0nsiders h0w the “religi0us factor” is actualized 0n the Internet pages 0f the p0litical and religi0us elite 0f the republic. The social political analysis of the views and attitudes of elite groups allows us to determine the development vectors of the regional community and to predict emerging problems, the main characteristics and elements of which are reflected on social network pages. The article presents the results of a sociological study of Internet activity of the Chechen elite on the VKontakte, Instagram and Telegram pages. The study was based on network analysis, that is, a noncontact method of digital sociology, taking into account the normative, visual and substantial aspects of the presentation of the studied objects. The following political and religious leaders of the Chechen Republic were chosen: Ramzan Kadyrov, the Head of the Chechen Republic, Muslim Khuchiev, the Chairman of the Chechen Government, Adam Shakhidov, the Advisor to the leader of the Chechen Republic on religious issues, and Salah Mezhiev, Mufti of the Chechen Republic. The analysis of their publication activity and textual content of comments was carried out, which allowed us to identify the key strategies for incorporating religious resource in the regional identity policy. As a result of the study, the high significance of the religious resource for the ideological substantiation of political actions of the regional elite was revealed. Moreover, the reference to the religious context is instrumentalistic and is determined by the political conjuncture. In conclusion, the most problematic points of religious discourse of the Chechen leaders are indicated.

A Spatial Analysis of the Impact of West German Television on Protest Mobilization During the East German Revolution

The paper presents findings of a survey into values of different generations conducted by Academy DTEK jointly with hh.ua|grc During two months of 2019 we polled 2,182 visitors of the Ukrainian Job portal hh.ua|grc (both job seekers and employers), followers of the survey organizers’ pages in social networks (Facebook and Telegram) aged between 15 and […]

Scientific problem. The paper notes that the desire of Ukrainian universities to carry out PR-activities in social media is correlated with the tendencies of PR activity of European and American universities. However, the lack of specialists in digital communications (SMM) within the staff of universities makes it possible to characterize their activity in social media as being carried out without a clear definition of goals and using limited tools. Due to the lack of strategic planning, we observe low communication efficiency of using social media. Novelty. The brand pages of Ukrainian universities in social networks are analyzed, quantitative characteristics and content topics are investigated. Recommendations are developed for improving the efficiency of communication and updating the style of content on the brand pages of universities in social networks. Research methodology. The official accounts of Ukrainian classical and technical universities in social networks (Facebook, YouTube, Twitter and Instagram) are discovered and analyzed the statistics of these pages. Based on the statistical data and the method of observation, brand pages of universities in social networks are defined in which are active and promising for the promotion of the communication strategy of universities, and which social networks have lost popularity among target audiences. In addition, the analysis of the contents of Facebook brand pages is done. The basic statistics is graphically presented in four tables, which allow comparing the PR activity of the universities in social media. Results. For the effectiveness of PR in social media, it is necessary to increase the activity of followers, to distribute different content in the information and comment on the publications. It is proved that the lack of strategic planning of communicative activity in social networks negatively affects the results of both large PR campaigns and the effectiveness of communications for informational support of university activities. The main shortcomings in creating the content of the university's PR services and the main trends in writing messages in the Facebook news are revealed. The practical significance. The detailed study of the PR-practice of the universities makes it possible to develop recommendations for increasing the effectiveness of promote brand pages in social networks.

Nowadays, online social networks (OSNs) become a part of human life. People use the OSNs for different purposes such as working, entertainment and so on. However, existing OSNs feed too much information into an audience's social network page without recognized the audience's situation or the audience's desire. This problem, called information overload, is a weak point of current OSNs. Our ultimate goal is to change traditional feeding information used in existing OSNs to a new type of feeding information by filtering out inconsistent information with the audience's situation. Therefore, this paper aims to prepare necessary features used in filtering information to get consistent information with the audience's situation. We also study behavior of audience in several aspects by analysis characteristic of post. The result indicates that three features are essential for the audience's decision to allow a post to be displayed on the audience's social network page, which are n1 (topic of post), n0 (audience's current situation), and n2 (type of relationship between audience and creator). Furthermore, other factors such as the number of times which a post is reviewed by the audience, age and, career have an impact on the audience's decision.

This article analyses the infrastructure projects in Central Asia, which are being financed by two major international organisations, two multilateral banks: the Eurasian Development Bank (EDB) and the Asian Infrastructure Investment Bank (AIIB). The article aims to evaluate the activity of these two institutions in the region and to compare their priorities and the probable efficiency of their projects for the development of Central Asian countries. The choice of the region for the study is conditioned by the fact that Central Asian states are Russia’s close neighbours, and the whole region is characterised by its critical strategic value for Russia’s foreign policy. The methodology of the study is based on the use of discourse analysis of the organisations’ documents, accessible for public: agreements, plans, reports, project-related documentation. In addition, the authors have monitored and analysed the relevant news archives of Russian and foreign mass media. The article consequently analyses the typology of both organisations through the lens of the international integration studies, the institutional structure of the EDB and the AIIB, the specific features of their functioning as international relations actors, and the actual infrastructure projects financed by these institutions in Central Asia. The study demonstrates that the policies and the priorities of the two international banks differ considerably. While the Asian Infrastructure Investment Bank prefers to finance the construction of roads and energy infrastructure, the Eurasian Development Bank remarkably credits production more and finances projects aimed at the industrial cooperation of Eurasian countries. Obviously, in the view of the long-term development, all areas of infrastructure expansion are worth financing; however, one can note that projects, approved by the EDB, can be characterised as more significant both at the present stage and in the long-term perspective. In addition, they contribute to the development of regional economic cooperation and Eurasian integration. If we look at the environmental and social safety of the infrastructure projects, the activities of the AIIB, regardless of its declarations on sustainable development, bear certain risks due to the existing cases of violation of environmental rules by the bank’s founder and major operator – the People’s Republic of China – in its infrastructure projects abroad. This circumstance highlights the critical importance of elaboration of national and multilateral mechanisms of control and inspection of major international infrastructure projects, as well as the necessity to fulfill the obligation of demanding their approval by the citizens of the recipient countries.

The role of social networks in shaping the SMM business strategy is argued. The study of the main development trends and motives for using social networks by users is conducted and it is shown that social media is an effective tool for promoting business and improving marketing communications. The main arguments in favor of various social networks expressed by users are considered. The study of the level of engagement with content among subscribers of brand pages in social networks by different industries is conducted and the potential for business promotion is determined. The main metrics used to assess the effectiveness of marketing efforts in social media are identified. A practical study of the effectiveness of using social networks using the example of sportswear brands is conducted. Recommendations are provided for improving business promotion in social media to improve subscriber engagement indicators, as well as the formation and development of a digital marketing communications system.

The article examines the importance of public organizations in the conditions of the war in Ukraine, which demonstrated their readiness to restore the country, the ability to involve the country's population in the process. The general principles of strengthening the unity of Ukrainians by public organizations have been determined. It is noted that the development of public organizations in Ukraine depends on the political situation, the economic state of the country, public activity, and the legislative framework. It is substantiated that the involvement of civil society in the design and implementation of transformational reforms has a proven history of success in Ukraine, in particular, in the conditions of war, public organizations are actively involved in supporting the population affected by the war, including children, veterans, internally displaced persons and refugees. It is noted that in Ukraine there is a significant number of public organizations operating in various areas, including civil rights, gender equality, ecology, social development, culture, education and many others. It was established that public organizations, acting as mediators between the Ukrainian government and international donors, are an entity that ensures the effective use of international aid. The dynamics of the number of registered public organizations in Ukraine were analyzed. It was determined that their number was increased during 2014–2023. Public organizations are actively involved in the reform of state institutions, contribute to the fight against corruption, monitor the activities of government bodies and participate in decision-making at various levels. The existence of problems in the development of public organizations has been confirmed. First, the lack of stability in the financial support of their activities makes it difficult to plan long-term projects and ensure stable work. Secondly, the activities of public organizations are hampered by complicated administrative procedures and bureaucracy. Thirdly, in connection with the departure abroad or the acquisition of the status of an internally displaced person by already existing members of public organizations, their further participation in the work becomes difficult and there is a need for training of new members of the public organization. Fourth, insufficient experience in receiving international aid (for example, grants) and establishing cooperation with businesses. It is noted that the work of public organizations can be improved thanks to the use of innovative technologies and digital tools. The advantages and disadvantages of digitalization of public organization activities are determined. It was concluded that the activity of public organizations is a prerequisite for public well-being, and the digitalization of their activity will contribute to the development and integration into the European and international space.

The purpose of the article is to highlight the online representation of Ukrainian libraries in the conditions of quarantine restrictions and martial law, to analyze the subject of the presented content. The methodological basis of the article was institutional, systemic, structural-functional and socio-communication approaches. Analysis, cognitive, synthesis, generalization and librarian methods are also applied. The scientific novelty of the study consists in arguing for the adaptation of the functioning of Ukrainian libraries in the conditions of quarantine restrictions and martial law of the library of Ukraine, when they reoriented their work to a remote form and offered online services and electronic products, actively started blogs, pages in social networks and created YouTube channels. Conclusions. On the website, blogs, pages of social networks, in a difficult period of social upheavals, the libraries of Ukraine cover both news of library life, as well as educational, entertainment, information, and local history materials. The bibliographic, factographic, and multimedia products created help to represent the cultural life of communities, creative, literary, and cultural achievements of prominent regions and present the best assets of Ukraine to the world. The epidemic, and then the full-scale war, put Ukrainian libraries in a situation where it is necessary to quickly respond to the urgent needs of society and do it mainly with the help of online services. This is what became for the majority a test of viability and stability, of professionalism and demand. During this time, most of the important and necessary resources were created, blogs, pages were launched in various social networks, YouTube channels were established, and new information technologies and products were actively introduced into library processes. Ukrainian libraries will be in demand and useful only through active development in the digital age. Keywords: libraries of Ukraine, library affair, information society, content, digitization, library website, digitization.

The article deals with the reasons of the low degree of involvement of young people in scientific activities. It is noted that the popularization of this direction helps to improve not only economic, technological and other indicators, but also the whole social life. The involvement of young people, and in particular students, in research activities plays a huge role, as implemented developments often carry an innovative approach and allow to develop several possible variations not only to solve urgent problems, but also for their further integration into other priority areas. This paper describes the reasons why there is a fairly low level of student activity in scientific, research and project activities. Studying the aspects of this problem, the above is confirmed by the sociological research in the form of a questionnaire, which allows to identify the degree of motivation among students. It is fixed that at this stage it is difficult to use the means of motivation in full on the basis of the lack of a resource that can contribute to this and bring information to the audience. It is concluded that the basic source is necessary for the actualization of a particular direction. In the age of information and technological progress communication in society, the development and promotion of various ideas and directions is achieved through the use of the media component [3]. Various ways of solution are considered and as the most optimal it was revealed that the source, which will serve as a tool for the dissemination of information about research activities, is a website on the Internet, and the means of its actualization in the appropriate target audience can be designated pages in social networks. It is also noted that the development of the above resources in the social network is the most effective, as young people devote an impressive amount of time to social networks and they are the main source of information for them. The author believes that the introduction and distribution of content about various competitions, conferences, exhibitions and competitions actualizes scientific activities.

This paper describes and evaluates privacy-friendly methods for extracting quasi-social networks from browser behavior on user-generated content sites, for the purpose of finding good audiences for brand advertising (as opposed to click maximizing, for example). Targeting social-network neighbors resonates well with advertisers, and on-line browsing behavior data counterintuitively can allow the identification of good audiences anonymously. Besides being one of the first papers to our knowledge on data mining for on-line brand advertising, this paper makes several important contributions. We introduce a framework for evaluating brand audiences, in analogy to predictive-modeling holdout evaluation. We introduce methods for extracting quasi-social networks from data on visitations to social networking pages, without collecting any information on the identities of the browsers or the content of the social-network pages. We introduce measures of brand proximity in the network, and show that audiences with high brand proximity indeed show substantially higher brand affinity. Finally, we provide evidence that the quasi-social network embeds a true social network, which along with results from social theory offers one explanation for the increase in brand affinity of the selected audiences.

The paper analyses the linguistic means used to denote the military of the Ukrainian army within the discourse of the Russia-Ukraine armed conflict. The military conflict that has been ongoing since 2014 has affected the linguistic picture of Ukrainian society. In the media space, a complex of linguistic means is formed, reflecting the armed and information confrontation. A special role is played by linguistic units that objectify the positive image of a warrior of his own army. The purpose of the paper is to model the structure of the lexical-semantic group “WARRIORS” in the discourse of the Russia-Ukraine information war. For this purpose, the texts of Ukrainian information portals and pages in social networks are analysed, as a result of which 90 lexemes and collocations to denote the military of the Ukrainian army are recorded. As a result of the analysis, the structure of the lexico-semantic group “WARRIORS” as a component of the “DEFENDER” microfield within the lexical-semantic field “WAR” is modelled. A semantic-cognitive analysis of the DEFENDER and WARRIOR concepts in the discourse of information war is carried out. The results of the analysis show that the linguistic designation of the defender in the modern Ukrainian media discourse coincides with the traditional picture of the world of speakers, according to which the warrior of his own army is endowed with exclusively positive qualities. Within the lexical-semantic group “WARRIORS” two types of microgroups are distinguished: for designations of general concepts and specialized designations – with approximately the same set of constituents – 46 and 44 units, respectively. In each of these types, 10 lexical-semantic microgroups are allocated. It is established that in the analysed media space both ready-made nominative units and morphological innovations are used to denote the defender. The use of paraphrases and metaphorical collocations is common. The influence of socially important events on the choice of language units for the designation of the military is also recorded.

The article considers classical and innovative personnel technologies, specifics of their application in public authorities. Personnel technologies are considered as a part of personnel work with reference to the specifics of public authorities. Personnel work is the management of human resources, their selection, development and support throughout their professional path in the organisation. Personnel technologies are specific methods of work with personnel, which cover separate spheres of work with personnel. Classical HR technologies include selection, training and motivation of employees. Classic methods are accompanied by a large amount of bureaucracy, are partially fixed in organisations and are an integral part of the work of HR specialists, but are gradually being replaced by more technological and less resource-intensive processes. The article describes in detail their role and significance in ensuring effective work of public authorities' organisations, the necessity of their partial preservation and ways of development and transition to new technologies. It also presents innovative personnel technologies that are gradually penetrating into public administration, such as methods of personnel selection based on big data analysis, the use of online platforms for training and development, as well as the introduction of hybrid forms of work and teamwork. The challenges of implementing such technologies specifically within public organisations are highlighted, as well as the benefits already available from their use. In conclusion, the importance of synergies between classical and innovative approaches is emphasised in order to be able to take into account the unique working conditions of each particular authority. It is also noted that innovative HR technologies in public authorities' organisations are integrated more slowly due to the specifics of work. But these changes allow to achieve the highest efficiency of personnel management.

The digital age brings new technologies that influence the work of professional journalists by providing new opportunities whilst touching also upon the methods and the speed of spreading the information, the communication with the audience, the technologies used by journalist and the media formats. The study has two main purposes: to analyze the new mass media formats and their and to observe how well they are represented in Azerbaijan’s mass media. In order to reach these goals, selected literature was reviewed in connection to the topic and mass media websites were observed in Azerbaijan’s online landscape, as well as the presence of mass media in social networks. The result of this analysis is that due to technological development journalists started to use formats more connected with new technologies such as artificial intelligence and virtual reality. In Azerbaijan’s particular case, the main finding is that the digital media formats are present in mainstream websites and social networks pages with the opportunities that they offer.