외식업 경영자의 배달 앱 활용을 통한 지각된 가치가 앱 서비스 행동 의도에 미치는 영향

Purpose: This study aims to analyze the impact of sensory, emotional, and social experiences on the repurchase intention of consumers using Skintific skincare products in Bandar Lampung, particularly within the context of Islamic ethical business practices.Methodology/Approach: A quantitative research approach was employed, utilizing non-probability sampling techniques. The study involved 104 respondents who had previously used the Skintific products. Data analysis was conducted using descriptive statistics and Partial Least Squares (PLS) to assess the relationships between the variables.Results/Findings: The results indicate that all dimensions of customer experience sensory, emotional, and social have a positive and significant influence on consumers repurchase intentions. This underscores the critical role of customer experience in fostering brand loyalty.Conclusions: Sensory experience, emotional experience, and social experience significantly influence the repurchase intention of skincare consumers in Bandar Lampung, especially when combined with Islamic economic principles that emphasize ethics, fairness, and customer welfare. By implementing these values-based marketing strategies, skincare brands can increase customer loyalty and satisfaction sustainably.Limitations: The study acknowledges certain limitations, including the focus on a specific product and location, which may affect the generalizability of the findings. Additionally, the research highlights the need for further exploration of how Islamic ethical principles can be integrated into marketing strategies to enhance customer experiences.Contributions: This study contributes to understanding how sensory, emotional, and social experiences influence consumers repurchase intention of skincare products in Bandar Lampung. In addition, this study highlights the role of Islamic economic principles in forming ethical and loyalty-oriented marketing strategies.

In a retail business, how does goal affect customer experience? What are the relationships among the various dimensions of customer experience? And how does customer experience influence consumer’s purchase intentions? In a retail business, the impacts of goal on customer experience are widely acknowledged to be important in current literature. To investigate this problem, we need to identify the relationships among the various dimensions of customer experience, which may significantly influence consumer’s purchase intentions. We address these related questions by using structural equation model with the data in China. The results indicate that: (1) utilitarian-oriented goals have a significant effect on sensory experience and social experience, while the effect of these goals on emotional experience is insignificant. And hedonic-oriented goals have a positive effect on sensory experience, emotional experience and social experience. (2) In terms of the dimensions of customer experience, higher sensory experience leads to higher emotional experience and higher social experience, while the impact of emotional experience on social experience is insignificant. (3) Emotional experience and social experience have a positive effect on purchase intentions, and sensory experience has an indirect impact on purchase intentions. Based on these findings, we propose some managerial implications and suggestions. Key words: Goals, customer experience, purchase intentions.

الهدف: استهدفت الدراسة اختبار أثر خبرة العلامة التجارية على قيمة العلامة التجارية لعملاء شركات الهواتف الذكية في مصر.المنهجية: قام الباحثين باختبار فروض البحث باستخدام عينة عملاء الهواتف الذكية في مصر التي بلغت 384 مفردة، وبلغت عدد الردود الصالحة للتحليل (380) من عينة العملاء محل الدراسة. النتائج: خلصت نتائج الدراسة إلي أن مستوى خبرة العلامة التجارية مرتفع إلى حد ما من وجهة نظر العملاء، إذ يحتل بعد الخبرة الحسية المرتبة الأولى بينما يحتل بعد الخبرة الفكرية المرتبة الأخيرة. كما بينت النتائج أن هناك اختلافات جوهرية ذات دلالة إحصائية بين آراء العملاء حول مستوى خبرة العلامة التجارية، وقيمة العلامة التجارية فيما يتعلق بالمتغيرات الديموغرافية. وأثبتت نتائج الدراسة وجود علاقة ارتباط ذو دلالة إحصائية بين جميع أبعاد خبرة العلامة التجارية (الخبرة الحسية، الخبرة العاطفية، الخبرة السلوكية، الخبرة الفكرية) مع قيمة العلامة التجارية بشكل اجمالي، رغم التوصل إلى إنه بصورة فردية تبين عدم جوهرية العلاقة بين كل من أبعاد خبرة العلامة التجارية التالية (الخبرة السلوكية، والخبرة الفكرية) وبين قيمة العلامة التجارية، وبينت النتائج أيضاً أن خبرة العلامة التجارية تؤثر تأثيراً معنوياً في تحقيق قيمة العلامة التجارية، ويعتبر بُعدي الخبرة الحسية والخبرة العاطفية أكثر الأبعاد تأثيراً على قيمة العلامة التجارية بالترتيب، ويليهم الخبرة الفكرية، وأخيراً الخبرة السلوكية. الأهمية: تساهم الدراسة في الأدبيات الإدارية من خلال التحقق من الآثار الإيجابية لخبرة العلامة التجارية وكذلك العلاقة بين خبرة العلامة التجارية وقيمة العلامة التجارية لشركات الهواتف الذكية في البيئة المصرية، وبالتالي تكون النتائج محل اهتمام مديري العلامات التجارية الذين يبحثون عن طرق بديلة للتواصل مع الجمهور المستهدف في وسائل التواصل الاجتماعي.

Immersive interactive technologies and virtual shopping experiences: Differences in consumer perceptions between augmented reality (AR) and virtual reality (VR)

The emergence of “experience” as another forms of business offerings (Pine and Gilmore, 1999) and the failure of implementing customer relationship management to create the expected levels of value for customers and profitability for organizations (Palmer, 2010; Barnes, 2002) have prompted the practitioners and academic scholars to explore the successor of customer relationship management, which is known as customer experience. Pine and Gilmore (1999) asserted that companies need to create memorable experiences to each customer for the purpose of generating greater economic value in the experience-based economy, instead of simply making goods and delivering services to the customers (Kim, Cha, Knutson and Beck, 2011). For the purpose of creating differentiated and memorable customer experience, this research paper would like to evaluate the direct and indirect relationship between social environment and customer experience (including sensory experience, emotional experience and social experience). A total of 330 respondents participate in this research. The findings revealed thatsocial environment is related to the sensory experience and emotional experience respectively.Furthermore, the research findings also concluded the interactive relationships between the dimensions of the customer experience: (1) the sensory experience is positively related to the emotional experience; (2) the emotional experience is positively related to the social experience; and (3) the sensory experience is positively related to the social experience.

Contemporary childhood faces the challenge of excessive use of digital technologies and increasing detachment from the natural environment, which compromises children's holistic development. Screen mediation affects emotional bonds, autonomy, and sensory experiences, leading to what is known as the “nature deficit.” In response, several studies advocate for valuing contact with natural environments as a pedagogical axis in Early Childhood Education, promoting free play, identity formation, and environmental ethics. Given this context, the study aimed to demonstrate that contact with nature represented an essential pedagogical resource in Early Childhood Education, fostering children's integral development through sensory, emotional, and cognitive experiences. This qualitative study conducted a literature review on pedagogical practices that incorporate nature, highlighting their cognitive, emotional, and social benefits. School environments such as gardens, vegetable plots, and playgrounds were recognized as learning spaces that stimulate curiosity, responsibility, and connection with the environment. Outdoor activities supported neuropsychomotor development and skills such as empathy, imagination, and self-reflection. However, factors such as urban insecurity, overprotection, and lack of green areas limited children's access to nature, generating concerning impacts on health and quality of life. It was concluded that integrating nature into pedagogical practices is essential to forming healthier, more conscious individuals committed to sustainability.

Background: Research has predominated among the therapeutic application of psychedelics for varied psychopathologies and yet remains limited when supporting sexual behaviour intimacy among couples; particularly those who micro-dose. Method: Using semi-structured interviews, this qualitative study explored the micro-dosing sexual experiences of four partnered men and women aged 20–35 years. Interviews examined the effect of micro-dosing on confidence, openness, sexuality, inhibition and perceived relationship satisfaction. Results: Thematic analysis identified three key narratives: increased sexual self-efficacy; sexual exploration; and heightened relationship satisfaction. From the participant’s perspective, the use of micro-dosing psychedelics had a positive effect on sexual and physical well-being by reducing stress and performance-related anxiety. This, in turn, elevated sexual desire, exploration, communication and enhanced sensory and sexual experience, thus potentially supporting emotional and physical connection. In terms of erectile functioning and orgasm, participants attributed this to being micro-dose and psychedelic choice dependent. Whilst higher doses of MDMA hindered sexual functioning this did not negatively impact the emotional and sensory experiences. Conclusion: These findings point to micro-dosing psychedelics as offering a potentially beneficial adjunct to psychosexual and couple’s therapy; potentiating relationship and sexual satisfaction. Further research might wish to gravitate quantitatively towards a larger and varied micro-dosing populace in supporting sexual self-efficacy and intimacy.

The purpose of this study is to find out the influence of Service Quality, Relational Marketing on Consumer Purchasing Decisions there is PT. Garuda Teladan Biscuid Binjai North Sumatra. Population in research at PT. Garuda Teladan Biscuid Binjai North Sumatra as many as 157 respondents. The sample was obtained by 61 respondents. The sampling technique uses Simple Random Sampling. data sources in this study from primary data collection techniques, namely observations, interviews, and questionnaires. The data analysis technique used is multiple linear regression analysis.The results of the partial research are quality of service has a positive and significant effect on Consumer Purchasing Decisions. Relational Marketing has a positive and significant effect on Consumer Purchasing Decisions. Simultaneously obtained Quality of Service and Relational Marketing affects Consumer Purchasing Decisions. The results of the R Square Test showed that the Quality of Service and Relational Marketing had an influence of 81.5%, while the remaining 18.5 was influenced by other factors not included in this study such as Price, Promotion, Products, and so on

The development effort involving young entrepreneurs by age relative in Palopo City is now starting to grow and develop. One of the factors that affect the increasingly rapid development of information and communication technology. The development of information and communication technology enables anyone to conduct business without having to incur substantial costs for investment only places and other infrastructure. This study aims to determine the effectiveness of the use of information and communication technology in this case is a smart phone to support the business activities of young entrepreneurs in Palopo. Total sample of 150 respondents. Data analysis was performed using the Partial Least Square (PLS) with 4.0 WarpPLS program. The results of the study results showed that of the five hypotheses which are built in this research there are four hypotheses that can be accepted: (1) Perceived Ease of Use significant effect on Perceived Usefulness; (2) Perceived Ease of Use significant positive effect on User Satisfaction; (3) Perceived Usefulness significant positive effect on Behavioral intention; (4) User Satisfaction significant positive effect on Behavioral Intention. While the hypothesis is not accepted, namely (1) Perceived Ease of Use positive effect was not significant to the User Satisfaction, which in this hypothetical direct influence that has no significant effect. This study also provides empirical support for the theory of TAM in the context of the Smartphone use by young entrepreneurs in the city of Palopo in support of business activities. The benefits and user satisfaction is an important determinant that explains the interest behaves using Smartphone. In addition Smartphone has a user friendly design that allows users to operate the various service features / applications provided on each brand Smartphone. The results of this research study also found information that would have a positive impact on young entrepreneurs perkembagan with age categories were taken from 20 years has begun to grow. This indicates that the motivation, innovation and creativity among young entrepreneurs to continue to try to create jobs independently.

Temporal and Sensory Experiences in the Dreams of Sighted and Congenital Blind Individuals

The purpose of this research is to explore the impact of sensory perceptions, the value of a product, and social awareness on consumers' behavioral intention to consume viral food in East Java. Conversely, this research also evaluated the effect of brand sensory experience as a mediation variable. This research was conducted using the qualitative method of an online questionnaire with 165 respondents from the Generation population. It was analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to evaluate the relation between variables. This research showed that the value of a product and brand sensory experience is significantly related to consumers' behavioral intention. Besides, sensory perceptions do not directly relate to consumers' behavioral intentions. Instead, sensory perceptions have a significant impact on brand sensory experience. This result emphasizes the importance of a sensory experience-based marketing strategy and improving product quality to maintain consumer loyalty. For further research, it's suggested that the focus of the research be expanded to include various restaurant types and additional aspects, like social knowledge and relevant social norms.Keywords: Sensory Perceptions, Product Perceived Value, Environmental Concern, Sensory Brand Experience, Behavioral Intentions


 This study aims to determine whether or not there is influence of relational marketing and customer satisfaction on customer loyalty at the company AJB BUMIPUTERA 1912 Medan regional office. The methodology used in this study is a quantitative method with an associative approach. The variables in this study are relational marketing and customer satisfaction as independent variables and customer loyalty as the dependent variable. Samples were taken from AJB BUMIPUTERA 1912 customers in the Medan regional office, totaling 95 people. The type of data used is primary data. The data analysis method used is Instrument Test, Classical Assumption Test, Multiple Linear Regression Test, and Hypothesis Test. Based on the results of the adjusted R value obtained from the SPSS processing is 0.825 which means that relational marketing and customer satisfaction can explain the customer loyalty variable of 82.5% and the remaining 17.5% is explained by other variables not examined in this study. Based on the results of the F test analysis, it is known that the value of fcount (222.202) > ftable (3.10) and sig (0.000) < α (0.05). This means proving that relational marketing and customer satisfaction simultaneously have a positive and significant effect on customer loyalty.
 Keywords: customer satisfaction, customer loyalty, relational marketing

The International Association for the Study of Pain (IASP) defines pain as an unpleasant sensory and emotional experience associated with actual or potential tissue damage, or described in terms of such damage. In a note attached to that definition (http://www.iasppain.org.terms-p.html#Pain), the IASP further states that “unpleasant, abnormal experiences (dysesthesias) may also be pain but are not necessarily so because, subjectively, they may not have the usual sensory qualities of pain.” While everyone would agree that itch does not have the sensory qualities of pain, for those patients with intense, unrelenting itch the sensory and emotional experiences can be as unpleasant as pain. Clinical colleagues have told me anecdotal stories of patients with itch due to spinal intrathecal opioid administration who indicated a desire to stop the opioid administration because they would rather experience the pain than the itch. It is difficult to define the number of patients whose quality of life is adversely impacted by uncontrolled itch. However, as suggested in Table 1 by a partial list of dermatologic and systemic diseases that are associated with itch, it is likely that the number is quite high. Because itch does cause unpleasant sensory and emotional experiences in a large number of humans, it seems appropriate to focus more attention on efforts to understand the physiology of itch. In addition, because most current treatments for itch are quite inadequate, it also seems appropriate to attempt to develop better treatment modalities for patients suffering with intense, unrelenting itch. This topic is also of potential interest

Although metaverse model houses have recently emerged as an interactive alternative to traditional housing marketing tools, empirical research addressing users’ experiences within these environments remains limited. This study aimed to examine how three dimensions of user experience (UX)—operational, sensory, and exploratory—affect user satisfaction and behavioral intentions in metaverse model houses. A total of 83 participants explored a metaverse model house using a tablet PC and completed a questionnaire. Multiple linear regression analysis revealed that exploratory experience significantly influenced user satisfaction, while sensory experience was positively associated with all behavioral intentions, including the intention to revisit, recommend, reside, and purchase. These findings advance our understanding of UX in virtual housing environments and highlight the importance of immersive and exploratory elements in designing effective metaverse model houses. The results offer practical implications for improving digital housing marketing strategies and guiding the future development of metaverse-based architectural platforms.

The purpose of the current study is to explore the direct, indirect and moderating roles of local food consumption and behaviour analysis. Although previous studies have highlighted the importance of local food and cultural experience, there is a lack of incorporation among different mechanism analyses. The current study therefore integrates a multiple mediation-moderation model using 670 participants from different regions in Taiwan. The results show that brand authenticity is a critical foundational attribute of indirect influence word of mouth (WOM) through sensory experience and cultural involvement. Furthermore, this study also confirmed the critical moderating attribute of behavioural intention and information quality in the strength of the above relationship among brand authenticity, WOM, sensory experience and cultural involvement.