Компетентностный подход в преподавании дисциплины "Культура речи и деловое общение" в техническом вузе

The manual is devoted to theoretical and practical issues of business culture (official) writing, drafting and editing of texts and registration of business (official) documents. Recommendations are accompanied by examples that demonstrate how to edit certain types of errors. It is intended for students of legal and management areas of higher education, studying the discipline "Legal technique", "Russian language and culture of speech", "Business Russian language", "Editing of official texts", "Business communications", etc.the Manual will also be useful as a guide for the preparation of normative legal acts of public authorities and local self-government, for the practical activities of civil and municipal employees, managers and all who make and work with documents in the system of traditional and electronic document management.

The teaching of the Russian language in the no philological specialties requires a specific approach, since there is no presence of the professional interest of students. Ways of solving this problem are presented in this article - namely, how to involve students in research activities. The experience of research work of students in the study of the course "Russian language and culture of speech" in a technical college. Examples of the number of already tested and the result.

We present an analysis of the main approaches to the definition of the concept of “communicative culture” within the framework of the theory of pedagogy, psychology, philosophy, linguistics. On the basis of the analysis of theoretical sources on the given problems, we present the approaches of scientists from different spheres to the definition of the basic concepts: culture, communication, personal culture, culture of thinking, culture of feelings (emotional culture) and culture of speech, their structural components are revealed. We consider the problem of increasing the level of a person’s communicative culture on the basis of the development of a culture of thinking, a culture of feelings and a culture of speech. Assimilation and application of human, humanistic, ethical values and their realization in communication contribute to the personal and spiritual development of a person, the disclosure of his social and professional potential. The formation of a person’s communicative culture is based on enriching her with cultural and spiritual values, developing communicative knowledge and skills. We note the influence of education on the achievement of the goal. Modernization of the education system is aimed at the formation of a humanistic personality, which will be able to successfully carry out professional activities in modern conditions. A qualified specialist in any field should have a high level of communicative culture, which is the basis of the general culture of the individual. In pedagogical science, communicative culture serves as a guarantee of constructive pedagogical communication, high professional skills and competence.

Формирование профессиональной коммуникативной компетенции у студентов вузов посредством применения инновационных технологий на занятиях по дисциплине «Культура речи и деловое общение»

Мета роботи полягає в історично-еволюційному аналізі становлення красномовства в Україні як «науки переконання» або «науки пошуку шляхів переконання», а також проблеми формування як комунікативної, так загальної культури особистості. На сучасному етапі розвитку українського суспільства важливе місце належить комунікативній культурі людини, тобто кожен індивід володіє особистими якостями, вміннями та навичками, які забезпечують йому досягнення цілей у міжособистісній взаємодії з іншими, дозволяючи формуватися конструктивному спілкуванню, орієнтуючись на успіх як у професійній, так і у повсякденній діяльності, пристосовуючись до нової системи стосунків у сучасному світі, прагнучи самовдосконалення та самореалізації. Методологія дослідження. З метою висвітлення поняття «мовної культури» на етапах становлення науки про красномовство, з’ясуванні ролі комунікативної культури особистості в сучасному світі, було використано наступні методи наукового дослідження, а саме: синтез, аналіз та узагальнення. Наукова новизна полягає у розкритті концепції комунікативної культури особистості як прояву мистецтва красномовства як на сучасному, так і на історичному етапі існування та становлення суспільства, а також як складової культури загалом. Висновки. З’ясовано, що мистецтво красномовства є універсальним, а здатність до мовлення – складовою загальної культури людини, її досягненням. Слово – це засіб спілкування між людьми, спосіб обміну інформацією, інструмент впливу на свідомість та дії іншої людини. З часів Київської Русі українське мистецтво красномовства заклало основи сучасної комунікативної культури. У свою чергу, комунікативна культура спирається як на загальну, так і на мовну культуру особистості, що є показником високого рівня ії розвитку, що виражено в системі потреб, соціальних якостей, стилю діяльності та поведінки.

The study aims to develop, theoretically substantiate, and pilot-test a hybrid educational model designed to foster clear and empathetic medical communication skills in medical students by integrating artificial intelligence tools (virtual patients, speech analysis systems) into the “Russian Language and Culture of Speech” course. The article examines the didactic potential of integrating simulators based on artificial intelligence (AI), virtual patients, and speech analysis systems to overcome the deficit of communicative practice in mass education settings. The authors provide a detailed analysis of the key components of the proposed hybrid model, including the use of adapted virtual patients for practicing typical and complex clinical scenarios within a Russian-speaking context; the application of precision speech and non-verbal behavior analysis systems for objective and instantaneous feedback; and the role of generative analytics and adaptive trajectories in personalizing the learning process. Particular attention is paid to the methodological integration of AI tools into the structure of the “Russian Language and Culture of Speech” course, including modular lesson design, the transformation of the teacher’s role, and ensuring synergy between technological and pedagogical components. The article also considers practical aspects of testing the model at the RUDN University and the Bolashaq Academy, identifying advantages and limitations, as well as ethical, legal, and infrastructural challenges associated with implementing AI in medical education. The scientific novelty lies in the development and theoretical substantiation of a hybrid educational model that ensures synergy between precision AI simulators (virtual patients, speech analysis systems) and the transformed role of the teacher (as a data analyst, mentor, and expert) within a humanities discipline during the early stages of medical education. As a result, a structural-functional hybrid model has been developed and theoretically substantiated. Pilot testing of the model’s elements revealed its didactic potential, evidenced by increased student motivation and engagement, as well as an increase in the number of training attempts. Key conditions and risks for successful implementation were established, including the need to create representative corpora of Russian-language medical dialogues, bridge the digital divide, and comply with ethical and legal norms.

The scientific review of literature on the problem of psychology of giftedness and the formation of business communicative culture of personality is made, its structure is determined. The leading factors that contribute to the formation of a communicative culture of a specialist as a business partner are outlined. The importance of having a communicative personality culture during communication and negotiations is emphasized. The purpose of the study is to identify the components of a communicative culture that contribute to success in business communication. To achieve this goal, the following methods were used: theoretical: theoretical analysis, synthesis, comparison, systematization, generalization of domestic and foreign scientific sources; empirical: observation, use of a psychological survey of university students in order to find out personal characteristics that must be inherent in a specialist with a high level of communicative culture; statistical: methods of descriptive mathematical statistics. It is shown that in the structure of communicative culture the gnostic component is distinguished (the system of knowledge about the essence, structure, functions and peculiarities of communication in general and professional in particular; knowledge about communication styles, in particular, about peculiarities of one's own communicative style; background knowledge, ie general cultural competence, which is non-cultural competence having a direct relation to professional communication, allows to capture, understand the hidden hints, associations, etc., ie to make understanding deeper, more emotional, personal; elicitation, which makes communication a kind of social creativity); connective component (general and specific communication skills that allow you to successfully make contact with another person, to adequately know their internal states, to manage the situation of interaction with him, to apply constructive strategies of behavior in conflict situations; speech culture; expressive skills that express pantomimic accompaniment; perceptual-reflexive skills that allow the partner to know the inner world of communication and self-understanding; domain emotional use of organizing influences in interaction with people (in comparison with evaluators and especially disciplines), emotional component (humanistic setting for communication, interest in another person, readiness to engage with her in personal, dialogical relationships, interest in one's own inner world; developed and high level of identification with professional and social roles performed; positive self-concept; psycho-emotional states adequate to the requirements of professional activity. The conducted study of the components of communicative culture gives grounds for defining the communicative culture of a specialist as a business partner, which is understood as a professionally significant formation, which involves the totality of its general culture, personal properties, emotional-volitional qualities, motivational-needy communication, learned communication skills. and skills, features of empathy and reflection, which are manifested in the process of communication, interpersonal and business communication, interaction, interaction understanding and mutual influence.

The article tackles the relevant problem of law enforcement officers’ speech culture, which is considered as the key component of their professional activity. The author discovers the interrelation of law enforcement officers’ general speech culture and culture of professional communication and reveals the correlation of the normative, communicative and ethical aspects of speech culture with the competences of professional communication. Special attention is paid to the communicative and ethical aspects of speech culture.

This article discusses the impact of globalization on cultural dynamics in the context of business communication. Globalization has changed the business landscape with intense cultural exchanges thereby increasing interactions between countries. In the context of business communication, complex cultural dynamics can influence the way individuals and organizations communicate, interact, and build effective business relationships.The writing of this article uses the literature or literature study method, in which the authors reveal that globalization has brought many significant changes in business and cultural communication. In the context of global business communication, the important aspects are the growth of multiculturalism, the adoption of global languages, and the influence of culture in marketing. In dealing with the dynamics of diverse cultures it is also very important to have a good cultural understanding, adopt communication styles, and use effective strategies.

The article considers the phenomenon of intertextuality as a textual category. The non-recognition of intertextuality can lead to communication failure in dialogic, when the recipient attempts to enter the communicative intention of the sender, as well as at the time of reading, when the recipient is decoding and analyzing the information received. The relevance of the research is determined by the importance of the more detailed study of such means of explication of intertextual connections as allusion and precedent phenomena within the modern German poetry Internet discourse.
 The aim of research is to identify the means of intertextuality actualization, that are the causes of communication failure in the interpretation of the modern German texts. 
 Methodology and research methods. The research work used methods of systematization and generalization of the scientific material, a descriptive-analytical method, the method of lingual-stylistic analysis of the text. 
 Results. The article focuses on the polyphony of the German poetry texts, that is expressed in the incorporation of literary and cultural-specific codes. Precedent phenomena and allusions are the sources of communication failures in German poetry discourse and they serve as preferential ways of building intertextual connections in German poems. The author recommends to increase the levels of linguistic and general cultural competence in order to minimize the communicative dissonance, that is a result of the non-recognition of intertextuality.
 Scientific novelty lies in the study of the specifics of communication failures on the example of modern German poetry discourse.
 The practical significance is determined by the possibility of using the obtained scientific results in special university basic courses on translation theory, cognitive linguistics, stylistics and culture of speech, linguo-stylistic interpretation of the text.

Introduction.The author of research substantiates her opinion on business communication that is on of the main type of cooperation between officer and his commanders, subordinates, colleagues, civilians during carrying out his professional duties.It’s effectiveness is determinated by communicative culture skills of the participants, and and first of all for the officer. Communicative culture is a component of general culture of the officer’s personality. The level of respect for the officer from colleagues and subordinates is increased by his self communicative skills, empathy, ability to communicate in the military environment and accessibility of communication. Also that allows to avoid conflicts and is an indicator of the readiness to perform his duties.The problem of forming self communicative culture of the future specialist is multifaceted problem and is the subject of the philosophical, psychological, pedagogical and linguistic researches.Purpose.Applications of specialist’s communicative culture are insufficiently researched.Therefore the objective of the article is the essence of business communication analyze as the most important component of the officer’s communicative culture. To examine on the case studies the process of skills and abilities formation of business communication types during the teaching discipline “ Ukrainian language for professional purpose” in The higher military institutions and to characterized interactive forms that are appropriated.Methods.There were used different methods of research such as: theoretical, deducting, descriptive analytical and observation.Results.This article demonstrates that business communication is one of the main methods in the officer practice to achieve professional goals of leadership, education and training his subordinates. Originality.The forms for providing development of subordinates creative possibilities and support the formation of the linguistic personality.Conclusion.That’s why they should use special forms for developing creative possibilities of the subordinates duringthe teaching process ofUkrainian language for professional purpose and support the formation of the linguistic personality.Further researches of the interactive forms are prospective as they improve communicative culture of the future officers.

The article is devoted to the consideration of the main aspects of business communication as one of the factors in increasing the performance of modern commercial organizations. The main purpose of the work is to determine the effectiveness of modern aspects of business communication culture. To achieve this goal, the experiment was carried out using questionnaire method, as well as V. Ryakhovsky’s test. As a result, the level of formation of communicative sociability of employees, the level of development of organizational and communicative qualities of personality, the level of development of communicative culture of employees before and after the experiment were established. The data showed that after the development of recommendations for the formation of corporate culture, communicative sociability of the participants of the experimental group reached a high level in 20 respondents; communicative culture - in 24 participants. The recommendations were thematic focus, clarity of thought, willingness to engage in a joint dialogue, time constraints, questioning, and detailing of information. It was found that mastering the standards of style, communication, speech determines the success of a person's career. The content of business communication depends on the needs of joint activities, including coordination of actions, as well as on the understanding and acceptance by each participant of the goals, objectives and details of organizational activities. Business communication strategies include such elements as bringing partners closer to the communicator's opinion, persuading them to perform the actions and behaviour described by the communicator, and changing the partner's point of view based on the communicator's point of view. Thus, through this business exchange, partners can develop common interests, tastes, mutual understanding, objectively assess their own and other people's abilities, as well as patience and shortcomings in relation to partners. The article reveals the main tasks of developing a culture of business communication in modern organizations, emphasizes the importance of culture and psychology of business communication, implements the development of organizational behaviour and organizational culture.

The article deals with the experimental methodology of general cultural competence and business English speech etiquette skills formation. They are regarded as a means of intercultural business communication of future economic professionals. The analysis of recent researches and publications issued by domestic and foreign scientists on the subject under study is provided. The authors give their own definition to the concept «general cultural competence». The experimental validation of general cultural competence and business English speech etiquette development was carried out on the basis of Odessa National Academy of Food Technologies (Ukraine) during 2017-2019. The experiment covered 450 students of the Faculty of Economics, Business and Control (Specialities «Accounting and Audit», «Economy of Enterprise») and the Faculty of Management, Marketing and Logistics (Specialities «Management», «Marketing», «Entrepreneurship, Trade and Exchange Activity», «Public Management and Administration»). The study was conducted in two stages. The first stage was aimed at future economic specialists’ general cultural competence formation and the second one — business English speech etiquette development. In the process of our study we solved the following tasks: to show the possibilities of forming general cultural competence in the educational process at a higher technical educational institution; to develop students' self-education and self-improvement abilities; to promote the creation of beliefs, value preferences, the acquisition of new knowledge and cultural activities skills. teaching the speech etiquette was based on certain principles, namely: didactical, methodical, linguistic. The study provides examples of interactive tasks and types of work that have contributed to the English language communicative competence development and cultural values assimilation of foreign cultures representatives, they are: business role plays, case studies, working with original texts, students’ pair and group activity, video tutorials, mini-conferences and presentations; such concepts as «dialogue of cultures», «intercultural interaction», «culturological situation», «speech etiquette formulae», «information and communication educational technologies» etc., Based on this work results, methodological recommendations for the students’ business English speech etiquette and general culture competence formation were given.

Problem and goal. The relevance of the research is determined by the need to find new solutions in the development of the education system in the context of the pandemic and the increasing educational needs of people in further self-development. Russian language education center's structural and functional model of language communication culture development should help to identify the effectiveness of the open education system in Russian and Russian language teaching by involving modern youth in Russia and abroad in the activities of the educational and cognitive club based on the pedagogical University. The purpose of this article is to present the structural-functional model development of a culture of linguistic communication and the results of its implementation in the conditions of open education in Russian language and learning Russian language, created on the basis of pedagogical University. Methodology. The methodological basis of the research is based on the theoretical positions of the system, activity, linguoculturological, and technological approaches. Results. It is established that the structural and functional model of the development of the culture of language communication in the conditions of the open education center based on club activities at the pedagogical University is implemented in three subsystems of the open education center (intercultural, speech, reflexive). The model structure allows you to reflect the development of the culture of language communication of club members and determine the means and technologies of its formation. The culture of language communication consists of four components: normative, ethical, communicative and reflexive competencies. The formation of competencies is carried out by levels, taking into account the evaluation and adjustment components of the effective block of the model. Conclusion. Building a structural-functional model involves the creation of key concepts for improving the study of the Russian language through the use of interactive methods of teaching Russian as a native language and as a foreign centre of open education, acting on the basis of the educational-cognitive club "the Secrets of Russian Philology". Russian language teaching technologies have been implemented to form the normative, communicative, ethical and reflexive competencies of the club's participants, and to introduce effective technologies for teaching the Russian language in the course of semantic reading of Russian writers' works of art.

The article gives a brief analysis of the main conceptual approaches to the content development of the course language and speech culture and ways to implement them. It is argued that the process of learning requires the integration of professionally oriented and communicative approaches as an important condition for the effective formation of future specialists’ professionally-communicative competence. It is proved that the communicative and pragmatic aspects are implemented in practice only occasionally, unsystematically, despite the insufficient level of communicative knowledge and skills of students. The author proposes an original methodology of professionally oriented training course language and speech culture, which is based on interdisciplinary integration as a holistic unity of content (knowledge and skills) and procedural (experience) component, collectively providing active learning. The article emphasizes that effective cooperation of course language and speech culture with general professional and special disciplines is achieved by extracting the professionally-communicative educational main body, which includes integrative topics, integrative content and other interdisciplinary educational elements, converging course with the specifics of students’ future profession. Also some of the ways, methods, principles are described, which allow to carry out interdisciplinary integration in the classroom effectually, provide an opportunity to fully realize the metadisciplinary function of the Russian language in higher education and to subdue the process of learning to the communicative needs of future professional activity. It is proved that the implementation of interdisciplinary integration in the University course language and speech culture realizes speech training based on the trinity language-profession-identity, provides synthesis of speech, professional, and intellectual development of students, as well as acquiring knowledge of the future profession values.