КОНЦЕПТУАЛЬНІ ПОЛОЖЕННЯ ДОСЛІДЖЕННЯ ТРАНСФОРМАЦІЇ ФІНАНСОВОЇ ПОВЕДІНКИ ДОМОГОСПОДАРСТВ В УМОВАХ ДИДЖИТАЛІЗАЦІЇ РИНКУ ФІНАНСОВИХ ПОСЛУГ

In recent years, there has been a significant increase in screen time among young people, accompanied by a rise in ophthalmological complaints related to visual strain, dry eye syndrome, and accommodation disorders. At the same time, the elderly population continues to show a high prevalence of age-related eye diseases such as cataract, glaucoma, and age-related macular degeneration. Under these circumstances, a comparative assessment of ophthalmological status across different age groups becomes particularly relevant for the early identification of risk factors and the prevention of vision impairment. Since 2021, the Medical Clinic of Osh State University has conducted regular ophthalmological examinations of two cohorts — elderly inpatients (≥65 years) and young individuals (schoolchildren and students) as part of preventive screening programs. The aim of this study is to compare the ophthalmological status of elderly and young participants and to determine the relationship between screen time and the occurrence of ophthalmological complaints or diagnoses among the younger group. The findings will help to clarify age-related differences in the impact of digital technologies on the visual system and contribute to the development of effective preventive recommendations for different age categories.

Methods. The results are obtained through the use of the following methods: analysis – when studying and processing statistical data and determining the share of exports of financial services from total world service export; synthesis – when identifying essential signs of the impact of the pandemic on demand for financial services; generalization – when determining global trends in the global market of financial services and changes in the practical, legislative environment of Ukraine in the direction of modernizing the regulation of the Ukrainian financial services market. Results. It is determined, that the current stage of evolution of international financial services markets is characterized by the greatest intensification of financial flows. The composition of financial services in accordance with international norms and Ukrainian legislation is defined. It is emphasized that in recent decades, international trade in financial services has significantly intensified, becoming global in nature. The factors of intensification of international trade in financial services, which are becoming global, are determined. It is substantiated that 2020 was in many respects an unprecedented year for financial markets. The lockdowns because of the COVID-19 resulted in an aggressive monetary and fiscal reaction from the Central Bank and governments of developed markets. As a result, in 2020, the economy, production of goods and volume of services provided fell sharply due to the pandemic of the COVID-19 and related restrictions (about 38 countries have applied restrictive measures to trade in services). Financial services, on the contrary, continued to grow. The financial services market has reacted to the restrictions due to the COVID-19 pandemic by moving online rapidly. It is noted that technology in any form has always been the driving force of change, and in these uncertain times it is particularly relevant. The necessity of structuring the major trends of development of the world market of financial services is grounded. Novelty. The factors changing the conditions of functioning of the financial services market under Covid-19 pandemic are identified. Practical value. The authors have systematized the most current technological trends in the development of the global financial services market and changes in the practical, legislative environment of Ukraine in the direction of bringing it into compliance with the EU legislation.

The economic meaning of the term «financial behavior» has been researched. In this study, financial behavior is considered as a special type of economic behavior that is related to the actions of the population in the financial services market, which involves the mobilization, redistribution and investment of the population’s monetary resources. The classification of financial behavior of the population is considered. It should be classified on the basis of such features as the activity in the financial services market, the type of the result of financial behavior, the source of financial resources, the form of implementation, the instruments used in the financial services markets, the degree of risk, the propensity to innovate, the type of property of financial resources. The factors influencing financial behavior of households are analyzed, and the following types are distinguished: political, demographic, cultural, social, psychological, economic. The features of financial behavior of the population in Ukraine in comparison with other countries are determined. It has been established that the level of penetration of financial services is significantly lower than the world standards: on average, one Ukrainian has only one bank card and one current account in the bank, and the intentions of the population to save and invest are passive in nature. It is established that the greatest determinant of financial behavior, inclusiveness and literacy in Ukraine is the age and property status of financial services consumers. The problems, the solution of which will facilitate the increase of financial behavior of domestic households and their involvement in the financial market of Ukraine, are outlined. The main issues are as follows: 1) The absence of financial traditions and positive practices in financial activity in Ukraine, which is due to past historical development of the state; 2) Insufficient development of the financial market in terms of working with a private investor and limited supply of financial services to such clients; 3) Absence of the Institute of financial advisers; 4) The scope of application of compensatory mechanisms in the financial market; 5) Lack of effective tax incentives for citizen investments; 6) Low level of public confidence in financial intermediaries; 7) Disadvantages of providing market participants with the necessary financial information; 8) Low level of financial literacy of the population.

The study evaluates the impact of advanced digital technologies, such as Cloud Computing, Artificial Intelligence, and Machine Learning on business performance within Malaysian SMEs, utilizing a quantitative approach with simple random sampling and an online survey of 267 participants. Data will be analyzed through descriptive and inferential statistics to determine the relationship between advanced technology adoption and business performance enhancements. The findings aim to offer insights into the challenges and opportunities for Malaysian SMEs in their digital transformation efforts.

The article identifies that in the current conditions, the issue of the impact of digital technologies on the functioning of banking institutions, changes in consumer behavior models, and the formation of new strategies for managing deposit resources is gaining particular relevance. This determines the need to study the effective use of digitalization opportunities for the development of the deposit market and the formation of a new deposit culture. The article reveals the essence and importance of the concept of “deposit culture” in the modern context and provides a characterization of its components. It is defined that deposit culture includes financial knowledge about deposits, financial skills in applying deposits in practice, as well as deposit behavior manifested in the propensity to save, trust in banks reflected in the confidence in the safety of keeping money in deposit accounts and stable activity of depositors. It is noted that digital technologies have a significant impact on the transformation of deposit culture in the current environment. The influence of digitalization on all components of deposit culture is revealed, and it is concluded that digital technologies not only modernize the deposit market but also expand its scale, enhance efficiency, and increase user trust. The article states that digital technologies create new conditions for interaction between banking institutions and depositors, leading to a transformation in communication. As a result, behavioral attitudes toward saving are formed, manifested as a conscious desire to save money through digital services. It is determined that in the context of digitalization, the level of trust in banking institutions and confidence in the safety of keeping funds in deposit accounts increases. The sense of security of deposit investments is based on transparency in the use of deposit instruments and control. It is noted that the use of digital deposit tools is characterized by stable depositor activity, as new financial habits are being formed. Based on the analysis of the fundamental components of deposit culture and the impact of digitalization on their characteristics, the article concludes with the formation of a digital deposit culture in the financial market.

BackgroundThe 2020 COVID-19 pandemic prompted the rapid implementation of new and existing digital technologies to facilitate access to health and care services during physical distancing. Older people may be disadvantaged in that regard if they are unable to use or have access to smartphones, tablets, computers, or other technologies.ObjectiveIn this study, we synthesized evidence on the impact of digital technologies on older adults’ access to health and social services.MethodsWe conducted an umbrella review of systematic reviews published from January 2000 to October 2019 using comprehensive searches of 6 databases. We looked for reviews in a population of adults aged ≥65 years in any setting, reporting outcomes related to the impact of technologies on access to health and social care services.ResultsA total of 7 systematic reviews met the inclusion criteria, providing data from 77 randomized controlled trials and 50 observational studies. All of them synthesized findings from low-quality primary studies, 2 of which used robust review methods. Most of the reviews focused on digital technologies to facilitate remote delivery of care, including consultations and therapy. No studies examined technologies used for first contact access to care, such as online appointment scheduling. Overall, we found no reviews of technology to facilitate first contact access to health and social care such as online appointment booking systems for older populations.ConclusionsThe impact of digital technologies on equitable access to services for older people is unclear. Research is urgently needed in order to understand the positive and negative consequences of digital technologies on health care access and to identify the groups most vulnerable to exclusion.

Subject. The article considers measuring the impact of digital technologies on firms' transaction costs. Objectives. The purpose is to review the use of digital technologies by firms in marketing activities, when choosing counterparties, concluding and executing contracts, and to analyze the impact of information technology on transaction costs of organizations. Methods. We employ methods of logical analysis, synthesis, and theoretical generalization. Results. We reviewed scientific articles on methods of assessing transaction costs of firms, highlighted three main groups of methods proposed in the academic literature, conducted a survey of owners and directors of firms in Russia to study the use of digital technologies in the marketing activity of firms, in negotiation and execution of contracts, and in ensuring their execution by counterparties. The empirical study revealed the relationship between the increase in firms' spending on digital technologies and the decrease in transaction costs. We offered and tested a formula for estimating the elasticity of the impact of digital technology costs on the corresponding transaction costs of organizations. Conclusions. The study confirmed the hypothesis that firms are increasing the use of digital technologies to reduce their transaction costs. This enabled to propose and verify the said formula.

The article emphasizes the unprecedented growth of the role and importance of monetary relations in the formation of the market component of society, by supplementing it – the financial market and financial services markets, non-bank financial institutions professionally engaged in large-scale financial transactions. In this regard, monetary relations in their interaction with legal norms give rise to financial legal relations, which simplifies and disciplines the understanding and perception of monetary relations as an object of financial and legal regulation. It is stated that the regulatory impact on monetary relations in the activities of non-bank financial latter in market relations goes beyond public finance, expanding due to corporate and private finance, their market component, and the volume of private and commercial monetary resources in such conditions are one of the parties to the financial and credit relations. The environment for the implementation of modern monetary policy is formed by many factors, which together create extremely difficult conditions and reduce the effectiveness of monetary policy in achieving its goals. However, the most significant is the spread of the global financial crisis, to overcome which Ukraine needs to improve the legal framework for monetary regulation and apply market mechanisms to regulate the credit system. From a legal point of view, it is important when considering monetary relations (especially the forms of their expression) to understand the substantial nature of the financial mechanism as a whole. It is not the institutions of the financial system such as commercial banks, insurance companies, pension funds, investment funds or other institutions that generate credit as such, but, on the contrary, the existence of monetary relations generates the relevant institutions. And this is not just a scholastic play on words or manipulation of scientific concepts, but a legal fact. Thus, despite the rather intensive formation, the non-banking financial sector has not yet become the main and convenient mechanism for providing the real sector of the economy with the necessary financial resources. They are going through the initial period of their formation, their development remains little dynamic, sometimes even chaotic, which is why it is important to further study their legal nature, activities, functions they perform in the economy of the state and so on. In order to minimize the risks that may result from the lack of stability, transparency and competitiveness of the non-banking financial sector, it is necessary to strengthen the institutional and financial capacity of bodies regulating the financial services market and create an effective system for preventing crimes committed by non-banking financial institutions. Public policy in the non-banking financial sector should be aimed at: creating a system of risk identification, monitoring and ongoing analysis of the financial services market in order to ensure opportunities to take precautions to ensure financial security; strengthening transparency and openness in the activities of financial institutions and the body that carries out state regulation and supervision of such institutions; increasing the solvency and financial stability of non-bank financial institutions; ensuring proper protection of consumers of non-banking financial services; preventing the use of non-bank financial institutions for unproductive withdrawal of capital abroad.

Unlocking new opportunities in the industry 4.0 era, exploring the critical impact of digital technology on sustainable performance and the mediating role of GSCM practices

Digital technology provides new impetus for the high-quality development of China’s economy and helps to enhance the innovation ability of manufacturing enterprises. In order to clarify the impact of digital technology on the innovation efficiency of manufacturing enterprises in the Chinese context and whether there is heterogeneity under different conditions, data from China’s A-share listed manufacturing companies from 2013 to 2022 are selected for empirical research. The study finds that: digital technology has a significant positive impact on corporate innovation efficiency; institutional, market and cultural environments in the Chinese context play positive, negative and negative moderating roles between digital technology and corporate innovation efficiency, respectively; and heterogeneity analysis reveals that the enhancement of corporate innovation efficiency by digital technology has a stronger spillover effect in state-owned enterprises, enterprises in the eastern region and mature enterprises. This paper combines micro-enterprises and macro-economics to improve the impact of digital technology on the innovation and development of manufacturing enterprises, and puts forward three suggestions: (1) All-round enhancement of the level of digital technology development; (2) Formulation of corresponding strategies according to different institutional, market and cultural environments; (3) Targeted promotion of e-commerce development of manufacturing enterprises. In furtherance of the promotion of China’s manufacturing enterprises high-quality development of synergistic optimization to provide a reference for the digital innovation research to make a certain contribution.

The paper focuses on the impact of digital technologies on learning. Internet-based and new media education builds an educational model tailored to the needs of younger generations and offers an alternative to traditional education. The interest of analysis developed in this study is directed to understanding the existing relationships between the traditional education system and the modern one. The in-depth analysis of the new media issues used in the field of education leads us to the conclusion that the online user has a wider range of possibilities when accessing such systems. Compared to the traditional education system, the new media have two fundamental characteristics. First of all, interactivity. The user simultaneously accesses multiple online components, which gives different opportunities in this environment. Second, the concept of ubiquity. All the more, the impact of digital technologies on younger generations, using them from their young childhood, seems to be profound, with major reverberations about how they learn. Research data support, at least partially at this time, these premises. There is research that demonstrates without a doubt the positive impact of digital technologies on cognitive development, the formation of decision-making abilities, the diminishing of cognitive degenerative processes at the old age, but also the augmentation of fine motor skills. There are also many studies whose results are known in the public domain and are aimed at negative effects, starting with the risks of small children's exposure to digital technologies, which can lead to major attention deficits around the age of 7-8 years, and may continue to show the adverse effects of certain types of content conveyed in this environment, impacting, for example, the aggressiveness or perverse effects of social media on personal identity and self-esteem. The paper also presents the first software e-learning Romanian platform - Wand.education. Wand.education is a state-of-the-art software that provides educators with an intuitive platform for creating interactive educational content in a simple and fast way. The platform is intended for both teachers, pupils and parents who can create and access interactive educational content. In conclusion, digital society networks, the internet and new media are the most important challenge of the moment in the educational process, the generated impact becomes a peak of the progress made in all spheres of social life. Contemporary systems develop the task of continuous human training. The development of specialized competencies is a current issue, the educational curriculum directs the training and education process to achieve a quality training, suitable for an informational society.

Digital technology is gradually emerging as a new driving force in the field of water resources management. In this paper, we conduct a thorough analysis of panel data from 30 provinces in China spanning from 2013 to 2022. Utilizing the fixed-effects model, the mediation effect model, a panel threshold model, and a coupling coordination degree model, this study empirically examines the impact of digital technology on water resources management. The findings are as follows: (1) The direct impact of digital technology on water resources management is significantly positive at the 1% level, with notable regional variations. (2) Digital technology improves water management through green innovation. (3) In the process of digital technology promoting water resources management, green innovation exhibits a threshold effect, with an estimated threshold value of 1.840. (4) During the sample period, the national coupling coordination degree of digital technology and water resources management was barely coordinated, showing the following characteristics: Eastern China > Western China > Central China. These research conclusions will offer valuable insights and directions for advancing sustainable water resources management strategies and fostering the deep integration of digital technology and water resources management.

The article examines the essence and strategic directions of digitalization in the financial and insurance services market. It is established that digitalization in the financial and insurance sectors is not only a technological trend, but also a key factor in strategic development. The rapid development of modern technologies significantly affects the financial and insurance services market, changing both the financial products themselves and the principles of their use and distribution methods. In today's conditions of global digitalization of the world, the dynamic development of the country's economy and financial market requires the implementation of an effective mechanism for their functioning and the use of a set of innovative scientific approaches. It is proven that in today's conditions, the digitalization of financial and insurance services means the transition from traditional forms of service to the implementation of the latest electronic technologies. The article defines the essence and analyzes the Digital Transformation Index of Ukraine. In Ukraine, the digitalization of the financial and insurance market is becoming a driving force for the transformation of financial practices and increasing the efficiency of financial process management. This contributes to increasing the availability and quality of services, reducing their cost for consumers, and the overall development of the financial sector. A study of the key components of InsurTech was conducted and it was found that the advantages of this type of insurance are convenience in registration, minimization of papers and availability anywhere in the world. It was determined that FinTech is a set of innovative digital technologies used to carry out financial activities and provide financial services. In the insurance services market, in the context of digitalization, the InsurTech direction has become relevant as a modern form of providing insurance services in an online environment. In the context of strategic directions of digitalization in the financial and insurance services market, we note that the key ones are the implementation of digital identification and the implementation of electronic document management, the development of FinTech and InsurTech, the transition to cloud technologies and the strengthening of cybersecurity and personal data protection. Further expansion of the integration of FinTech and InsurTech solutions into the financial ecosystem is expected in the near future.

The article considers the main digital transformational changes in the banking business. The current state of banks' use of financial digital technologies is analyzed, and the factors of digital transformation that affect their financially stable development are singled out. It is determined that the digitalization of the world economy over the past decade has posed new challenges to the banking system, which are caused by increased competition in the financial services market. The factors of emergence of financial intermediaries of the new generation and the need for digital transformation of contemporary banks are described. It is proved that the digital transformation of the banking sector of the economy is due to the development of financial technologies, digital marketing channels and innovation. Three main holistic proposals for FinTech development have been identified. The digital transformation of the banking business is changing not only the supply to customers. It is changing the contours of the business and staffing requirements. Such tools as ATMs and self-service terminals, telephone banking, SMS banking, Internet banking and mobile banking represent the evolution of customer access channels to banking services based on the use of information and communication technologies. The article considers the basic scheme of transformation of a classical bank into a dynamic system of a digital bank by gradually forming the directions of digital distribution. Further digital transformational changes in the banking business should be aimed at the vectors of financial education of consumers of banking services, regulation of the cryptocurrency market in Ukraine, definition of common standards of regulation and supervision of banks and non-banking institutions in the area of digital financial services.

The use of digital technology has been shown to be effective in managing chronic conditions. Telemedicine and mobile application are two common applications of digital technology in managing diabetic foot ulcers (DFU). The facilitators and barriers of using it for DFU management are yet to be explored. This is a qualitative systematic review. Five bibliography databases and grey literature sources were searched (2000‐2019). Two reviewers independently screened the citations, extracted the data, assessed the quality of the included studies, and performed thematic synthesis. Three studies on patients and five studies on healthcare practitioners (HCPs) were included. Two studies focused on the use of mobile applications and six on telemedicine. In studies on patients, four analytical themes were generated: the relationships with HCPs; the attitude towards the usage of digital technology; the role of wound image taking; and impact of digital technology on DFU care, encompassing 15 facilitators (eg, enabling community support, improving wound care knowledge) and 12 barriers (eg, lack of technological savviness, difficulty reading on smartphones). Three analytical themes were generated from studies on HCPs: the impact of digital technology on HCPs; the role of digital technology in DFU care; and organisation of DFU care delivery, encompassing 17 facilitators (eg, adequate wound care training, digital technology enables holistic care) and 16 barriers (eg, lack of multidisciplinary approach in caring for DFU, lack of direct contact in care provision). Patients and HCPs reported various barriers and facilitators relating to different aspects of using digital technology in DFU management. Our findings can help inform future research as well as the adoption of digital technology in DFU management.