The article examines the phenomenon of the culture of life-creation in the context of the formation of the cultural identity of the individual, which is considered an important factor in the spiritual development of modern man and society. It is emphasized that in the conditions of globalization, information overload, socio-cultural transformations, and the crisis of traditional values, a person's ability to consciously, creatively, and morally responsible self-design of his own life becomes of particular importance. The culture of life creativity is interpreted as an integral characteristic of a person, combining spiritual-semantic, axiological, cognitive, emotional-volitional and activity components that ensure harmony between the inner world of a person and the external socio-cultural environment. It expresses the measure of an individual's spiritual maturity, his ability to reflect, self-knowledge, create meaning, and responsibly choose life guidelines. The essence of life creativity is revealed as a universal human ability to create one's own life world based on freedom, reflection, creativity, and moral self-determination. It is emphasized that life creativity is not only a manifestation of personal activity, but also a form of cultural existence, through which a person joins social experience, preserves and rethinks cultural heritage, and creates new meanings and values. In this context, the culture of life creativity appears as a way of implementing the humanistic idea of self-creation, combining personal freedom with social responsibility. Scientific approaches to defining the concepts of “life creativity» and «cultural identity” in philosophical, culturological, psychological and pedagogical dimensions are analyzed. It has been determined that cultural identity serves as the value core of an individual, providing them with a sense of belonging, spiritual stability, and semantic coherence of life decisions. On the other hand, it is the culture of life-creativity that provides a dynamic renewal of cultural identity, promotes openness to new experiences, and the integration of traditions and modern cultural forms. The relationship between these phenomena is defined as complementary: cultural identity sets the axiological guidelines for life-creation, while life-creation acts as a practical mechanism for their implementation in the human life space. The socio-cultural potential of the culture of life-creation is outlined, which contributes to the formation of tolerance, the ability to dialogue, civic activity and intercultural understanding. In the modern globalized world, it is a means of preserving spiritual continuity and at the same time a tool for the creative renewal of cultural traditions. A person with a developed culture of creative living is able to harmoniously combine national identity with openness to world culture, without losing internal autonomy and moral stability. Particular attention is paid to the role of education in the formation of a culture of creative life. The educational process is considered as an environment for spiritual development, socialization, and cultural self-expression of the individual. It is shown that humanitarian-oriented education, based on the principles of dialogicity, self-knowledge, reflection, and creative interaction, contributes to the formation of life-creating competence. The pedagogy of life creativity is revealed as an innovative paradigm of education, at the center of which is a person as a subject of his own life, capable of independently determining goals, making moral choices, and taking responsibility for the results of his own activities. It emphasizes the need to combine knowledge, spiritual values, and creative action in the educational process, which ensures the development of reflexivity, critical thinking, cultural openness, and spiritual maturity. It is concluded that the development of a culture of life creativity is a necessary condition for the formation of a harmonious, spiritually mature, morally responsible and culturally identical personality capable of self-realization in conditions of constant socio-cultural changes. Such a person is aware of his or her cultural identity, is able to creatively interpret traditions, integrate them into modern realities, and at the same time create new cultural meanings. The culture of creative living appears as an important factor in the formation of a humanistic worldview, the spiritual renewal of society, and the preservation of the value foundations of national culture in the global world.
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