МАРКЕТИНГОВІ ТРЕНДИ РИНКУ ЕЛЕКТРОННОЇ ТОРГІВЛІ КОМП’ЮТЕРНИМИ ІГРАМИ В ПОСТПАНДЕМІЧНИЙ ПЕРІОД

In modern society, due to the development of human technology and video games, many people have started to know and play video games. One of the main reasons is that video games are a form of entertainment that only requires a computer or a phone, making them a popular activity to do when tired, relaxing, or just passing time. Additionally, there are many types of video games, including sandbox, real-time strategy, shooters, multiplayer online battle arenas, role-playing games, simulations, sports games, puzzlers, party games, action-adventure games, survival games, and platforms. However, survival games are not as well-known as some other types of games. They are a wide category of games that are set in a wide map and force the player to start an adventure with limited equipment. The main parts of a survival game include the background, character, plot, art design, game concept, and design. The way to investigate survival games is through a review of relevant literature and articles. Therefore, the conclusion of this research paper will be a summary of the game design and art style of survival games.

Inspired by asynchronous cooperative Parrondo's games we introduce two new types of games in which all players simultaneously play game A or game B or a combination of these two games. These two types of games differ in the way a combination of games A and B is played. In the first type of synchronous games, all players simultaneously play the same game (either A or B), while in the second type players simultaneously play the game of their choice, i.e. A or B. We show that for these games, as in the case of asynchronous games, occurrence of the paradox depends on the number of players. An analytical result and an algorithm are derived for the probability distribution of these games.

Background: Nowadays, children and teenagers are heavily influenced by video games. Excessive video games may affect children's physical and mental health as well as academic performance. Objectives: The present study aimed at determining the correlation between playing video games and general health as well as academic performance of Fasa mid-schools boy students at Iranian secondary school level. Materials & Methods: This cross-sectional study was carried out on 150 boy students at secondary school level in Fasa, Fars Province, Iran. The subjects were selected through multistage cluster random sampling method. The data were collected using a three-part questionnaire including demographic information, information about how to use video games. and General Health Questionnaire (GHQ). The collected data were analyzed by using SPSS22, descriptive statistics, correlation coefficient, t-test, and Chi-square test. P<0.05 was considered as statistically significant. Results: Findings revealed that there was a significant direct correlation between the amount of video game use and overall general health (r=0.25, P=0.03); a significant inverse relationship was also found between the amount of video game use and academic performance of the students in first (r=-0.41, P=0.002), second (r=-0.30, P=0.02) and third grade (r=-0.42, P=0.02) of mid school students. There was no significant difference in the general health between the two types of game played. There was also a significant relationship between students' academic performance categories and the type of video game (P<0.001). Conclusion: Based on the findings, it can be concluded that video games can play a crucial role in the general health and academic performance of students. Thus, it is vital that parents pay more attention to the duration of playing and type of games their children play.

This is the continuation of a previous article titled “Fuzzy Games”, where I defined a new type of games based on the Multilinear extensions f, of characteristic functions v for cooperative games. We showed that f fulfills the definition of characteristic functions and most of standard theorems for cooperative games also hold for this new type of games: The fuzzy games. Now we give some other properties and the extension of the definition of Shapley’s Value for Fuzzy Games

The video game industry has become integrated into American lives and has continued to grow at a steady rate. This project utilizes social identity theory, self-categorization theory, and flow theory to examine differences in aggression and processing of video games between three gamer types: non-gamer, casual gamer, and core gamer. A careful review of previous literature was conducted to explore research involving violent video games, various effects caused by video game play, and how video game research has been utilized in conjunction with social identity theory, self-categorization theory, and flow theory. A gap in the literature was identified that most studies focusing on video game effects did not address participants' relationship with video games beyond the amount of time dedicated to gameplay. In past research focused on analyzing gamer identity (Neys, Jansz, and Tan, 2014), non-gamers were excluded from analyses, limiting the conclusions one can make about how video game may affect gamers versus non-gamers differentially. Gamer identity is not unidimensional, rather different types of gamers have a different level of investment in the time they dedicate to video games as well as preferences for what they play. This project explored the idea that gamers may react differently to video game stimuli when compared to non-gamers. Grand Theft Auto IV was utilized as a stimulus in an experiment that measured how violence impacts the different types of gamers. The results indicated that core gamers do react to violent content differently than non-gamers and casual gamers in that hostility and empathy are unaffected by short-term exposure to a violent game stimulus for core gamers. This study suggests that core gamers process video game stimuli differently than non-gamers and casual gamers. The mechanisms by which this happens were not explored, but the consistency of the results provide evidence for unique processing of video game stimulus by core gamers. Results are discussed, and suggestions are made for future research.

Purpose: The study discusses the importance of branding and the video game industry. Emphasis is placed on brand analysis. The phenomenon of the happiness industry and the video game industry are discussed. Methodology/approach: The research is based on relevant theories of brand management. The study starts from the construct of brand identity according to Kapferer and brand image according to Keller. The context of happiness and the entertainment industry is analysed according to Davies. Results: The paper researches and analyses distinct brands in video games. Video game branding is analysed from the aspect of marketing communication. Brand categories in video games are suggested. Also, the economic impact of the games was analysed. Conclusion: The video game industry is a large market that has overtaken the music and film industries in terms of revenue. Video games should be viewed in a wider social context as a generator of new jobs, creation of new value, but also as a cultural phenomenon. Branding in the video game industry is important for two reasons: creating greater visibility and consolidating an existing position in the market. In other words, we see the brand in video games as an evolutionary process of digital marketing, but also as a digital imprint of an existing brand. Limitations/future research: This study is theoretical and starts from a qualitative methodology, i.e. thematic literature analysis. Further empirical research can be conducted on different game types, consumer type and by gaming platform to identify the existing market.

Problem and goal. The article describes the processes of development of methods of teaching computer science in the organization of extracurricular activities, which contributes to the effectiveness of teaching computer science through the use of games and game forms of organization of extracurricular activities. The aim was to identify the features of the development of an interactive computer game, which is characterized in that it combines all the topics of the course of computer science grades 5-8 and allows to use the tools of an interactive whiteboard, combining them into a single system (grouping objects, working with layers, etc.), and also provides the ability to play using mobile devices, both in the classroom and remotely. This allowed us to take into account the peculiarities of the method of using interactive games in the process of teaching informatics in the conditions of extracurricular activities of students in grades 5-8 and to assess the effectiveness of training, increase motivation and consolidation of students’ knowledge in informatics and increase interest in the subject “Informatics”. Methodology. The development of a specially designed interactive game in the process of teaching informatics in the conditions of extracurricular activities of students in grades 5-8 is carried out by analyzing the possibility of didactic features of extracurricular activities in informatics of schoolchildren in grades 5-8, studying the psychological and pedagogical aspects of teaching students in the conditions of extracurricular activities in informatics using interactive games, observation, organization and conduct of pedagogical experiment and analysis of its results. Results. The possibilities and role of interactive game in the process of teaching informatics in the conditions of extracurricular activities of schoolchildren are revealed. This theoretical justification for the use of interactive games as a tool for development of extracurricular activities in informatics for school students grades 5-8. On the basis of the obtained data, an interactive computer game was developed, introduced and tested as a means of developing extracurricular activities in computer science, the contents of interactive game tasks were selected and systematized, the effectiveness of the method of using interactive games in extracurricular activities in computer science was tested. Conclusion. The results allowed us to conclude that the effectiveness of the game is entirely determined by the extent to which it is implemented educational goals due to the state standard of secondary education in computer science and information and communication technologies. Creation and application of interactive games in extracurricular activities on informatics of pupils of 5-8 classes should take into account general didactic principles (scientific character, availability, systematicity, visibility, continuity, etc.), as well as specific didactic principles due to the use of the advantages of interactive whiteboard - adaptability and interactivity of learning, the implementation of computer visualization capabilities, the development of intellectual potential of students.

Procedural content generation is helping game developers to create significant quantity of high quality dynamic content for video games at a fraction of cost of the traditional methods. Procedural texture synthesis is a sub category of procedural content generation which helps video games to have significant variations in textures of the environments and the objects across the progress of the game and to avoid repetition. Generative Adversarial Networks are a class of deep learning algorithms which are capable of learning the patterns and creating new patterns. In this paper, Generative Adversarial Networks is used for procedural content generation for original textures synthesis for video game development. This method is used by video game designers for autonomous redesigning of objects and environment textures. This process saves significant time and cost in video game development. The particular attention in this paper is on procedural synthesis of ground surface textures. The generated texture samples are visually acceptable and have mean score of 2.45 with 0.1 standard deviation after 2K iteration. Also the discriminator loss of generated samples reached 0.74 at the final stage of training. The proposed framework can be used as an effective procedural texture synthesis framework for video game design and development.

A new game that allows the players to reflect and discuss dietary habits, specifically targeting school-aged children, was developed. The game places greater emphasis on reflection and communication than competition and goal pursuit. An assessment experiment in an elementary school was performed and its findings demonstrate the effectiveness of the game. The most remarkable advantage of the game is that the goal of the game itself is a rich message, created by reflecting the players' dietary habits. It is a new type of game in which play and communication is integrated to attain further balanced understanding of one's and others' dietary lives. The game has high potential for improvement and expansion, as its rules, theme, and card set can be adapted to suit various educational purposes. Moreover, its computerization will not only assist in its widespread distribution, but will also enable adding new useful features.

Throughout this book, we have been working with both Game Center and Game Kit to add rich social networking into your apps. However, there is another important feature slowly becoming more popular in modern software: in-app purchases. Allowing your users to purchase upgrades or additional content for your app, from directly within your app, opens up a potentially significant new revenue stream. Over the past few years, a new business model has emerged called Freemium. Freemium is a new type of game or product that is offered to your users for free, but is monetized through selling add-ons.

The COVID-19 pandemic has been a major source of stress for a majority of people that might have negative long-term effects on mental health and well-being. In recent years, video games and their potential positive effects on stress relief have been researched and "relaxation" has been an important keyword in marketing a certain kind of video game. In a quasi-experimental design, this study investigated the increase of average daily player peak (ADPPs) for the COVID period compared to the pre-COVID period and if this increase was significantly larger for relaxing games in contrast to non-relaxing games. Results showed a medium-sized increase of ADPPs over all types of games but no difference between relaxing games and non-relaxing games. These results are discussed in regards to their potential of presenting gaps between the current theoretical models of the influence of video games on mental health and actual observed player behaviour.

With the booming of technology development, video games gradually became a kind of common way to relax. Nowadays cellphones and laptops are generalizing, and video games’ quality has become better than before. Video games seem to be a necessity in people’s daily life, especially the teenagers and the young. This study works on different environments between the US and China leading to the differences in video game development and people’s perspective towards it. The environment is composed of countless elements. This study will focus mainly on education, institutions, and gaming companies in these two different countries. The totally different education, policy, and companies will bring different opinions about video games. The purpose of the study is to compare the differences and seek both benefits and disadvantages of each side. These facts shape the parents from these two countries to have quite different opinions about video games. Compared to Us parents, China parents’ attitudes are relatively serious towards video games and think it will bring more negative influences. US parents are relatively open to video games. Also, the different environment causes teenagers in China may be more obsessed with video games than Us teenagers.

Video games are becoming an increasingly popular means of entertainment, as well as learning, especially those based on historical events and personalities. However, the issue of historical accuracy and interpretation in these games remains relevant, as errors and simplifications can distort the public's perception of history. This study aims to analyze the role of historical accuracy in video games and its impact on players' understanding of history. The purpose of this study is to determine the importance of historians in the development of video games, and to assess how games approach the task of presenting historical authenticity. It also examines the potential impact of video games on education and historical interest, emphasizing the significance of accurately presenting historical facts to avoid mythologization and misrepresentation. The research employs methods such as analyzing literary sources, conducting interviews with video game developers and historians, and conducting comparative analysis between video games and historical facts. The scientific novelty of this research lies in its analysis of how video games and their historical accuracy affect the formation of collective historical memory. Unlike previous studies that mainly focused on the descriptive aspect of video games, this research aims to explore how historians can contribute to their creation by ensuring the transmission of reliable historical data and accurate interpretations. An important aspect of this study is the critical analysis of historical anachronisms and inaccuracies in popular video games. The research identifies the causes of these errors and suggests ways to improve historical accuracy in video game content. Additionally, the article addresses the commercial and cultural challenges that developers face when incorporating historical content into video games and proposes strategies to strike a balance between entertainment and education.

Abstract. Video games now comprise the largest sector of the media entertainment industry. Hundreds of video games, spanning a huge variety of genres and platforms, use extinct animals and/or palaeontological themes as a basis for their gameplay. Because of this, many players, especially children, spend long periods of time engaging with and being immersed in palaeontological concepts and themes. Video games may be the first medium of implicit or tangential science communication they engage with, especially with regards to palaeontology. However, commercial off-the-shelf video games are not primarily designed to be educational tools, and the proliferation of some common tropes can disseminate harmful and/or unethical (mis)information regarding palaeontology. This paper introduces the major types of palaeontological video games and discusses their educational potential. We highlight the most common palaeontological tropes, both positive and negative, observed in video games to better equip science communicators regarding the perception of palaeontology (and ancient animals) in this massively influential medium that they may encounter when undertaking scientific engagement. Furthermore, by highlighting common misconceptions and harmful tropes, we aim to bring awareness to game developers, who may be unaware that they could be propagating negative tropes about palaeontological science.

A growing body of literature has investigated the effects of playing video games on brain function and behavior. One key takeaway from this literature has been that not all entertainment video games are created equal with respect to their effects on cognitive functioning. The majority of the research to date has contrasted the cognitive impact of playing first- or third-person shooter games (together dubbed "action video games") against the effects of playing other game types. Indeed, when the research began in the late 1990s, action video games placed a load upon the perceptual, attentional, and cognitive systems in a manner not seen in other video games. However, the video game industry has shifted dramatically over the intervening years. In particular, first- and third-person shooter games are no longer unique in the extent to which they load upon cognitive abilities. Instead, a host of other game genres appear to place similar degrees of load upon these systems. This state of affairs calls for a paradigm shift in the way that the cognitive neuroscience field examines the impact of video game play on cognitive skills and their neural mediators-a shift that is only just now slowly occurring.